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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Aug 26, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold’s Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what’s happening in club industry. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

34:57: “So I think it’s about being disciplined with your ego like being proud of what you’re going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself.”  

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 

9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years.

16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 

18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 

23:36: Bryan and Carrie talk about operators losing focus on applying the technology “roadmap” to their business. 

24:46: Carrie talks about her omnipresent strategy at Styles Studios.  

29:39: Carrie shares her story behind the creation of Styles Studios. 

33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://www.stylesstudiosfitness.com

Guest Contact Information:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://twitter.com/CarrieKepple

https://www.facebook.com/carrie.kepple

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 20, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark’s position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

22:49: “I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it’s up to everyone else to make the most of it and go run with what we’ve built.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 

8:35: Bryan inquires with Mark about new key innovation points in Samsung’s latest watch release. 

11:11: Mark comments on the smart functionality in the Galaxy 4. 

13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry.

16:16: Mark talks about Samsung’s content strategy on health and wellness. 

19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 

22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/mnotton/

https://www.samsung.com/us/watches/galaxy-watch4-classic/

https://news.samsung.com/us/samsung-ballie-ces-2020/

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

https://developer.samsung.com

Guest Contact Information:

https://www.linkedin.com/in/mnotton/

https://twitter.com/marknotton

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Leon Rudge, Director of Digital Experience at Life Fitness, to the show. Today, Bryan and Leon share their thoughts together on innovation with the challenges and opportunities that encompass them particularly in delivering value and discarding assumptions on what technology means.

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data: https://egym.zoom.us/webinar/register/3816212736990/WN_3vwlrhDwQ4KpQBE2HZi3Zg

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

8:26: “The one thing we have as a sector over technology is people, places, and equipment, and we’ve got to figure out where that sits in this and how those things play nicely together.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:51: Bryan opens the show by asking Leon about the general consensus on his recent publishing. 

12:20: Bryan and Leon discuss delivering value in the trainer space. 

15:45: Bryan inquires with Leon on discarding the assumptions of what technology means. 

23:48: Leon shares his thoughts on virtual reality, designer member experience, and digital as points of differentiation.

30:11: Leon explains the friction in the interoperability of systems for legacy brands. 

38:31: Bryan wraps up the show by asking Leon his view on business and what operators should be thinking about. 

Bullet List of Resources:

https://www.lifefitness.com/en-us

https://www.linkedin.com/pulse/8-technologies-could-replace-your-trainers-what-do-leon-rudge/?trackingId=q1%2F%2FcHjbMJvCjAJZ2q%2FjyQ%3D%3D

https://replika.ai

https://www.strategyzer.com/canvas

Guest Contact Information:

https://www.linkedin.com/in/leonrudge/

https://twitter.com/leonaisse

https://www.facebook.com/profile.php?id=100014994842046

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jul 19, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business. 

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

31:35: “Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don’t put the user in the center of everything, and they’re going to be the ones that either you know make or break your product.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business.

7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology.

8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success. 

12:02: Liz defines “democratizing” information to help business make informed choices and build trust.

13:10: Liz articulates on how design interplays with technology.  

15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle. 

17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications. 

18:35: Liz tells listeners her two most important things for UX/UI improvement. 

21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps. 

30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners. 

Bullet List of Resources:

https://decemberlabs.com

Guest Contact Information:

https://www.linkedin.com/in/elisabethbohlmann/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes founders Ben Brand & Chris Windram of Quoox to the show. Ben has over 25-years as a facility owner & trainer, and Chris has over 25-years experience in architecting leading cloud-based CRM and business management systems. Ben and Chris have consolidated their expertise to develop a product that would meet the needs of training gym and studio owners both for now and the future. Quoox is designed to meet the needs of the modern training gym/studio, delivering a single, cohesive platform upon which facility owners can effectively and efficiently run their fitness businesses. Quoox is built upon the bedrock of using technology to deliver the very best in customer service and quality of product to members and to provide facility owners with effective tools and workflows where they can efficiently & profitably operate their business, all in one place. Today, Bryan, Ben, & Chris discuss the challenges in software technology adoption for business models in the brick and mortar space. 

One Powerful Quote: 

8:11: “When we talk about collaboration, I think the first hurdle we need to overcome with this amongst operators, we see this nationally, is there is a fear mindset, very much, and they need to get the abundance mindset. They need to getaway from this scarcity. There is enough for everyone, and it’s only through working together that the strength and collaboration is going to drive the industry forward on a professional level as well. They need to look beyond themselves and their localized communities I think.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:37: Bryan opens the show by asking Ben & Chris about what collaboration means to them amongst operators. 

7:05: Bryan asks Ben & Chris about fitness accreditations and the gap in the marketplace for operators to provide this. 

