This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Jeff Dilts to the show. Jeff is the VP of Global Marketing & Product Innovation at Core Health & Fitness. With a highly respect background in product development, Jeff joins Bryan to share his insights on the trends in commercial fitness equipment.
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One Powerful Quote:
32:01: “From an operator’s standpoint, you have to constantly being listening.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:10: Jeff shares his insights on the commercial fitness space.
6:18: Bryan and Jeff talk about technology integration with indoor cycling.
11:43: Jeff further articulates on technology integration with other cardio equipment.
15:13: Bryan and Jeff recognize the history of StairMaster and what’s trending in cardio equipment.
20:07: Jeff explains the rise in strength training.
27:22: Jeff gives his views on omnichannel content as a component of the member’s journey.
31:59: Jeff impart his pearls of wisdom to the listeners regarding operations and staying at the forefront of the future.
Bullet List of Resources:
Guest Contact Information:
https://www.linkedin.com/in/jeffdilts1/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/