This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Paul Bowman to the show. Paul is the CEO of Wexer, which combines leading content and technology to make world-class exercise accessible to more people by providing a convenient and non-intimidating way to exercise. Today, Bryan and Paul discuss interesting subjects that are quite to germane to what is happening today.
One Powerful Quote:
32:02: “You have to own your own platform… listen to the members, and listen to the data.”
4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:
2:26: Bryan opens the show and welcomes Paul to the podcast.
4:54: Bryan asks Paul about dispersion and what he thinks about brands extending their digital presence.
8:09: Bryan and Paul discuss the bigger challenges of adoption and execution of digital technology as a function of culture and mindset.
14:23: Paul articulates on Bryan’s thoughts around why brands feel their digital content strategy has to be perfect.
19:17: Bryan and Paul discuss the nature of the content and why context to the interface is so important to the user experience.
23:59: Bryan inquires with Paul on how Wexer operates on the edge of the legacy players.
27:26: Paul surmises a few key points on what he believes will happen to suppliers as platforms become the center of the consumer space.
31:50: Bryan wraps up the show, and Paul shares his final words of wisdom to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/pbowman/
https://wexer.com
Guest Contact Information:
https://www.linkedin.com/in/pbowman/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Natalia Karbasova to the show. Natalia is the founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology, wellbeing, and active lifestyle attracting many high-ranking industry executives, investors, and startups. Today, Bryan and Natalia discuss cutting edge technology that she is involved in and what’s to come from these emerging platforms.
One Powerful Quote:
30:03: “I believe this is now is the good time for it to understand where your assets are as a club for example or as a personal trainer of course as well and to understand how you can create a hybrid business models because just going to the digital space is super difficult. The willingness to be there is not as high or sometimes non-existent on this level, so I think the clubs have just to understand what the unique selling proposition is.”
4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:
4:10: Bryan asks Natalia about trends involving technology and what she finds most interesting in longevity.
8:54: Natalia shares her thoughts on embedded technology and why the internet of behaviors is indicative of a dystopian society. Bryan and Natalia further discuss monopolized competition, government regulation, and industries as an “arena”.
15:43: Bryan inquires with Natalia if she believes augmented and virtual reality are the next big, competing platforms.
19:07: Natalia talks about gamification.
24:53: Natalia delves into cyborg technology in the sports and fitness space.
28:56: As Bryan wraps up the show, Natalia gives advice to listeners in how they should manage these emerging technologies.
Bullet List of Resources:
https://www.linkedin.com/in/karbasova/
https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/
Guest Contact Information:
https://www.linkedin.com/in/karbasova/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163