9:47: Ben & Chris share their insights in member experience and inclusion from the clients they serve. 

13:49: Ben & Chris articulate on Bryan’s commentary on the pain points and fear across the industry space. 

16:03: Ben & Chris talk about ease in the method of payment systems and how the industry will become a hybrid model. 

18:48: Bryan, Ben, & Chris discuss the danger in not providing frictionless user experiences to the ecosystem. 

22:10: Bryan asks Ben & Chris to explore misnomer “all in one” solutions for executing automation and personalization.  

29:24: Ben & Chris delve into legacy system issues for larger players in the space. 

34:34: Bryan wraps up the show by asking Ben & Chris to share their final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://quoox.com

Guest Contact Information:

https://www.facebook.com/ben.brand.71

https://www.linkedin.com/in/ben-brand/

https://www.linkedin.com/in/chris-windram/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 9, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes colleague and newest FITC member Annie Fältman to the show. Annie is the owner of 360 Träningscenter in Sweden. Within the last year, technology has always played an important role in their clubs with memberships, onboarding, and stay connected through the member journey. They recently joined FIT-C to get the inspiration they need to keep staying relevant and to be part of a great network of best practice. Today, Annie joins Bryan to discuss all things related to inventful solutions, retention, and the customer journey.

One Powerful Quote: 

6:20: “The challenge has been to be very inventful in many ways…you’re forced to invent something to make it work there and then. And there’s no room for thinking about it, and trying it, and testing it. And you just push it out there.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:30: Bryan opens the show by asking Annie on her background and how 360 Träningscenter was formed.

6:53: Bryan inquires with Annie about her most inventful solution at 360 Träningscenter. 

8:12: Annie describes when 360 Träningscenter deployed their app to measure retention and support their business model. 

9:44: Bryan and Annie discuss customer experience and NPS as an ongoing engagement strategy. 

11:40: Bryan and Annie discuss Sweden as an early adopter of technology. They touch on SMS marketing and other touchpoints that have helped their customer journey. 

15:31: Annie talks about other technology adoptions, membership base, and creative design at 360 Träningscenter.

18:21: As Bryan wraps up the show, Annie shares her final insights to the listeners. 

Bullet List of Resources:

https://www.360tc.se

Guest Contact Information:

https://www.linkedin.com/in/annie-fältman-4196b4a6/

https://twitter.com/AnnieFaltman

https://www.facebook.com/AnnieFaltman

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

May 8, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Nick Hahn to the show. Nick is the VP of Product for ASF Payment Solutions and Club OS. ASF Payment Solutions is a technology company that provides software, complete payment solutions, and customer support to the fitness industry. By offering integrated software services, as well as flexible payment options, ASF gives clients the ability to generate more revenue through member engagement and grow their business. ASF and Club OS have recently joined FIT-C as part of a commitment to delivering on the needs of the fitness industry and developing products that will help their clients be more successful. Today, Nick joins Bryan in a great conversation on healthcare and the parallels on data, marketing, and automation. 

One Powerful Quote: 

15:50: “You need technology that’s going to show you the relevant comparisons, not just the random, agnostic comparisons.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:42: Bryan opens the show by asking Nick to opine on the realm of digitization and the trends on healthcare and technology. 

4:40: Bryan and Nick openly discuss the conflict in owning consumer data by vendors. 

7:05: Bryan inquires with Nick about the interoperability and data standards in the healthcare industry. 

9:04: Bryan and Nick talk about why there has not been greater disruption and open standards for best in breed service in healthcare service. 

10:33: Nick explains how his platform can benefit operators in regards to data-driven decision making. 

12:46: Bryan and Nick discuss why operators should focus on objective data and contextual information. 

16:31: Nick shares his thoughts on automation. 

18:41: Nick delves into scaleability and quality control of technology that can automate and centralize efforts to drive consistency. 

20:42: Nick articulates on the greatest opportunities and barriers in the industry with combining utilization and engagement with analytics. 

23:02: Bryan wraps up the show by asking Nick his final thoughts. 

Bullet List of Resources:

https://www.asfpaymentsolutions.com

Guest Contact Information:

https://www.linkedin.com/in/nicholas-hahn/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 29, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience. 

If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: FITTECH to have your setup fee waived. 

For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request

One Powerful Quote: 

11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.

6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed.  

9:20: Mike further discusses Atmosphere’s digital signage feature that integrates with their content for businesses as a revenue stream with partnered vendors. 

11:50: Bryan inquires with Mike on the implications of innovating in the post-COVID era. 

16:18: Mike explains Atmosphere’s business model and how they work with partners. 

