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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: 2021
Aug 26, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold’s Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what’s happening in club industry. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

34:57: “So I think it’s about being disciplined with your ego like being proud of what you’re going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself.”  

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 

9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years.

16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 

18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 

23:36: Bryan and Carrie talk about operators losing focus on applying the technology “roadmap” to their business. 

24:46: Carrie talks about her omnipresent strategy at Styles Studios.  

29:39: Carrie shares her story behind the creation of Styles Studios. 

33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://www.stylesstudiosfitness.com

Guest Contact Information:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://twitter.com/CarrieKepple

https://www.facebook.com/carrie.kepple

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 20, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark’s position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

22:49: “I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it’s up to everyone else to make the most of it and go run with what we’ve built.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 

8:35: Bryan inquires with Mark about new key innovation points in Samsung’s latest watch release. 

11:11: Mark comments on the smart functionality in the Galaxy 4. 

13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry.

16:16: Mark talks about Samsung’s content strategy on health and wellness. 

19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 

22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/mnotton/

https://www.samsung.com/us/watches/galaxy-watch4-classic/

https://news.samsung.com/us/samsung-ballie-ces-2020/

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

https://developer.samsung.com

Guest Contact Information:

https://www.linkedin.com/in/mnotton/

https://twitter.com/marknotton

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Leon Rudge, Director of Digital Experience at Life Fitness, to the show. Today, Bryan and Leon share their thoughts together on innovation with the challenges and opportunities that encompass them particularly in delivering value and discarding assumptions on what technology means.

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data: https://egym.zoom.us/webinar/register/3816212736990/WN_3vwlrhDwQ4KpQBE2HZi3Zg

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

8:26: “The one thing we have as a sector over technology is people, places, and equipment, and we’ve got to figure out where that sits in this and how those things play nicely together.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:51: Bryan opens the show by asking Leon about the general consensus on his recent publishing. 

12:20: Bryan and Leon discuss delivering value in the trainer space. 

15:45: Bryan inquires with Leon on discarding the assumptions of what technology means. 

23:48: Leon shares his thoughts on virtual reality, designer member experience, and digital as points of differentiation.

30:11: Leon explains the friction in the interoperability of systems for legacy brands. 

38:31: Bryan wraps up the show by asking Leon his view on business and what operators should be thinking about. 

Bullet List of Resources:

https://www.lifefitness.com/en-us

https://www.linkedin.com/pulse/8-technologies-could-replace-your-trainers-what-do-leon-rudge/?trackingId=q1%2F%2FcHjbMJvCjAJZ2q%2FjyQ%3D%3D

https://replika.ai

https://www.strategyzer.com/canvas

Guest Contact Information:

https://www.linkedin.com/in/leonrudge/

https://twitter.com/leonaisse

https://www.facebook.com/profile.php?id=100014994842046

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jul 19, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business. 

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

31:35: “Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don’t put the user in the center of everything, and they’re going to be the ones that either you know make or break your product.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business.

7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology.

8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success. 

12:02: Liz defines “democratizing” information to help business make informed choices and build trust.

13:10: Liz articulates on how design interplays with technology.  

15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle. 

17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications. 

18:35: Liz tells listeners her two most important things for UX/UI improvement. 

21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps. 

30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners. 

Bullet List of Resources:

https://decemberlabs.com

Guest Contact Information:

https://www.linkedin.com/in/elisabethbohlmann/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes founders Ben Brand & Chris Windram of Quoox to the show. Ben has over 25-years as a facility owner & trainer, and Chris has over 25-years experience in architecting leading cloud-based CRM and business management systems. Ben and Chris have consolidated their expertise to develop a product that would meet the needs of training gym and studio owners both for now and the future. Quoox is designed to meet the needs of the modern training gym/studio, delivering a single, cohesive platform upon which facility owners can effectively and efficiently run their fitness businesses. Quoox is built upon the bedrock of using technology to deliver the very best in customer service and quality of product to members and to provide facility owners with effective tools and workflows where they can efficiently & profitably operate their business, all in one place. Today, Bryan, Ben, & Chris discuss the challenges in software technology adoption for business models in the brick and mortar space. 

