This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience.
If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: FITTECH to have your setup fee waived.
For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request
One Powerful Quote:
11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.
6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed.
9:20: Mike further discusses Atmosphere’s digital signage feature that integrates with their content for businesses as a revenue stream with partnered vendors.
11:50: Bryan inquires with Mike on the implications of innovating in the post-COVID era.
16:18: Mike explains Atmosphere’s business model and how they work with partners.
Bullet List of Resources:
https://www.linkedin.com/in/mikeaustinkelly/
https://atmosphere.tv
Guest Contact Information:
mike.kelly@atmosphere.tv
https://www.linkedin.com/in/mikeaustinkelly/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Tom Johnston to the show. Tom is currently the CEO of TJ Coaching & Consulting which helps leaders align business strategy with people strategy to build high performance teams, increase employee engagement, and grow revenue. Today, Tom joins Bryan in a conversation around human capital and aligning organizational leadership with people’s strategy.
One Powerful Quote:
8:09: “Even the term leader is probably becoming one of the most overused business nomenclature terms today.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
5:28: Bryan opens the show by asking Tom what he is seeing in the realm of organizational leadership and culture today.
8:09: Bryan and Tom discuss the notion of leadership and what it means to be in command.
11:30: Bryan inquires with Tom about hard skills in legacy organizations and the heightened problem of job protection.
13:49: Bryan and Tom talk about the inefficiency of human resources and how culture breeds strategy.
18:38: Tom articulates on managing the workforce and burnout.
22:32: Tom describes implementing technology as tools to help guide leadership to make strategic decisions. Bryan argues with Tom on why this isn’t the case.
36:31: Tom gives his final advice for listeners on enhancing culture and organization by having a people’s strategy.
Bullet List of Resources:
https://www.linkedin.com/in/thomassjohnston/
https://tjcoaching.com
Guest Contact Information:
tom@tjcoaching.com
https://www.facebook.com/tom.johnston.33886
https://www.linkedin.com/in/thomassjohnston/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163