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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: August, 2021
Aug 26, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold’s Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what’s happening in club industry. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

34:57: “So I think it’s about being disciplined with your ego like being proud of what you’re going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself.”  

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 

9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years.

16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 

18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 

23:36: Bryan and Carrie talk about operators losing focus on applying the technology “roadmap” to their business. 

24:46: Carrie talks about her omnipresent strategy at Styles Studios.  

29:39: Carrie shares her story behind the creation of Styles Studios. 

33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://www.stylesstudiosfitness.com

Guest Contact Information:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://twitter.com/CarrieKepple

https://www.facebook.com/carrie.kepple

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 20, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark’s position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

22:49: “I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it’s up to everyone else to make the most of it and go run with what we’ve built.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 

8:35: Bryan inquires with Mark about new key innovation points in Samsung’s latest watch release. 

11:11: Mark comments on the smart functionality in the Galaxy 4. 

13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry.

16:16: Mark talks about Samsung’s content strategy on health and wellness. 

19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 

22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/mnotton/

https://www.samsung.com/us/watches/galaxy-watch4-classic/

https://news.samsung.com/us/samsung-ballie-ces-2020/

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

https://developer.samsung.com

Guest Contact Information:

https://www.linkedin.com/in/mnotton/

https://twitter.com/marknotton

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Leon Rudge, Director of Digital Experience at Life Fitness, to the show. Today, Bryan and Leon share their thoughts together on innovation with the challenges and opportunities that encompass them particularly in delivering value and discarding assumptions on what technology means.

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data: https://egym.zoom.us/webinar/register/3816212736990/WN_3vwlrhDwQ4KpQBE2HZi3Zg

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

8:26: “The one thing we have as a sector over technology is people, places, and equipment, and we’ve got to figure out where that sits in this and how those things play nicely together.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:51: Bryan opens the show by asking Leon about the general consensus on his recent publishing. 

12:20: Bryan and Leon discuss delivering value in the trainer space. 

15:45: Bryan inquires with Leon on discarding the assumptions of what technology means. 

23:48: Leon shares his thoughts on virtual reality, designer member experience, and digital as points of differentiation.

30:11: Leon explains the friction in the interoperability of systems for legacy brands. 

38:31: Bryan wraps up the show by asking Leon his view on business and what operators should be thinking about. 

Bullet List of Resources:

https://www.lifefitness.com/en-us

https://www.linkedin.com/pulse/8-technologies-could-replace-your-trainers-what-do-leon-rudge/?trackingId=q1%2F%2FcHjbMJvCjAJZ2q%2FjyQ%3D%3D

https://replika.ai

https://www.strategyzer.com/canvas

Guest Contact Information:

https://www.linkedin.com/in/leonrudge/

https://twitter.com/leonaisse

https://www.facebook.com/profile.php?id=100014994842046

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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