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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: July, 2020
Jul 15, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time colleague and friend Daron Allen to the show. Daron has been in the club business for over 25 years, notably with his positions as GM for The Health & Fitness Connection and VP/Executive Director for Osteopathic Health System of Texas. He currently is the CEO of Visual Fitness Planner which specializes in point of sale and customer relationship management support for personal training. This episode focuses on the challenges for club owners in adopting technology and the processes involved in dramatically improving their operations.


One Powerful Quote: 
8:00: “I think that the most important thing for a club operator today is… to make sure they choose a technology partner that they can commit to for a long period of time…They need to know they have a partnership mentality, that they are going to work together to craft a future.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:40: Bryan asks Daron about his experience as it related to technology first being adopted in the industry space.


7:11: Daron shares his thoughts on what sees as the biggest challenges for club operators to have a technology roadmap.


10:05: Daron agrees and adds to Bryan’s sentiment that the greatest problem is the change in organizational process.


13:26: Daron emphasizes how successful operators build their foundation base first and then implement technology that adds to their business plan.


15:34: Daron believes the future holds that there will be systems that communicate data as automated responses that drive insightful action.


17:19: Daron comments why leveraging data to support a true health club’s business strategy is important.


19:23: Bryan and Daron discuss how hard it will be to compete if you don’t have these capabilities.


21:24: Bryan asks Daron’s his view on the term “enterprise”.


23:48: Daron concurs with Bryan on the issue of data ownership.


25:35: Bryan and Daron note the dynamic changes that have occurred with membership management.


26:52: Bryan wraps up the show and asks Daron to give his final words of wisdom. Daron advises listeners to look forward to the future and ensure their foundation for technology is setup for success.


Bullet List of Resources:
https://www.linkedin.com/in/daron-allen-116574/

https://vfp.us/

Guest Contact Information:
https://www.linkedin.com/in/daron-allen-116574/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jul 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes friend and FIT-C board member Dr. Ted Vickey to the show. Ted is an educator and advisor with over 25 years of experience and has played key roles as Executive Director for The White House, Senior Advisor for Fitness Technology for American Council on Exercise, and Committee Chair for the United States Golf Association. His doctoral background is in physical activity and social networking from National University of Ireland, Galway. He currently works as an assistant professor at Point Loma Nazarene University as a professor of kinesiology and is the founder of FitWell, a fitness technology management consulting company specializing in operations, design consulting, and professional development. This episode focuses on the dynamics behind health coaching and the impact of technology for fitness professionals. Bryan and Ted have an open conversation about the trends and what this means for the industry as a whole.

If you are interested in learning more about the virtual event “Fitness & The Future of The Health Coach Professional” with Bryan and Ted happening on Tuesday, July 14th, at 12 PM MT, you can register here: https://egym.zoom.us/webinar/register/2115934445232/WN_yefTlt_vRxeeATTkcmt_Qg

One Powerful Quote: 
7:13: “Imagine the ability to collect that data as a health coach and then to really be able to prescribe or to suggest what sort of activity a person should do…Fitness is not a look; fitness is a lifestyle. I believe that the technology is going to allow people to live that lifestyle with a health coach, a personal trainer being a part of that.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:01: Bryan asks Ted his thoughts on the future role of fitness instructors and professional trainers.

6:00: Bryan and Ted discuss the vision that technology will become a mainstream tool for health coaching.

8:11: Ted shares data on what trainers have thought about technology historically and what he thinks will be the “Spotify Model” of personal training.

9:43: Bryan and Ted openly talk about the market opportunity to provide health coaching as a motivator for health and wealth preservation.

11:57: Bryan and Ted continue their conversation on added increasing financial incentive to avoid the burdening cost of traditional health care treatment services. Ted notes the potential for club operators to embrace the whole experience outside a physical location.

14:32: Ted emphasizes the importance of sleep and encourages personal trainers/ health coaches to become certified.

15:29: Bryan and Ted share how data has become ubiquitous for fitness centers and professionals. Ted highlights that sioled data will become transparent for interpretation and used for real time support.

18:05: Bryan wraps up the show and asks Ted to share his final counsel. Ted advises personal trainers/health coaches to learn the business side of fitness and adopt technology that best suits their needs.

If you are interested in attending Ted’s summit which will include advice on personal branding, creating a business plan, and how to use technology, go to: www.tedv.link/climb

Bullet List of Resources:
https://www.linkedin.com/in/tedvickey/

https://www.tedvickey.com/

Guest Contact Information:
https://www.tedvickey.com/

https://www.linkedin.com/in/tedvickey/

https://twitter.com/tedvickey

https://www.facebook.com/tedvickey

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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