One Powerful Quote: 

8:11: “When we talk about collaboration, I think the first hurdle we need to overcome with this amongst operators, we see this nationally, is there is a fear mindset, very much, and they need to get the abundance mindset. They need to getaway from this scarcity. There is enough for everyone, and it’s only through working together that the strength and collaboration is going to drive the industry forward on a professional level as well. They need to look beyond themselves and their localized communities I think.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:37: Bryan opens the show by asking Ben & Chris about what collaboration means to them amongst operators. 

7:05: Bryan asks Ben & Chris about fitness accreditations and the gap in the marketplace for operators to provide this. 

9:47: Ben & Chris share their insights in member experience and inclusion from the clients they serve. 

13:49: Ben & Chris articulate on Bryan’s commentary on the pain points and fear across the industry space. 

16:03: Ben & Chris talk about ease in the method of payment systems and how the industry will become a hybrid model. 

18:48: Bryan, Ben, & Chris discuss the danger in not providing frictionless user experiences to the ecosystem. 

22:10: Bryan asks Ben & Chris to explore misnomer “all in one” solutions for executing automation and personalization.  

29:24: Ben & Chris delve into legacy system issues for larger players in the space. 

34:34: Bryan wraps up the show by asking Ben & Chris to share their final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://quoox.com

Guest Contact Information:

https://www.facebook.com/ben.brand.71

https://www.linkedin.com/in/ben-brand/

https://www.linkedin.com/in/chris-windram/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 9, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes colleague and newest FITC member Annie Fältman to the show. Annie is the owner of 360 Träningscenter in Sweden. Within the last year, technology has always played an important role in their clubs with memberships, onboarding, and stay connected through the member journey. They recently joined FIT-C to get the inspiration they need to keep staying relevant and to be part of a great network of best practice. Today, Annie joins Bryan to discuss all things related to inventful solutions, retention, and the customer journey.

One Powerful Quote: 

6:20: “The challenge has been to be very inventful in many ways…you’re forced to invent something to make it work there and then. And there’s no room for thinking about it, and trying it, and testing it. And you just push it out there.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:30: Bryan opens the show by asking Annie on her background and how 360 Träningscenter was formed.

6:53: Bryan inquires with Annie about her most inventful solution at 360 Träningscenter. 

8:12: Annie describes when 360 Träningscenter deployed their app to measure retention and support their business model. 

9:44: Bryan and Annie discuss customer experience and NPS as an ongoing engagement strategy. 

11:40: Bryan and Annie discuss Sweden as an early adopter of technology. They touch on SMS marketing and other touchpoints that have helped their customer journey. 

15:31: Annie talks about other technology adoptions, membership base, and creative design at 360 Träningscenter.

18:21: As Bryan wraps up the show, Annie shares her final insights to the listeners. 

Bullet List of Resources:

https://www.360tc.se

Guest Contact Information:

https://www.linkedin.com/in/annie-fältman-4196b4a6/

https://twitter.com/AnnieFaltman

https://www.facebook.com/AnnieFaltman

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

May 8, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Nick Hahn to the show. Nick is the VP of Product for ASF Payment Solutions and Club OS. ASF Payment Solutions is a technology company that provides software, complete payment solutions, and customer support to the fitness industry. By offering integrated software services, as well as flexible payment options, ASF gives clients the ability to generate more revenue through member engagement and grow their business. ASF and Club OS have recently joined FIT-C as part of a commitment to delivering on the needs of the fitness industry and developing products that will help their clients be more successful. Today, Nick joins Bryan in a great conversation on healthcare and the parallels on data, marketing, and automation. 

One Powerful Quote: 

15:50: “You need technology that’s going to show you the relevant comparisons, not just the random, agnostic comparisons.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:42: Bryan opens the show by asking Nick to opine on the realm of digitization and the trends on healthcare and technology. 

4:40: Bryan and Nick openly discuss the conflict in owning consumer data by vendors. 

7:05: Bryan inquires with Nick about the interoperability and data standards in the healthcare industry. 

9:04: Bryan and Nick talk about why there has not been greater disruption and open standards for best in breed service in healthcare service. 

10:33: Nick explains how his platform can benefit operators in regards to data-driven decision making. 

