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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. Each week, we bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises succeed in a new era. Hosted by wellness influencer and founder of Wellness Force, Josh Trent.
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May 23, 2017

For episode 29, we're talking about medical fitness and its impact on our industry. This is an advanced model of personal training that is yielding an massive opportunity that fitness clubs will be able to capitalize on, and get people more healthy than ever before through referral networks for physicians.

We're learning from the CEO of Rejuv Medical, JR Burgess, about how the entrepreneurial minded fitness facility or studio, that can understand how to partner with doctors, will thrive in this new medical and fitness landscape. 

Listen as we explore both the advantages and challenges of trainers becoming medical fitness specialists, and what the next couple of years will mean to our space with the passage of a 2018 Diabetes Prevention Program that will partner with insurance companies to subsidize preventative wellness services through medically supervised fitness and wellness programs.

Whether you're a club owner operator or fitness professional working in a small medium or large facility, this episode will deliver the practical and actionable resources and inspiration to begin thinking outside the box and serving more customers towards better health through technology and specialized training.

Be sure to listen until the end of the show to hear from JR in our "Fit Six Round" about the action steps that leaders in the fitness industry are now taking, as well as what's coming next for the growth of medical fitness.

J.R. Burgess is the CEO of Rejuv Medical and MedFit. 7 years ago, he partnered with Dr. Joel Baumgartner (bam-greener) MD with the purpose to change the direction of the current healthcare crisis. Together they developed a successful medical practice that utilizes medical fitness as medicine to restore health and vitality to their patients.

J.R. Burgess joined the Rejuv Medical Team in September of 2009 to assist with the development of the Weight Loss and Performance Center. Born and raised in Keewatin, Minnesota, J.R. started his career in the medical fitness industry after his successful career as an athlete led him to a passion for personal training. I help get people started on their journey of a healthier lifestyle.

Listen To Episode 029 As JR Uncovers

  • What is Medical fitness
  • How does medical fitness address our currently broken sick care system
  • Exercise as medicine and the future of healthcare: How does this relate to the future of sustainable business models in gyms
  • Why almost all disease is a lifestyle problem: What role wellness and fitness technology can play in supporting healthy lifestyles
  • Exploring the PHIT Act: What would the PHIT Act passage mean for Rejuv and Medical Fitness
  • Understanding the Medical Fitness Network and the impact on the fitness industry 
  • Bridging the gap between medical and fitness: what roadblocks and opportunities exist in the fitness industry when we look at combining patient or client data with actionable coaching
  • MedFit and its core mission: Expanding the field of medical fitness and regenerative medicine
  • What holds fitness professionals and club operators back from being early adopters and succeeding in change management
  • Understanding the CFAN model: Cell Health, Functionality, Articulation, Neuro-kinetic Training 

Top 3 Takeaways From The Show

  • JR believes that the best is yet to come when we look at how medical fitness will create new income streams and greater health applications. With healthcare costs going up, the only answer is fitness and exercise. Industry professionals must begin to take a serious look at learning how medical fitness will yield better opportunities for revenues in clubs and service to customers.
  • JR believes that changes in healthcare policy from a governmental level do not have to negatively impact specialized trainers or medical fitness. Because at the end of the day, it's having the right mindset around using wearable devices and the integration of tracking through club software that aggregates fitness and health data, to be combined with electronic health records, that will really provide the right solutions to a rising obesity and health epidemic.
  • The major opportunities to fix our broken sick care system are looming on the horizon. With an open mind and a tech-focused approach, using smart data along with integrating medicine and fitness, we now can provide a new era of impact that our industry space will create for humanity.

Power Quotes From JR

"We must create the standards for trainers to begin integrating their services into medical facilities. What does a medical fitness specialist or certification really entail? What are the qualifications they need to work with people that have chronic disease? In personal training, there is no standard across the board, and anybody can get a weekend certification. There is no governance, so when were dealing with having to really be the best and try to take care of people with progressive injuries, there must be a training or certification the trainers will have to go through."  - JR Burgess on the Fitness + Technology Podcast

"MEDFIT's goal and aim is to help doctors and preventative lifestyle medicine to reverse chronic disease and degeneration while building their bottom line. Most doctors don't know how to make this business model work, and a lot of the hospitals don't know how to do what we've created. Our model is profitable, and grows our clinic while having amazing community impact." JR Burgess on the Fitness + Technology Podcast

Resources Mentioned From JR

Thanks To Our Outstanding Sponsors

AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. 

