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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Feb 27, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Paul Bowman to the show. Paul is the CEO of Wexer, which combines leading content and technology to make world-class exercise accessible to more people by providing a convenient and non-intimidating way to exercise. Today, Bryan and Paul discuss interesting subjects that are quite to germane to what is happening today. 

One Powerful Quote: 

32:02: “You have to own your own platform… listen to the members, and listen to the data.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

2:26: Bryan opens the show and welcomes Paul to the podcast. 

4:54: Bryan asks Paul about dispersion and what he thinks about brands extending their digital presence.

8:09: Bryan and Paul discuss the bigger challenges of adoption and execution of digital technology as a function of culture and mindset.

14:23: Paul articulates on Bryan’s thoughts around why brands feel their digital content strategy has to be perfect. 

19:17: Bryan and Paul discuss the nature of the content and why context to the interface is so important to the user experience. 

23:59: Bryan inquires with Paul on how Wexer operates on the edge of the legacy players.

27:26: Paul surmises a few key points on what he believes will happen to suppliers as platforms become the center of the consumer space. 

31:50: Bryan wraps up the show, and Paul shares his final words of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/pbowman/

https://wexer.com

Guest Contact Information:

https://www.linkedin.com/in/pbowman/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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