Bullet List of Resources:

https://www.linkedin.com/in/mikeaustinkelly/

https://atmosphere.tv

Guest Contact Information:

mike.kelly@atmosphere.tv

https://www.linkedin.com/in/mikeaustinkelly/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Tom Johnston to the show. Tom is currently the CEO of TJ Coaching & Consulting which helps leaders align business strategy with people strategy to build high performance teams, increase employee engagement, and grow revenue. Today, Tom joins Bryan in a conversation around human capital and aligning organizational leadership with people’s strategy. 

One Powerful Quote: 

8:09: “Even the term leader is probably becoming one of the most overused business nomenclature terms today.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:28: Bryan opens the show by asking Tom what he is seeing in the realm of organizational leadership and culture today. 

8:09: Bryan and Tom discuss the notion of leadership and what it means to be in command.

11:30: Bryan inquires with Tom about hard skills in legacy organizations and the heightened problem of job protection.

13:49: Bryan and Tom talk about the inefficiency of human resources and how culture breeds strategy.

18:38: Tom articulates on managing the workforce and burnout. 

22:32: Tom describes implementing technology as tools to help guide leadership to make strategic decisions. Bryan argues with Tom on why this isn’t the case.

36:31: Tom gives his final advice for listeners on enhancing culture and organization by having a people’s strategy. 

Bullet List of Resources:

https://www.linkedin.com/in/thomassjohnston/

https://tjcoaching.com

Guest Contact Information:

tom@tjcoaching.com

https://www.facebook.com/tom.johnston.33886

https://www.linkedin.com/in/thomassjohnston/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Mar 10, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Chairman and CEO of KeepMe AI, an AI-powered sales and marketing CRM platform for the fitness industry. Today, Bryan and Ian discuss the latest publication, The Fitness Future: Rules of Engagement as overarching trends reshape the way modern consumers approach to health and fitness, along with six essential rules that operators must abide by to not only survive, but thrive, in the fitness future.

If you are interested in downloading a copy, you can do so here:                                                            https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

One Powerful Quote: 

6:49: “I’m not suggesting that the increase in digital aspect or the arrival of the digital players is detrimental for our market or likely to decrease it. I think that there’re going to increase the opportunity because they’re going to bring the concept to fitness to cohorts of the industry we couldn’t possibly reach.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Ian articulates accepting a new type of reality for the fitness industry space. 

5:41: Ian explains the differentiation between the terms “hybrid” and  “ecosystem”.

6:38: Bryan and Ian discuss controlling the ecosystem, and Ian highlights why he believes this consolidation will be an opportunity.

7:23: Bryan and Ian discuss the fundamental changes from digitization and how similar transformation occurred in the music industry.

9:59: Ian talks about why gyms are no longer the main source for consumer wellness.

11:11: Bryan and Ian discuss how will operators compete in the ecosystem and their role in the business model that fits. 

14:40: Ian shares why operators should wise up on the competitive landscape and recognize the proliferation of advanced technologies.  

16:23: Bryan and Ian talk about shifting the mindset of operators to anticipate the customer journey ahead.

19:38: Ian gives some examples of providing an automated digital experience that complements the right human touch points. 

22:47: Bryan inquires with Ian on the market’s reception to their publication. 

Bullet List of Resources:

https://www.linkedin.com/in/ianmullane/

https://www.keepme.ai

https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

Guest Contact Information:

https://www.linkedin.com/in/ianmullane/

https://twitter.com/ianmullane

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 27, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Paul Bowman to the show. Paul is the CEO of Wexer, which combines leading content and technology to make world-class exercise accessible to more people by providing a convenient and non-intimidating way to exercise. Today, Bryan and Paul discuss interesting subjects that are quite to germane to what is happening today. 

One Powerful Quote: 

32:02: “You have to own your own platform… listen to the members, and listen to the data.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

2:26: Bryan opens the show and welcomes Paul to the podcast. 

4:54: Bryan asks Paul about dispersion and what he thinks about brands extending their digital presence.

8:09: Bryan and Paul discuss the bigger challenges of adoption and execution of digital technology as a function of culture and mindset.

14:23: Paul articulates on Bryan’s thoughts around why brands feel their digital content strategy has to be perfect. 

19:17: Bryan and Paul discuss the nature of the content and why context to the interface is so important to the user experience. 

23:59: Bryan inquires with Paul on how Wexer operates on the edge of the legacy players.

27:26: Paul surmises a few key points on what he believes will happen to suppliers as platforms become the center of the consumer space. 

31:50: Bryan wraps up the show, and Paul shares his final words of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/pbowman/

https://wexer.com

Guest Contact Information:

https://www.linkedin.com/in/pbowman/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 5, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Natalia Karbasova to the show. Natalia is the founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology, wellbeing, and active lifestyle attracting many high-ranking industry executives, investors, and startups. Today, Bryan and Natalia discuss cutting edge technology that she is involved in and what’s to come from these emerging platforms.  

