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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: 2022
Dec 26, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Bogdan Predusca to the show. Bogdan is the CEO & Co-Founder of Hyperhuman, an AI-powered video production and delivery platform made for the health & fitness industry. Hyperhuman allows companies all over the world to produce and offer smart, on-demand content that boosts customer retention and drives positive, health outcomes. Today, Bryan joins Bogdan in a conversation on some of his insights about content production and his strategy to helping your business. 

If you’re interested in attending FIBO 2023, please visit: https://www.fibo.com/de-de.html 

If you’re interested in attending IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention 

If you’re interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022

One Powerful Quote:

16:08: “But the why and what should be what do I want to achieve for my customers. What are the health outcomes that I want to present. The success stories I want to achieve for them. That dictates the digital content strategy and all the efforts that we are solving for them.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:48: Bryan opens the show by asking Bogdan about his work in the wearable technology market. 

5:44: Bogdan shares why he helped co-found Hyperhuman. 

9:15: Bogdan explains to the listeners what Hyperhuman’s technology specifically does for their clients. 

11:44: Bogdan talks about case studies and the ideas for how they benefit customers. 

14:58: Bryan inquires with Bogdan on his views about content production.

17:01: Bogdan highlights some of his views about the future of content.

20:19: Bogdan shares his observations about developing and using AI tools. 

23:46: Bogdan imparts his advice to listeners on their technology journey. 

28:38: Bryan wraps up the show with Bogdan as he shares his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/bogdanpredusca/

https://hyperhuman.cc/

Guest Contact Information:

https://www.linkedin.com/in/bogdanpredusca/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 13, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Jason Stowell to the show. Jason is the Senior Director of Business Development at JCC of Greater Buffalo.  Jason has sold over 19,000 fitness agreements over his career making him one of the highest producers in the industry today. With over twenty-six years of experience, Jason now provides professional development, strategic planning, talent management, and expert level sales training throughout the fitness industry. You may also recognize him as the host of the Fitness Business Podcast as well as his "Empowered Sales System" program for fitness professionals. Today, Jason joins Bryan on a conversation on the dynamics of pricing, competition, and technology and how to craft a winning, fitness business strategy. 

If you’re interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022

One Powerful Quote:

"The relationships we create should be transformative, not simply transactional.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:16: Bryan opens the show by asking Jason about his observations on technology impacting personal training.

7:42: Bryan continues the conversation with Jason on diagnosing health solutions. 

12:09: Bryan asks Jason about technology and its varying perception in the market. 

17:52: Bryan follows up with Jason on hiring and retaining great talent as a winning formula for your business. 

24:19: Jason shares his top issues he is focused on right now. 

27:32: Bryan wraps up the show with Jason imparting his pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/jasonrstowell/

https://www.jccbuffalo.org/

https://fitnessbusinesspodcast.com/

Guest Contact Information:

https://www.linkedin.com/in/jasonrstowell/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Nov 15, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience.

If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join

One Powerful Quote:

33:41: “You don’t know what you don’t know."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:35: Bryan opens the show by asking Will to share what InBody does for a member. 

6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey.

10:30: Bryan and Will discuss aligning InBody’s sales and service offerings to an operator. 

13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them.  

18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going. 

22:48: Will shares his advice to operators that want to adopt this technology for their business. 

31:55: Bryan wraps up the show with Will imparting his final comments to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/willdahlgren/

https://inbodyusa.com

Guest Contact Information:

https://www.linkedin.com/in/willdahlgren/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Nov 1, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ernst De Neef. Ernst is the Co-Founder & CEO of Funxtion, an Amsterdam-based B2B SaaS digital fitness content platform company that empowers gym operators around the world with the ability to personalize and distribute digital fitness experiences to their members at scale. Today, Ernst joins Bryan in a conversation on Funxtion’s operation and his insights on how to help businesses optimize their offerings. 

If you are interested in applying for our 2022 Innovation Award, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022

One Powerful Quote:

10:23: “Problems cannot be solved on the same level of awareness that created them.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:13: Bryan opens the show by inquiring with Ernst on his theory behind leading fitness technology innovation in the Netherlands. 

6:59: Bryan asks Ernst to share why he started Funxtion. 

12:25: Bryan and Ernst talk about the new evolution as a result of Funxtion’s technology. 

17:30: Bryan follows up with Ernst about some of the dynamics that operators need. 

21:50: Ernst shares his pearls of wisdom to the listeners. 

25:20: Ernst highlights the trends he sees will happen in the next 5 years. 