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com
  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today
  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
 
May 16, 2017

For part two of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio.

A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question:

How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership?

If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world. 

Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development. 

A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike.

Listen To Episode 028 As Bobby Uncovers

  • Why "business as usual' won’t cut it in the new digital world
  • Why you can't be a people person in today’s world without technology
  • Uncovering the deeper meaning for culture: What do you want to contribute, what problem do you want to solve?
  • Creating culture: What Bobby means by "Distinction or Extinction"
  • Why you can't afford not to embrace technology
  • Mark Smith: "If we can change the culture, we can change everything." 
  • How did IBM change company culture and how does that relate to the fitness industry? 
  • How do mid-tier clubs thrive in the new digital world?
  • Knowing what to do is the the answer: 20% is knowing what to do, 80% is communicating with yourself is taking action on what you know 
  • Practical tips that make fitness leaders and Fit Pros perform better on the fitness floor and in teams
  • Emerging trends: community based wearable technology 
  • Why "micro-missions" are essential to galvanizing company culture
  • What opportunities and roadblocks does Bobby see in our industry around the intersection of technology and fitness in the next 2 years
  • Bobby on Leadership: "You have to be able to imagine a future that would not exist otherwise."

Top 3 Takeaways From The Show

  • Bobby believes that the technologies to create a robust company culture and generate real conversations with new members are already out there. It's now up to the clubs and staff to adopt it and bake it into the way they operate. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from the club, where for every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery in a real conversation. This is where we can use technology to truly help them identify what they really want.
  • When creating a thriving company culture in the digital and brick and mortar worlds, Bobby believes you can't afford not to engage in technology. Accept that sometimes you will create social media messages that will hit, and other times they won't. It is important to not take it personal. Don't get emotional because it's not about you, it's about what you want to contribute for other people.
  • For technology and people to work in harmony, we must have cultural transformation, not just execution.  Real culture is a galvanized when a group of people share set of beliefs and rules that create ensuing behavior patterns. 20% is knowing what to do, 80% is communicating with yourself in a way that gets you to take action on what it is that you know. That's why wellness and behavioral practices, rather than nonspecific isolated modalities, are now becoming a mega-trend.

Power Quotes From Bobby

"As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want."  - Bobby Cappuccio on the Fitness + Technology Podcast

"Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast

Resources Mentioned From Bobby

Thanks To Our Outstanding Sponsors

AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. 

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com
  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today
  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
May 16, 2017

For part one of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio.

A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question:

How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership?

If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world. 

**Be sure to listen to episode 028 right after this show to hear our Fit Six round where Bobby shares his perspective on what our space needs most right now and how to make the most out of new opportunities created by technology and neuroscience. 

Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development. 

A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike.

Listen To Episode 027 As Bobby Uncovers

  • Why "business as usual' won’t cut it in the new digital world
  • Why you can't be a people person in today’s world without technology
  • Uncovering the deeper meaning for culture: What do you want to contribute, what problem do you want to solve?
  • Creating culture: What Bobby means by "Distinction or Extinction"
  • Why you can't afford not to embrace technology
  • Mark Smith: "If we can change the culture, we can change everything." 
  • How did IBM change company culture and how does that relate to the fitness industry? 
  • How do mid-tier clubs thrive in the new digital world?
  • Knowing what to do is the the answer: 20% is knowing what to do, 80% is communicating with yourself is taking action on what you know 
  • Practical tips that make fitness leaders and Fit Pros perform better on the fitness floor and in teams
  • Emerging trends: community based wearable technology 
  • Why "micro-missions" are essential to galvanizing company culture
  • What opportunities and roadblocks does Bobby see in our industry around the intersection of technology and fitness in the next 2 years
  • Bobby on Leadership: "You have to be able to imagine a future that would not exist otherwise."