One Powerful Quote: 

30:03: “I believe this is now is the good time for it to understand where your assets are as a club for example or as a personal trainer of course as well and to understand how you can create a hybrid business models because just going to the digital space is super difficult. The willingness to be there is not as high or sometimes non-existent on this level, so I think the clubs have just to understand what the unique selling proposition is.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

4:10: Bryan asks Natalia about trends involving technology and what she finds most interesting in longevity.   

8:54: Natalia shares her thoughts on embedded technology and why the internet of behaviors is indicative of a dystopian society. Bryan and Natalia further discuss monopolized competition, government regulation, and industries as an “arena”. 

15:43: Bryan inquires with Natalia if she believes augmented and virtual reality are the next big, competing platforms. 

19:07: Natalia talks about gamification.  

24:53: Natalia delves into cyborg technology in the sports and fitness space. 

28:56: As Bryan wraps up the show, Natalia gives advice to listeners in how they should manage these emerging technologies. 

Bullet List of Resources:

https://www.linkedin.com/in/karbasova/

https://fittechsummit.com

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

Guest Contact Information:

https://www.linkedin.com/in/karbasova/

https://twitter.com/karbasa

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Jan 21, 2021

As mentioned in the podcast, we encourage listeners to submit their nominees to the 2020 Fitness Technology Innovation Award. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. You can do so here: http://www.fittechcouncil.org/fits-innovation-award-2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Bryan and Shay converse on the idea behind omni-presence and some of the things Spivi is doing with their technology. 

One Powerful Quote: 

26:45: “If you haven’t moved yet, move. Don’t wait. You cannot. You’re not allowed to wait.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:53: Shay shares his thoughts on the buzzwords in the industry such as engagement, gamification, and personalization.

12:39: Bryan asks Shay why operators resist adopting the platforms that integrate these features. Shay elaborates on the technologies on Spivi’s platform. 

18:42: Bryan and Shay discuss how can studios have competitive differentiation without hybrid adoption.

21:56: Bryan inquires with Shay on what’s coming next. 

26:43: As Bryan wraps up the show, Shay imparts his final words of wisdom.

Bullet List of Resources:

https://www.spivi.com

https://www.linkedin.com/in/shayamir/

Guest Contact Information:

https://www.linkedin.com/in/shayamir/

https://twitter.com/ShayAmirSpivi

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 30, 2020

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes strategic adviser Pete Moore to the show. Pete is the managing partner at Integrity Square, which specializes in advising passionate entrepreneurs, fast-growing companies, and seasoned executives with the right sources of capital where Pete advises the health, active lifestyle, and outdoor sector of the firm. Today, Bryan and Pete share their insights on the financial market and what firms are doing in the industry now.

As a reminder, we encourage all our listeners to participate in   FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.

Please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020 to learn more. Nominations are due by January 31st.

One Powerful Quote:
18:39: “You gotta be patient, okay. You can’t expect to be in a place right now where in 3 or 6 months things are going to be materially better. But you know in 2 to 3 years from now, you know we might even forget that we went through this. So be patient, hibernate. Just get to the other side, okay. Then, if you get to the other side, then it’s like you’ve won the race. And now, you can basically reset.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:42: Pete shares his spin on what’s going to happen in merger and acquisitions.

6:37: Bryan and Pete discuss public performance in the market and private equity investments.

9:56: Pete articulates his vision of big tech in the marketplace.

11:58: Bryan and Pete talk about firms creating partnerships in the home and digital markets.

14:37: Bryan inquires with Pete on his perspective that certain business cycles can be compared to the “Roaring 20s”.

18:36: Bryan wraps up the show by asking Pete to share his pearls of wisdom to the listeners.

Bullet List of Resources:
https://www.linkedin.com/in/peteymo/

https://www.halotalks.com/pete-moore/

https://www.integritysq.com/

Guest Contact Information:
https://www.linkedin.com/in/peteymo/

https://www.facebook.com/pete.moore.794

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 21, 2020

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his interview with corporate finance and strategic adviser, Rohit Kulkarni. Rohit is the Head Internet Analyst at MKM Partners, which specializes in researching and investing in capital markets. Today, Bryan recaps his thoughts on broad questions in the marketplace on big tech and other dynamics to consider in our industry as we approach the new year.

One Powerful Quote:

35:59: “I think there may be some pricing power in certain markets, which has not existed for clubs in sometime for certain concepts…so those brands that have the power I think are going to do very well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:09: Bryan introduces himself and his background, and Rohit asks him his views on the table-stakes of the fitness industry prior to the pandemic.

8:18: Bryan articulates his thoughts on the market with demand, valuation summaries, and trends that have accelerated.

11:01: Rohit asks Bryan to further extrapolate his views on the evaluation of firms.