27:22: Bryan wraps up the show with Ernst imparting his final words. 

Bullet List of Resources:

https://www.linkedin.com/in/ernst-de-neef-312a251/

https://funxtion.com

Guest Contact Information:

https://www.linkedin.com/in/ernst-de-neef-312a251/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163



Oct 4, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well as discussing other key trends in gamification, personalization, and engagement. 

Learn more about Club Industry’s Executive Summit: https://www.clubindustryshow.com

Learn more about FitNation 2022 Edition: https://fitnation.co

One Powerful Quote:

16:42: “You have to always stay in tune with your members. Understand their current motivations and tap into both intrinsic and extrinsic motivation drivers to keep them coming to sustain their motivation, and this is just an ongoing process that you have to do with your members.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:14: Bryan opens the show by asking Steve his view on the challenges in technology for gyms and how this started MoFit. 

7:41: Bryan and Steve talk about intuitive user experience and providing real value.

9:56: Bryan inquires with Steve on his approach to engagement with MoFit and his thoughts about it.

14:42: Steve discusses the barriers and problems existing for clubs to keep member motivation. 

17:50: Steve shares his views on proper personalization. 

20:02: Bryan and Steve talk about the disparity in personalization and a single source solution. 

23:14: Steve talks about his company MoFit. 

27:03: Bryan wraps up the show with Steve sharing his advice for startups. 

Bullet List of Resources:

https://www.linkedin.com/in/stevemaisonet/

https://www.mofit.io

Guest Contact Information:

https://www.linkedin.com/in/stevemaisonet/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Sep 23, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes George Liu to the show. George is the Founder & CEO of Gym Pillars, a performance based agency that uses a pay-per-performance model to help small gyms scale profitably. As an avid listener to the podcast, George joins Bryan to share his story and the lessons he’s learned in marketing and helping gym owners scale to profitability.

Learn more about FitNation 2022 Edition: https://fitnation.co

Learn more about Club Industry's Executive Summit: https://www.clubindustryshow.com 

One Powerful Quote:

10:51: “What I learned in the process as far as best practice was that often times marketing and sales is really just being human and caring about the other person that you are connecting with.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:21: Bryan opens the show by asking George about his background. 

6:31: George shares about starting his firm, Gym Pillars.

10:43: Bryan inquires with George what he learned from selling and marketing in the gym space. 

13:55: Bryan and George talk about opportunities and challenges in marketing for gyms right now.

19:34: Bryan asks George about Gym Pillars and its business model.

25:23: Bryan and George talk about decoupling conversations of marketing from real business model profitability and operations. 

29:26: Bryan and George talk about positioning your brand and adding value. 

35:16: Bryan asks George to share about marketing, the key things to start, and think about. 

43:29: Bryan wraps up the show with George sharing his final pearls of wisdom.

Bullet List of Resources:

https://www.linkedin.com/in/georgel1022/

https://www.willtocommit.com/

https://www.presskitnow.com/georgeliu

Guest Contact Information:

https://www.linkedin.com/in/georgel1022/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 15, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:13: Bryan opens the show by introducing the panel. 

5:29: Bryan asks the panel how they are using integration technology in their respective roles.

11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.

14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders. 

21:52: Amie shares her perspective on marketing services as a single source of truth on data. 

23:26: The panel shares their additional views on integration platforms impacting the fitness industry.

26:15: The panel shares their observations on integration platform tools for the fitness space. 

Bullet List of Resources:

https://www.24hourfitness.com

https://www.activewellness.com

https://hapana.com

https://www.middle.app

https://www.perkville.com

Guest Contact Information:

https://www.linkedin.com/in/amie-boring/

https://www.linkedin.com/in/michaelrucker/

https://twitter.com/performbetter

https://www.linkedin.com/in/jarronaizen/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 13, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in advance to Bryan’s upcoming talk. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

29:39: “To be part of all of that, you have to accept technology, or you have to accept that technology is going to be part of your business and not just on the managing side of it.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:25: Bryan opens up the show by asking Shay his views on gamification.

7:55: Shay comments on Bryan’s remarks on the enormity of gaming today. 

10:31: Bryan asks Shay how he defines the metaverse. 

16:38: Bryan inquires with Shay about decisions and fair exchanges in the metaverse. 

24:41: Bryan and Shay talk about the experience around the dynamics of gamification and what solutions can be delivered in this format. 

29:30: Bryan wraps up the show by asking Shay to impart his final advice to the listeners. 