12:46: Bryan and Nick discuss why operators should focus on objective data and contextual information. 

16:31: Nick shares his thoughts on automation. 

18:41: Nick delves into scaleability and quality control of technology that can automate and centralize efforts to drive consistency. 

20:42: Nick articulates on the greatest opportunities and barriers in the industry with combining utilization and engagement with analytics. 

23:02: Bryan wraps up the show by asking Nick his final thoughts. 

Bullet List of Resources:

https://www.asfpaymentsolutions.com

Guest Contact Information:

https://www.linkedin.com/in/nicholas-hahn/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 29, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience. 

If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: FITTECH to have your setup fee waived. 

For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request

One Powerful Quote: 

11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.

6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed.  

9:20: Mike further discusses Atmosphere’s digital signage feature that integrates with their content for businesses as a revenue stream with partnered vendors. 

11:50: Bryan inquires with Mike on the implications of innovating in the post-COVID era. 

16:18: Mike explains Atmosphere’s business model and how they work with partners. 

Bullet List of Resources:

https://www.linkedin.com/in/mikeaustinkelly/

https://atmosphere.tv

Guest Contact Information:

mike.kelly@atmosphere.tv

https://www.linkedin.com/in/mikeaustinkelly/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Tom Johnston to the show. Tom is currently the CEO of TJ Coaching & Consulting which helps leaders align business strategy with people strategy to build high performance teams, increase employee engagement, and grow revenue. Today, Tom joins Bryan in a conversation around human capital and aligning organizational leadership with people’s strategy. 

One Powerful Quote: 

8:09: “Even the term leader is probably becoming one of the most overused business nomenclature terms today.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:28: Bryan opens the show by asking Tom what he is seeing in the realm of organizational leadership and culture today. 

8:09: Bryan and Tom discuss the notion of leadership and what it means to be in command.

11:30: Bryan inquires with Tom about hard skills in legacy organizations and the heightened problem of job protection.

13:49: Bryan and Tom talk about the inefficiency of human resources and how culture breeds strategy.

18:38: Tom articulates on managing the workforce and burnout. 

22:32: Tom describes implementing technology as tools to help guide leadership to make strategic decisions. Bryan argues with Tom on why this isn’t the case.

36:31: Tom gives his final advice for listeners on enhancing culture and organization by having a people’s strategy. 

Bullet List of Resources:

https://www.linkedin.com/in/thomassjohnston/

https://tjcoaching.com

Guest Contact Information:

tom@tjcoaching.com

https://www.facebook.com/tom.johnston.33886

https://www.linkedin.com/in/thomassjohnston/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Mar 10, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Chairman and CEO of KeepMe AI, an AI-powered sales and marketing CRM platform for the fitness industry. Today, Bryan and Ian discuss the latest publication, The Fitness Future: Rules of Engagement as overarching trends reshape the way modern consumers approach to health and fitness, along with six essential rules that operators must abide by to not only survive, but thrive, in the fitness future.

If you are interested in downloading a copy, you can do so here:                                                            https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

One Powerful Quote: 

6:49: “I’m not suggesting that the increase in digital aspect or the arrival of the digital players is detrimental for our market or likely to decrease it. I think that there’re going to increase the opportunity because they’re going to bring the concept to fitness to cohorts of the industry we couldn’t possibly reach.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Ian articulates accepting a new type of reality for the fitness industry space. 

5:41: Ian explains the differentiation between the terms “hybrid” and  “ecosystem”.

6:38: Bryan and Ian discuss controlling the ecosystem, and Ian highlights why he believes this consolidation will be an opportunity.

7:23: Bryan and Ian discuss the fundamental changes from digitization and how similar transformation occurred in the music industry.

9:59: Ian talks about why gyms are no longer the main source for consumer wellness.

11:11: Bryan and Ian discuss how will operators compete in the ecosystem and their role in the business model that fits. 

14:40: Ian shares why operators should wise up on the competitive landscape and recognize the proliferation of advanced technologies.  

16:23: Bryan and Ian talk about shifting the mindset of operators to anticipate the customer journey ahead.

19:38: Ian gives some examples of providing an automated digital experience that complements the right human touch points. 