13:18: Rohit inquires with Bryan about competitors of Peloton. The two discuss these firms that are unique in their value proposition.

19:56: Bryan talks about elements of social community and how user experiences will be catered to by many choices in different markets.

22:54: Bryan highlights his thoughts about intellectual property disputes.

24:25: Bryan delves into why big tech companies are moving into health and wellness and the strategy in their network effect.

29:17: Rohit asks Bryan his opinion on big firm acquisitions.

31:05: Bryan shares his belief that market consolidation and omni-channel offerings will be the future of the industry.

34:00: Bryan explains why many boutique models are not feasible, business models.

35:18: Bryan talks about the statistics on gym facilities closing as a result of COVID-19, pricing power in certain markets, and how some firms like Planet Fitness will continue to grow.

36:47: Rohit and Bryan discuss how big tech firms enter into the healthcare system and primary preventive care.

Bullet List of Resources:
https://www.linkedin.com/in/rohitkulkarniwg2009/

https://www.mkmpartners.com/

Guest Contact Information:

https://www.linkedin.com/in/rohitkulkarniwg2009/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Dec 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Michele Meleski to the show. Michele is the VP of Fitness, Racquet, and Recreation at ClubCorp which operates over 200 clubs and serves over 430,000 members. Her history in the space includes other notable executive positions at The Bay Club Company, Wellbridge, World Gym, and VillaSport Athletic Club & Spa. Today, Bryan and Michelle discuss trends in leisure and lifestyle operations, the impact of technology, and some advice about the industry space.

If you are interested in registering for their upcoming eGym webinar series on ClubCorp with Bryan, Michele, & Dana Milkie on December 17th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_wahS2ESZRzO8gYC5gEPJAg

One Powerful Quote: 

4:35: “It’s always people first then it’s programs and then it’s product. And if you get all those things right, those three things right, then it typically leads to a successful business model.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Bryan asks Michele about the history of ClubCorp as she describes what it means to be in a lifestyle community as a fitness professional and member.

6:43: Michele shares the scope of fitness services provided at their facilities.

8:36: Michele articulates Bryan’s response in how to approach operationalizing lifestyle, leisure experiences.

13:25: Michele gives her perspective on technology as a value added driver to complement relationships and offer the flexibility of connection.

15:45: Michele delves into the unique challenges in light of COVID and what she believes will be the future of health.

19:06: Bryan wraps up the show by asking Michele to impart her final thoughts to listeners.   

Bullet List of Resources:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.clubcorp.com/

Guest Contact Information:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.facebook.com/michele.meleski

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 4, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.  

If you are interested in submitting, please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020. Self and third party nominations are both accepted. Nominations are due by January 31st. 

You can reach out to Bryan at bryankorourke@gmail.com if you have any other questions. 

One Powerful Quote: 

3:44: “Necessity is the mother of invention.”

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Nov 11, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Brent Darden to the show. Brent’s history in the health club and fitness space began as a personal trainer and working in corporate wellness, most notably as the GM for the Cooper Institute and Telos Fitness Center in Dallas, Texas. He has served as the Chairman of the Board for IHRSA and is Chairman for REX Roundtables. He recently was appointed the Interim President & CEO of IHRSA. Bryan and Brent touch upon some great information in our industry and share their optimism for the future. 

If you are interested in registering for the upcoming webinar series with Bryan, Brent, and Dana Milkie of eGym on November 19th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_xHTfAqnUQWyFHj7vVT3tOg

One Powerful Quote: 
18:35: “Crisis breeds progress. It breeds creativity, inventiveness, and it propels action.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:44: Bryan asks Brent to share his insights on why our industry is essential with the data behind low-risk spreading of COVID-19.

7:14: Bryan and Brent discuss the future for club operators and the consolidation of the industry.

11:38: Bryan asks Brent about the impact of technology as an upcoming hybrid model.

14:31: Brent highlights a few key initiatives for IHRSA domestically and internationally for navigating the pandemic.

17:45: Bryan wraps up the show, and Brent shares his final advice for operators and professionals.

Bullet List of Resources:
https://www.linkedin.com/in/brent-darden-141b7113/

https://www.europeactive.eu/news/safeactive-study-%E2%80%93-preliminary-results-showing-extremely-low-levels-covid-19-risk-fitness-clubs

https://www.ihrsa.org/about/media-center/press-releases/check-in-data-a-success-clubs-arent-spreading-the-virus/

https://www.ihrsa.org/

https://www.ihrsa.org/industry-leadership/national-health-and-fitness-alliance

Guest Contact Information:

https://www.linkedin.com/in/brent-darden-141b7113/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Nov 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back friend and advocate, Emma Barry. The two revisit Emma’s views on the boutique studio space as she and Bryan discuss digital and technology ahead of their upcoming webinar series.

Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. Emma is currently the Chief Creative Soul at Good Soul Hunting which helps health and fitness brands recruit top executive talent. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector.

If you are interested in registering for the upcoming webinar with Bryan and Emma on Tuesday, October 20th, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_YLAyoIGfSyqODmZKEyNzbA

One Powerful Quote: 
7:28: “We sit on believe systems. We sit on behaviors… it’s the small things that give the big change. It’s not the big change that I want tomorrow because you fail at that… it’s behavioral change and it’s when you need it at the dosage that you need it. And in fact, the most effective behavioral change is when you barely discern it.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:19: Bryan reflects with Emma on the unexpected transformation in the boutique industry, and Emma elaborates on why gamification has become so prominent through hyper personalized data points.

6:07: Bryan and Emma articulate on what behavioral modification drivers are and what that means to users.

8:27: Bryan asks Emma her thoughts on omnichannel content distribution as a means of forced adoption and what she thinks users are demanding.

11:46: Bryan inquires with Emma about the division in apps that deliver value to users. They agree that these tools have become a convenient, integrated experience and a crucial part for business strategy.

17:27: Emma shares what are automated functionalities in boutique studios.

21:12: Bryan and Emma discuss why legacy brands are at a disadvantage to their competitors with digital transformation.

25:13: Emma elaborates on strength training as a micro segment in the boutique studio marketplace.

31:35: Bryan wraps up the podcast by asking Emma how she discerns defining the space by generation.

Bullet List of Resources:
Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks: https://amzn.to/2Ss9XIl

Building a Badass Boutique Masterclass: https://www.buildingabadassboutique.com/

Use code BADASS for 75% off

Good Soul Hunting: https://www.goodsoulhunting.com

Scott Galloway’s Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is Death?: https://www.forbes.com/sites/johnkoetsier/2017/05/10/galloway-google-is-god-apple-is-sex-facebook-is-love-and-amazon-is-death/#79007fcd282b

Guest Contact Information:
http://emmabarry.com

https://www.linkedin.com/in/emma-barry-51ba6a3/

https://www.facebook.com/emma.barry.33

https://twitter.com/emzboobarry

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 31, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Studer to the show. Mike is a clinical specialist in neurological physical therapy and a certified exercise expert in aging adult geriatrics. He has served as the vice-president of the Academy of Neurologic Physical Therapy of the APTA and has been the chair and vice-chair of several special interest groups at the national level in each of the Academies of Neurologic and Geriatric PT, including balance and falls, stroke, and the practice committee in neurology. He has written numerous articles, co-wrote several book chapters, and lectures extensively on the topics of balance, motor control, motor learning, cognitive impairment, and case management. This podcast episode focuses on key trends, neuroplasticity, and the importance of exercise with aging as Bryan and Mike delve deeper into these topics.

If you are interested in registering for the webinar on “The Science of Aging” on September 29th with Mike Studer, Bryan O’Rourke, & Frank Arant of eGym, you can do so here: https://egym.zoom.us/webinar/register/561598883740/WN_RZro4MIxRo2I48EceK4ApQ

One Powerful Quote: 
19:34: “Watch for those aspects of your life that you are no longer participating in, maybe you just chose to retire. Well what did the engagement of work provide to you before? You had to be able to multitask. Are you going to just allow that capacity to erode or are you going to find another facet to get that done? You need to replace the stimuli that you are either intentionally or unintentionally losing in your life.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:32: Bryan asks Mike his opinion on the definition of the science of aging.

5:00: Mike debunks the biases behind the recent phenomenon in longevity.

6:54: Mike shares his experience of treating a patient as it relates to his previous response. You can see this engagement as a post on Mike’s LinkedIn here: https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/

8:58: Bryan and Mike discuss how reframing the thinking about health and exercise as a different experience can eliminate the perceived struggle of aging.

11:31: Bryan asks Mike about neuroplasticity and how its implications relate to aging. You can view his Ted talk on “Seeing the Potential in Brain Recovery” here: https://www.youtube.com/watch?v=Zwin3VMPI6I

13:42: Mike elaborates on these new issues and opportunities as key trends begin to develop in the near term future.

17:47: Bryan wraps up the show and asks Mike his final words of wisdom on these key trends as they apply to active living and aging.

Bullet List of Resources:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/

https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/

https://www.youtube.com/watch?v=Zwin3VMPI6I

Guest Contact Information:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/

https://www.facebook.com/mike.studer.71

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Aug 27, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes the iconic and highly respected Sal Pellegrino to the show. Sal is the Senior Strategic Account Manager at Precor where he oversees, directs, and manages key strategic commercial club accounts. With a background in physical education, he has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter, and advisor to leading organizations. Sal shares with Bryan his insights as well as the story of his professional career.