Top 3 Takeaways From The Show

  • Bobby believes that the technologies to create a robust company culture and generate real conversations with new members are already out there. It's now up to the clubs and staff to adopt it and bake it into the way they operate. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from the club, where for every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery in a real conversation. This is where we can use technology to truly help them identify what they really want.
  • When creating a thriving company culture in the digital and brick and mortar worlds, Bobby believes you can't afford not to engage in technology. Accept that sometimes you will create social media messages that will hit, and other times they won't. It is important to not take it personal. Don't get emotional because it's not about you, it's about what you want to contribute for other people.
  • For technology and people to work in harmony, we must have cultural transformation, not just execution.  Real culture is a galvanized when a group of people share set of beliefs and rules that create ensuing behavior patterns. 20% is knowing what to do, 80% is communicating with yourself in a way that gets you to take action on what it is that you know. That's why wellness and behavioral practices, rather than nonspecific isolated modalities, are now becoming a mega-trend.

Power Quotes From Bobby

"As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want."  - Bobby Cappuccio on the Fitness + Technology Podcast

"Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast

Resources Mentioned From Bobby

May 9, 2017

Marty Regan is Vice President of Sales for Club OS, the leading sales and retention tool in the fitness industry. He has been in the fitness industry for nearly 10 years, working with clients to bring them best in class software solutions to best serve their business. Prior to fitness Marty's diverse past included Stand Up Comedy and even a stint as a tow truck driver. 

Club OS is an all-in-one health club platform. It's built to be fully customizable and allows all types of business models to be configured within. We leverage the best partners in the health club industry to create a seamless workflow between your billing system, and the Club OS sales CRM and PT management system. The software provides real time reporting and analysis for our customers so they can make informed decisions. We also automate many business processes that are typically done manually, allowing our customers to focus on running their business.

In this episode, we're exploring the nuances of technology and member attrition, what club owners and operators can do to let go of outdated systems and harness the power of detailed and actionable strategies for keeping more members happy, and what makes them tell their friends about your club. 

Marty Regan, Vice President of Sales for Club OS, is taking us through what's really working when it comes to text, email, and phone correspondence that is making a difference as we ride this wave of technology adoption in our industry and how it relates to your fitness business.

Listen To Episode 026 As Marty Uncovers

  • What is Club OS and what solution does if offer for the fitness industry?
  • Understand dynamic lead nurturing: what is the commonality between what all clubs need to do
  • The relationship with the member: a core plain point for clubs nationally 
  • Understanding the granular follow up process for new lead and especially new members within 90 days
  • Integrating additional amenities through the consistent message delivered by scripting 
  • Exploring the tools for lowering attrition with a club CRM system and consistent script: Call, text, email, and why texting wins with the right compliancy 
  • With new technology, how can club owners meet the demands of fighting attrition
  • Reward Programs Vs. "Win Back Offers" and creating referral programs using your happiest members 
  • Seeing the viability of email marketing versus texting with A/B testing for efficacy with attrition
  • The golden order of operations for lowering attrition via phone, email, automated text

Top 3 Takeaways From The Show

  • Understanding the emotional and motivational factors of new club members in the first few months of the customer journey is paramount for lowering attrition. By using personalized touch-points pulled from a customized CRM, clubs have the ability to communicate effectively with gym-goers now more than ever before.
  • Win back offers are not as effective as creating a digital ecosystem that guides a club member to get the full experience of using the club. Through combining predictive analytics and smart texting, email, and phone correspondence, customer relationship management software is now more about knowing the member decisions and marketing to what inspires them. As more and more CRM systems rise in our industry, what separates the great clubs from the good will be integrating staff, technology, and effective brand promise scripting into all communications.
  • For small boutique studios, it's always been easier to know the member-base intimately when compared to big box gyms. However, with the use of comprehensive tracking via digital solutions, those granular details about each and every member are now becoming more commonplace. As members want more unique experiences in clubs, technology is delivering a way to have real conversations when they matter most.