Bullet List of Resources:

https://www.spivi.com

https://www.linkedin.com/in/shayamir/

Guest Contact Information:

https://www.linkedin.com/in/shayamir/

https://twitter.com/ShayAmirSpivi

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

May 12, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes good friend, Alister Rollins to the show. Alister is the Founder & CEO of Move Technologies, a firm that provides clients with innovative branded digital products, all of which are designed to better monetize customer bases while keeping members physically active and connected with their brand and community. Today, Alister joins Bryan in an open conversation about digitization, tech trends, hyper-personalization, and entrepreneurship in the industry space. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

20:50: “I think trust is such a key word, and all brands need to be so focused on trust, and I believe trust is built of alignment, autonomy, and transparency. I think if you can deliver those three things to the consumer and to your potential future members and members, then you develop trust.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:56: Bryan opens the show by asking Alister about his general views on digitization in the fitness industry space.

8:08: Alister talks about why brands need expertise to help them understand the nuisances in digitization for their business. 

9:54: Bryan asks Alister about his inspiration for the foundation of Move Technologies.

14:44: Bryan inquires with Alister about his thoughts in best practices on hyper-personalization. 

17:17: Bryan continues the conversation with Alister on other dynamics in digitization and the implications for brands and their consumers. 

23:28: Alister imparts his pearls of wisdom to listeners on what to consider for their technology and digitization strategy. 

27:58: Bryan and Alister talk about entrepreneurship and the sustainability in venture capital investments coming into the market.

31:59: Bryan wraps up the show with Alister sharing his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/alister-rollins-151b8a1/

https://www.movetech.cc/

Guest Contact Information:

https://www.linkedin.com/in/alister-rollins-151b8a1/

https://twitter.com/alisterrollins

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 28, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Monique Nadeau to the show. Monique is the founder of EatLove, a San Francisco based digital health company specializing in personalized nutrition. Prior, Monique was an investment banker, the youngest Managing Director globally at Dresdner Kleinwort Wasserstein and did political work including advising on presidential campaigns and for other national leaders, developing moderate, results driven economic policies. Today, Monique joins Bryan in a conversation on EatLove and the intriguing technology behind it for personalizing nutrition. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

23:56: “I see the continuation of several of these trends only magnified where personalization is table-stakes.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:33: Bryan opens the show by asking Monique why she started EatLove. 

5:26: Monique describes the uniqueness of the EatLove platform.

7:30: Bryan asks Monique to tell the story behind the algorithms of EatLove. 

12:04: Bryan inquires with Monique about her challenges in building her concept of EatLove. 

15:37: Bryan and Monique talk about fitness partners and how brands can coalesce their business solutions to create more value.

21:02: Monique shares her experiences about her clients. 

23:55: Monique expresses her thoughts on sustainability and where the future of nutrition is going. 

28:00: Bryan wraps up the show by asking Monique to impart her final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/moniquenadeau/

https://www.eatlove.is

Guest Contact Information:

https://www.linkedin.com/in/moniquenadeau/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 13, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Allison Rand to the podcast. Allison is a digital marketing and content executive who has worked with a variety of brands on creative campaign development, content creation and distribution, social media, product development, and design. She is currently the VP of Marketing for YouFit Gyms, and today, Bryan discusses with her the principles of marketing and understanding its practicality in today’s business world. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

6:53: “Everything’s changed, but nothing’s changed because, while the mediums have become more sophisticated and the content is allowed to be more sort of casual, we still yearn for community at home and in club. The way we create and the way we publish has completely evolved, but we’re still all looking for the exact same thing.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:53: Bryan opens the show by introducing Allison’s background into marketing. 

6:31: Bryan asks Allison her perspective on content and the digitization of content. 

7:44: Bryan and Allison talk about trust in community and the tools for influencer marketing. 

10:42: Bryan and Allison talk about having the right partners and right attitude to avoid big mistakes and false assumptions. 

12:52: Bryan and Allison discuss marketing as an integral part of business.

17:43: Bryan inquires with Allison about how operators should manage member’s data. 

21:53: Allison shares her advice to listeners on what they should think about with third party vendors and data. 

23:32: Allison shares her thoughts on content and content production for clubs and brands. 

32:48: Bryan and Allison talk about attending IHRSA 2022. 