If you are interested in learning more about IHRSA’s Innovation Summit on September 17th, you can visit their website at http://hub.ihrsa.org/innovation-summit.

One Powerful Quote: 

15:58: “People buy from those they like and they trust. And I think as the career has evolved, when you can carry over those relationships…that is to me as the ultimate complement that people have stayed with me, with the brands that I sell, because I honestly won’t sell them something if I wouldn’t buy it myself. I really believe that you have to really want and believe in the product that you sell, and I think that transparency or trust is so critical especially now more than ever.”

Bullet Points (w/ timestamps) - Highlighting Key Topics Discussed:
3:25: Bryan starts the show by asking Sal about his inspiration for creating his weekly update sessions on the top industry takeaways.

8:20: Bryan inquires with Sal about his thoughts of his professional career.

10:49: Bryan asks Sal how he has adapted to servicing customers and their needs in the industry space. Sal mentions how his digital presence has allowed him to stay relevant.

14:44: Bryan and Sal have an open discussion on technology as a tool around trust. Bryan notes that Sal’s content has leveraged his reputation and built that trust as the most valuable commodity today.

17:20: Sal shares his opinion on the COVID-19 situation for the industry. He notes this crisis has been an opportunity for his clients and colleagues and what he believes will happen next year.

20:38: Bryan wraps up the show and Sal imparts his wisdom to the listeners.

Bullet List of Resources:
https://www.linkedin.com/in/salpellegrino/

Guest Contact Information:

https://www.linkedin.com/in/salpellegrino/

https://twitter.com/Sal_Pellegrino

https://www.facebook.com/sal.pellegrino.54

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes well known and highly regarded Adam Zeitsiff to the show. Adam is currently the President & CEO of Gold’s Gym International where he oversees the global icon with more than 650 locations serving 3+ million people across six continents in 29 countries. With a background in technology, Adam shares his views on the challenges his organization faces and in advance of participating in the Fitness Industry Technology Council’s latest webinar on enhancing digital engagement. This episode focuses on Adam’s perspective on technology and how Gold’s Gym pivoted their offerings in the midst of a global pandemic.

If you are interest in learning more about digitizing the customer/member experience with Adam, Bryan, & Dana Milkie of eGym on Tuesday, August 11th at 2PM EST, please register for the event here: https://egym.zoom.us/webinar/register/5015962309571/WN_uTjhWui8S7C-qRgDiLagqQ


If you are interested in learning more IHRSA’s Innovation Summit on September 11th, you can visit their website at http://hub.ihrsa.org/innovation-summit.


One Powerful Quote: 
9:18: “I think that’s kinda what we have to do as an industry either we’re doing it ourselves or as smaller brands. We just have to leverage partners because now it’s just survival…I think even as a smaller brand, if you’re going to survive, you gotta be hybrid in your offerings and so I think technology took a step forward even more as a survival requirement… and not just doing it because others are doing it in some way, shape, or form.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:04: Adam shares with Bryan his perspective on the update where things stand for Gold’s Gym.


7:32: Bryan asks Adam his general observations on technology in the wake of the global pandemic. Adam shares his thoughts and why he thinks adopting technology is now a survival requirement.


10:42: Adam highlights the top technology implementations Gold’s Gym enacted with their app group classes scheduling, open AMP music licensing, and large content generated by their global franchisees.


15:25: Bryan wraps up the show and inquires with Adam on his final words of wisdom. Adam notes there is a great opportunity to take advantage of the perception that the industry can be a place of health, wellness, and preventative care. He notes there is a chance to become a difference maker in any lifestyle.


Bullet List of Resources:
https://www.linkedin.com/in/adam-zeitsiff/


Guest Contact Information:
https://www.linkedin.com/in/adam-zeitsiff/


https://twitter.com/adamzeit


https://www.facebook.com/adam.zeitsiff


https://www.bryankorourke.com/


https://www.linkedin.com/in/bryankorourke/


http://www.fittechcouncil.org/


https://www.youtube.com/user/bko61163

 

Jul 15, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time colleague and friend Daron Allen to the show. Daron has been in the club business for over 25 years, notably with his positions as GM for The Health & Fitness Connection and VP/Executive Director for Osteopathic Health System of Texas. He currently is the CEO of Visual Fitness Planner which specializes in point of sale and customer relationship management support for personal training. This episode focuses on the challenges for club owners in adopting technology and the processes involved in dramatically improving their operations.


One Powerful Quote: 
8:00: “I think that the most important thing for a club operator today is… to make sure they choose a technology partner that they can commit to for a long period of time…They need to know they have a partnership mentality, that they are going to work together to craft a future.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:40: Bryan asks Daron about his experience as it related to technology first being adopted in the industry space.


7:11: Daron shares his thoughts on what sees as the biggest challenges for club operators to have a technology roadmap.


