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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: April, 2021
Apr 29, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience. 

If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: FITTECH to have your setup fee waived. 

For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request

One Powerful Quote: 

11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.

6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed.  

9:20: Mike further discusses Atmosphere’s digital signage feature that integrates with their content for businesses as a revenue stream with partnered vendors. 

11:50: Bryan inquires with Mike on the implications of innovating in the post-COVID era. 

16:18: Mike explains Atmosphere’s business model and how they work with partners. 

Bullet List of Resources:

https://www.linkedin.com/in/mikeaustinkelly/

https://atmosphere.tv

Guest Contact Information:

mike.kelly@atmosphere.tv

https://www.linkedin.com/in/mikeaustinkelly/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Tom Johnston to the show. Tom is currently the CEO of TJ Coaching & Consulting which helps leaders align business strategy with people strategy to build high performance teams, increase employee engagement, and grow revenue. Today, Tom joins Bryan in a conversation around human capital and aligning organizational leadership with people’s strategy. 

One Powerful Quote: 

8:09: “Even the term leader is probably becoming one of the most overused business nomenclature terms today.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:28: Bryan opens the show by asking Tom what he is seeing in the realm of organizational leadership and culture today. 

8:09: Bryan and Tom discuss the notion of leadership and what it means to be in command.

11:30: Bryan inquires with Tom about hard skills in legacy organizations and the heightened problem of job protection.

13:49: Bryan and Tom talk about the inefficiency of human resources and how culture breeds strategy.

18:38: Tom articulates on managing the workforce and burnout. 

22:32: Tom describes implementing technology as tools to help guide leadership to make strategic decisions. Bryan argues with Tom on why this isn’t the case.

36:31: Tom gives his final advice for listeners on enhancing culture and organization by having a people’s strategy. 

Bullet List of Resources:

https://www.linkedin.com/in/thomassjohnston/

https://tjcoaching.com

Guest Contact Information:

tom@tjcoaching.com

https://www.facebook.com/tom.johnston.33886

https://www.linkedin.com/in/thomassjohnston/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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