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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: December, 2020
Dec 30, 2020

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes strategic adviser Pete Moore to the show. Pete is the managing partner at Integrity Square, which specializes in advising passionate entrepreneurs, fast-growing companies, and seasoned executives with the right sources of capital where Pete advises the health, active lifestyle, and outdoor sector of the firm. Today, Bryan and Pete share their insights on the financial market and what firms are doing in the industry now.

As a reminder, we encourage all our listeners to participate in   FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.

Please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020 to learn more. Nominations are due by January 31st.

One Powerful Quote:
18:39: “You gotta be patient, okay. You can’t expect to be in a place right now where in 3 or 6 months things are going to be materially better. But you know in 2 to 3 years from now, you know we might even forget that we went through this. So be patient, hibernate. Just get to the other side, okay. Then, if you get to the other side, then it’s like you’ve won the race. And now, you can basically reset.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:42: Pete shares his spin on what’s going to happen in merger and acquisitions.

6:37: Bryan and Pete discuss public performance in the market and private equity investments.

9:56: Pete articulates his vision of big tech in the marketplace.

11:58: Bryan and Pete talk about firms creating partnerships in the home and digital markets.

14:37: Bryan inquires with Pete on his perspective that certain business cycles can be compared to the “Roaring 20s”.

18:36: Bryan wraps up the show by asking Pete to share his pearls of wisdom to the listeners.

Bullet List of Resources:
https://www.linkedin.com/in/peteymo/

https://www.halotalks.com/pete-moore/

https://www.integritysq.com/

Guest Contact Information:
https://www.linkedin.com/in/peteymo/

https://www.facebook.com/pete.moore.794

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 21, 2020

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his interview with corporate finance and strategic adviser, Rohit Kulkarni. Rohit is the Head Internet Analyst at MKM Partners, which specializes in researching and investing in capital markets. Today, Bryan recaps his thoughts on broad questions in the marketplace on big tech and other dynamics to consider in our industry as we approach the new year.

One Powerful Quote:

35:59: “I think there may be some pricing power in certain markets, which has not existed for clubs in sometime for certain concepts…so those brands that have the power I think are going to do very well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:09: Bryan introduces himself and his background, and Rohit asks him his views on the table-stakes of the fitness industry prior to the pandemic.

8:18: Bryan articulates his thoughts on the market with demand, valuation summaries, and trends that have accelerated.

11:01: Rohit asks Bryan to further extrapolate his views on the evaluation of firms.

13:18: Rohit inquires with Bryan about competitors of Peloton. The two discuss these firms that are unique in their value proposition.

19:56: Bryan talks about elements of social community and how user experiences will be catered to by many choices in different markets.

22:54: Bryan highlights his thoughts about intellectual property disputes.

24:25: Bryan delves into why big tech companies are moving into health and wellness and the strategy in their network effect.

29:17: Rohit asks Bryan his opinion on big firm acquisitions.

31:05: Bryan shares his belief that market consolidation and omni-channel offerings will be the future of the industry.

34:00: Bryan explains why many boutique models are not feasible, business models.

35:18: Bryan talks about the statistics on gym facilities closing as a result of COVID-19, pricing power in certain markets, and how some firms like Planet Fitness will continue to grow.

36:47: Rohit and Bryan discuss how big tech firms enter into the healthcare system and primary preventive care.

Bullet List of Resources:
https://www.linkedin.com/in/rohitkulkarniwg2009/

https://www.mkmpartners.com/

Guest Contact Information:

https://www.linkedin.com/in/rohitkulkarniwg2009/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Dec 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Michele Meleski to the show. Michele is the VP of Fitness, Racquet, and Recreation at ClubCorp which operates over 200 clubs and serves over 430,000 members. Her history in the space includes other notable executive positions at The Bay Club Company, Wellbridge, World Gym, and VillaSport Athletic Club & Spa. Today, Bryan and Michelle discuss trends in leisure and lifestyle operations, the impact of technology, and some advice about the industry space.

If you are interested in registering for their upcoming eGym webinar series on ClubCorp with Bryan, Michele, & Dana Milkie on December 17th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_wahS2ESZRzO8gYC5gEPJAg

One Powerful Quote: 

4:35: “It’s always people first then it’s programs and then it’s product. And if you get all those things right, those three things right, then it typically leads to a successful business model.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Bryan asks Michele about the history of ClubCorp as she describes what it means to be in a lifestyle community as a fitness professional and member.

6:43: Michele shares the scope of fitness services provided at their facilities.

8:36: Michele articulates Bryan’s response in how to approach operationalizing lifestyle, leisure experiences.

13:25: Michele gives her perspective on technology as a value added driver to complement relationships and offer the flexibility of connection.

15:45: Michele delves into the unique challenges in light of COVID and what she believes will be the future of health.

19:06: Bryan wraps up the show by asking Michele to impart her final thoughts to listeners.   

Bullet List of Resources:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.clubcorp.com/

Guest Contact Information:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.facebook.com/michele.meleski

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 4, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.  

If you are interested in submitting, please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020. Self and third party nominations are both accepted. Nominations are due by January 31st. 

You can reach out to Bryan at bryankorourke@gmail.com if you have any other questions. 

One Powerful Quote: 

3:44: “Necessity is the mother of invention.”

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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