34:42: Bryan wraps up the show by asking Allison to impart her final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/allisonrand/

https://www.youfit.com

Guest Contact Information:

https://www.facebook.com/allison.rand

https://www.linkedin.com/in/allisonrand/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 1, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke announces the Innovation Award Winners for Most Innovating Fitness Pro, Fitness Facility, and Fitness Supplier! Bryan is joined by the Accenture Team who selected the winners as they discuss each unique candidate and how they demonstrated using new, innovative technology solutions to serve others in unique and better ways. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers strategy and consulting, interactive, technology, and operations services and delivers on the promise of technology and human ingenuity. We sincerely thank the Accenture team in helping us in our selection process and award presentations.  To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

8:11: “The purpose of this is to help people think about innovation and be motivated by the stories around these successes that are really roadmaps. They are great examples of what everyone should be thinking of the future.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:17: Bryan opens the show by explaining the award presentations and introducing the Accenture team. 

5:04: The Accenture Team explains their selection process as an unbiased party for selecting the winners.

7:53: Bryan encourages listeners to participate in next year’s innovation awards and why they should.

8:37: Bryan and the Accenture team announce Basic-Fit as the Fitness Facility Award Winner and share their comments. They give special recognition to GoFit as an honorable mention.

13:30: Bryan and the Accenture team announce MultiBall as the Fitness Supplier Award Winner and share their comments. They give special recognition to CIPIO.ai as an honorable mention. 

19:58: Bryan and the Accenture team announce Sara Kooperman as the Fitness Professional Award Winner and share their comments. They give special recognition to Edward Navan as an honorable mention.

26:20: Bryan wraps up the show by thanking the Accenture team and recapping the winners. 

Bullet List of Resources:

http://www.fittechcouncil.org/fitc-innovation-award-2021

https://www.accenture.com/us-en

https://www.basic-fit.com

https://www.gofit-gym.com.my/en/

https://www.evolutionwellness.com

https://multi-ball.com

https://cipio.ai

https://sarakooperman.com

https://www.linkedin.com/in/edward-navan-2171bb3b/#experience

https://regymenfitness.com/

Guest Contact Information:

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 16, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Annette Franz to the show. Annette Franz has 30 years of experience helping companies understand their employees and customers, identifying what drives retention, satisfaction, engagement, the overall experience, and designing customer experience strategies to deliver a better experience for all constituents. She is the Founder & CEO of CX Journey, a global customer experience consulting firm that specializes in laying the groundwork required to establish a CX roadmap and strategy to drive culture transformation efforts. Today, Annette discusses with Bryan about the principles of user and membership experience and how organizations should reorient themselves on this focus. 

One Powerful Quote:

20:57: “Just get started. Take the time to really educate yourself on what that means but get started. There are little things you can do that don’t cost a lot of money that you can do to improve the experience.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:46: Bryan opens the show by asking Annette by defining customer experience. 

4:56: Bryan inquires with Annette about why customer experience is such a hot topic today. 

6:17: Annette explains how culture pertains to the customer experience. 

8:21: Bryan and Annette discuss the challenge with the mismatch in culture and creating true value systems.

9:55: Annette highlights the successes and errors when organizations try to initiate a culture with customer centricity.

12:35: Bryan asks Annette what industries have the best customer centric experience. 

14:55: Annette talks about the pitfalls in journey mapping the customer experience. 

16:34: Annette expresses how acquisition and retention does not align with the customer experience. 

19:10: Annette describes the common themes for fitness brands in customer experience. 

20:55: Bryan wraps up the show by asking Annette to impart her wisdom to the listeners.  

Bullet List of Resources:

https://www.linkedin.com/in/annette-franz/

https://cx-journey.com/built-to-win

https://cx-journey.com/customer-understanding

Guest Contact Information:

https://www.linkedin.com/in/annette-franz/

https://twitter.com/annettefranz

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jan 27, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry.   One Powerful Quote:

27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Marcel describes the background of Basic-Fit and where the brand is today. 

7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done. 

10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations. 

12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space. 

17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends. 

19:54: Marcel discusses public policy and the challenges for Basic-Fit. 

25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.  

Bullet List of Resources:

https://www.basic-fit.com

https://www.linkedin.com/in/marcelboots/

Guest Contact Information:

https://www.linkedin.com/in/marcelboots/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jan 20, 2022

This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C’s 2022 Fitness Technology Innovation Awards. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage our members to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.  

If you are interested in participating, please visit our website at: http://www.fittechcouncil.org/fitc-innovation-award-2021.

Self and third party nominations are both accepted. Nominations are due by January 31st. 

You can reach out to Bryan at bryankorourke@gmail.com if you have any questions. 

Guest Contact Information:

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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