10:05: Daron agrees and adds to Bryan’s sentiment that the greatest problem is the change in organizational process.


13:26: Daron emphasizes how successful operators build their foundation base first and then implement technology that adds to their business plan.


15:34: Daron believes the future holds that there will be systems that communicate data as automated responses that drive insightful action.


17:19: Daron comments why leveraging data to support a true health club’s business strategy is important.


19:23: Bryan and Daron discuss how hard it will be to compete if you don’t have these capabilities.


21:24: Bryan asks Daron’s his view on the term “enterprise”.


23:48: Daron concurs with Bryan on the issue of data ownership.


25:35: Bryan and Daron note the dynamic changes that have occurred with membership management.


26:52: Bryan wraps up the show and asks Daron to give his final words of wisdom. Daron advises listeners to look forward to the future and ensure their foundation for technology is setup for success.


Bullet List of Resources:
https://www.linkedin.com/in/daron-allen-116574/

https://vfp.us/

Guest Contact Information:
https://www.linkedin.com/in/daron-allen-116574/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jul 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes friend and FIT-C board member Dr. Ted Vickey to the show. Ted is an educator and advisor with over 25 years of experience and has played key roles as Executive Director for The White House, Senior Advisor for Fitness Technology for American Council on Exercise, and Committee Chair for the United States Golf Association. His doctoral background is in physical activity and social networking from National University of Ireland, Galway. He currently works as an assistant professor at Point Loma Nazarene University as a professor of kinesiology and is the founder of FitWell, a fitness technology management consulting company specializing in operations, design consulting, and professional development. This episode focuses on the dynamics behind health coaching and the impact of technology for fitness professionals. Bryan and Ted have an open conversation about the trends and what this means for the industry as a whole.

If you are interested in learning more about the virtual event “Fitness & The Future of The Health Coach Professional” with Bryan and Ted happening on Tuesday, July 14th, at 12 PM MT, you can register here: https://egym.zoom.us/webinar/register/2115934445232/WN_yefTlt_vRxeeATTkcmt_Qg

One Powerful Quote: 
7:13: “Imagine the ability to collect that data as a health coach and then to really be able to prescribe or to suggest what sort of activity a person should do…Fitness is not a look; fitness is a lifestyle. I believe that the technology is going to allow people to live that lifestyle with a health coach, a personal trainer being a part of that.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:01: Bryan asks Ted his thoughts on the future role of fitness instructors and professional trainers.

6:00: Bryan and Ted discuss the vision that technology will become a mainstream tool for health coaching.

8:11: Ted shares data on what trainers have thought about technology historically and what he thinks will be the “Spotify Model” of personal training.

9:43: Bryan and Ted openly talk about the market opportunity to provide health coaching as a motivator for health and wealth preservation.

11:57: Bryan and Ted continue their conversation on added increasing financial incentive to avoid the burdening cost of traditional health care treatment services. Ted notes the potential for club operators to embrace the whole experience outside a physical location.

14:32: Ted emphasizes the importance of sleep and encourages personal trainers/ health coaches to become certified.

15:29: Bryan and Ted share how data has become ubiquitous for fitness centers and professionals. Ted highlights that sioled data will become transparent for interpretation and used for real time support.

18:05: Bryan wraps up the show and asks Ted to share his final counsel. Ted advises personal trainers/health coaches to learn the business side of fitness and adopt technology that best suits their needs.

If you are interested in attending Ted’s summit which will include advice on personal branding, creating a business plan, and how to use technology, go to: www.tedv.link/climb

Bullet List of Resources:
https://www.linkedin.com/in/tedvickey/

https://www.tedvickey.com/

Guest Contact Information:
https://www.tedvickey.com/

https://www.linkedin.com/in/tedvickey/

https://twitter.com/tedvickey

https://www.facebook.com/tedvickey

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 24, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded.


One Powerful Quote: 
20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the human connection as suppose to physically destroying them.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:47: Bryan asks Dan to share his personal experience on how he adjusted as a fitness professional.


6:09: Dan expresses his sentiments on trainers/instructors pivoting to online platforms to offer their services. He comments on the challenge this created as most were inexperienced creating memorable, digestible content.


9:23: Dan discusses reopening GoodLife Fitness markets in Canada including their safe standard measures and digital approach for members.


15:35: Bryan and Dan discuss the interim pain in the industry for fitness professionals. Dan notes club/studio owners need to revisit their culture, compensation, and benefit plans to retain their talent.


18:59: Dan shares his advice to listeners on what to focus on in the coming weeks. He says his priority is the importance of self-care and routine as social interactions become present again. He also encourages that trainings/classes should resume as a reunion and center around the human connection.


Bullet List of Resources:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

Guest Contact Information:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

https://www.facebook.com/dan.mcdonogh.5

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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