22:47: Bryan inquires with Ian on the market’s reception to their publication. 

Bullet List of Resources:

https://www.linkedin.com/in/ianmullane/

https://www.keepme.ai

https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

Guest Contact Information:

https://www.linkedin.com/in/ianmullane/

https://twitter.com/ianmullane

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 27, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Paul Bowman to the show. Paul is the CEO of Wexer, which combines leading content and technology to make world-class exercise accessible to more people by providing a convenient and non-intimidating way to exercise. Today, Bryan and Paul discuss interesting subjects that are quite to germane to what is happening today. 

One Powerful Quote: 

32:02: “You have to own your own platform… listen to the members, and listen to the data.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

2:26: Bryan opens the show and welcomes Paul to the podcast. 

4:54: Bryan asks Paul about dispersion and what he thinks about brands extending their digital presence.

8:09: Bryan and Paul discuss the bigger challenges of adoption and execution of digital technology as a function of culture and mindset.

14:23: Paul articulates on Bryan’s thoughts around why brands feel their digital content strategy has to be perfect. 

19:17: Bryan and Paul discuss the nature of the content and why context to the interface is so important to the user experience. 

23:59: Bryan inquires with Paul on how Wexer operates on the edge of the legacy players.

27:26: Paul surmises a few key points on what he believes will happen to suppliers as platforms become the center of the consumer space. 

31:50: Bryan wraps up the show, and Paul shares his final words of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/pbowman/

https://wexer.com

Guest Contact Information:

https://www.linkedin.com/in/pbowman/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 5, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Natalia Karbasova to the show. Natalia is the founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology, wellbeing, and active lifestyle attracting many high-ranking industry executives, investors, and startups. Today, Bryan and Natalia discuss cutting edge technology that she is involved in and what’s to come from these emerging platforms.  

One Powerful Quote: 

30:03: “I believe this is now is the good time for it to understand where your assets are as a club for example or as a personal trainer of course as well and to understand how you can create a hybrid business models because just going to the digital space is super difficult. The willingness to be there is not as high or sometimes non-existent on this level, so I think the clubs have just to understand what the unique selling proposition is.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

4:10: Bryan asks Natalia about trends involving technology and what she finds most interesting in longevity.   

8:54: Natalia shares her thoughts on embedded technology and why the internet of behaviors is indicative of a dystopian society. Bryan and Natalia further discuss monopolized competition, government regulation, and industries as an “arena”. 

15:43: Bryan inquires with Natalia if she believes augmented and virtual reality are the next big, competing platforms. 

19:07: Natalia talks about gamification.  

24:53: Natalia delves into cyborg technology in the sports and fitness space. 

28:56: As Bryan wraps up the show, Natalia gives advice to listeners in how they should manage these emerging technologies. 

Bullet List of Resources:

https://www.linkedin.com/in/karbasova/

https://fittechsummit.com

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

Guest Contact Information:

https://www.linkedin.com/in/karbasova/

https://twitter.com/karbasa

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Jan 21, 2021

As mentioned in the podcast, we encourage listeners to submit their nominees to the 2020 Fitness Technology Innovation Award. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. You can do so here: http://www.fittechcouncil.org/fits-innovation-award-2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Bryan and Shay converse on the idea behind omni-presence and some of the things Spivi is doing with their technology. 

One Powerful Quote: 

26:45: “If you haven’t moved yet, move. Don’t wait. You cannot. You’re not allowed to wait.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:53: Shay shares his thoughts on the buzzwords in the industry such as engagement, gamification, and personalization.

12:39: Bryan asks Shay why operators resist adopting the platforms that integrate these features. Shay elaborates on the technologies on Spivi’s platform. 

18:42: Bryan and Shay discuss how can studios have competitive differentiation without hybrid adoption.

21:56: Bryan inquires with Shay on what’s coming next. 

26:43: As Bryan wraps up the show, Shay imparts his final words of wisdom.

Bullet List of Resources:

https://www.spivi.com

https://www.linkedin.com/in/shayamir/

Guest Contact Information:

https://www.linkedin.com/in/shayamir/

https://twitter.com/ShayAmirSpivi

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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