Power Quotes From Marty

"The more ingrained you can get that member into your club, the much more likely they are to stay. You can also use win-back offers, but those are fairly difficult to do once that person has decided to leave. What we're focused on this year from a retention standpoint is predictive behaviors. We're now understanding when to reach out from key behavioral data found in the club's CRM."  - Marty Regan on the Fitness + Technology Podcast

"Those that go to the gym are inherently competitive. Members earning points and seeing where they stack up against other members while in the club or studio really drives retention. We see this a lot with the combination of fitness trackers and broadcasting fitness data on the walls during classes." - Marty Regan on the Fitness + Technology Podcast

Resources Mentioned From Marty

Thanks To Our Outstanding Sponsors

AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. 

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com
  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today
  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
May 2, 2017

What can location and activity tracking do to improve the lives of millions of health club members and deliver to the bottom line of fitness facilities in our industry? Today on the podcast, were diving into depth on this topic, and how new technology can truly meet the increasing demands of our members at their deepest needs.

When we look at location and member activity, a deeper question arises: Just exactly what technology can deliver value to the club and the member without being cumbersome or too expensive?

That question is answered today and so much more, by our guest Jamie Cole of FitConnect. For episode 025, we're learning from Jamie about how we can provide more value for the gym member without asking them to make any extra steps outside of what they're already doing while inside the health club.

If you've been looking for more clarity around what it looks like to use outside club fitness app data combined with in-club location tracking of the members activity to help deliver contextualized and personal health recommendations, you're going to enjoy this episode, as we talk about real the answers to these questions and how new technologies can give you better decision making capabilities for your fitness business.

FitConnect has helped 72 gyms and have sealed a partnership with Life Fitness UK to help their customers. FitConnect connects members, their health data and the gym. 

Through one platform, the gym can access the fitness data of their members from all the top apps & devices. Jamie has recently joined FIT-C to connect with operators in the industry who are ‘digital-ready’. Jamie loves sharing his experience from other industries on how to solve problems with digital and making the lives of exercisers better. 

Listen To Episode 025 As Jamie Uncovers

  • What is FitConnect? FitConnect automatically collects member app data & creates powerful reports to retain members, make sales & build brand loyalty.
  • What is the gap that FitConnect is filling in our industry?
  • What is the origin story of FitConnect? Learn how Jamie did a "PREZI" for the head of LifeFitness UK, and how this relationship lead his team to build a number of solutions for health data
  • How does FitConnect tie in other data sources? Integration with Cisco for geotagging and more importantly when connected to WiFI in the gym, the use of the Meraki system allows 100% member location and behavioral patterns while inside the club.
  • Meraki: Can you explain the Meraki system to our audience? This is very cutting edge.
  • Trends: What is the importance of member location trends in the gym, what does that mean to the club owner’s bottom line?
  • Taking an honest look at the member journey: How do you work with clubs to integrate technology that establishes a solid and robust member journey?
  • Meaningful Data: We’re swimming in data, what would you say are the handful of data points about the customer that matter most to a club?
  • Using data with machine leaning: How do you use machine learning to blend automation with personalization when messaging health club members?
  • 360 degree view: What is the advantage of a technology focused health club of combining data sets of member activity inside and outside the club?
  • Why do people can cancel their membership? Setting massively high goals, vs. realistic goals
  • Attrition: How does FitConnect address member attrition?
  • Deeper Insights on attrition: Can you tell us about your work with Paul Bedford, retention and attrition management specialist and how that has shaped your platform?
  • The deeper question of technology and member service: How can we create an experience that requires the member to do nothing yet add more value to what they already have?

Top 3 Takeaways From The Show

  • How can we provide more value for the gym member without asking them to make any extra steps outside of what they're already doing while inside the health club? One of the biggest answers to this powerful question is by combining fitness app data sets with in club location data while the member is in the club. Using iBeacon and strategic location technology, clubs now have the ability to send members truly personalized and contextualized advice on how they can improve while supporting them towards their wellness goals via a mobile device.
  • When we're looking at meeting the member's deepest needs (which are changing faster than ever) savvy operators, owners, and trainers must take the honest inventory of if they've actually considered what their members really want. At the end of the day, the ultimate question is "is the member journey you're creating right now truly going to help them to achieve their goals?" Jamie believes that success for gyms is found through creating a digital strategy that will aid staff and members to get the most out of their relationship.
  • Jamie believes that with location and activity data lead health programs, we can begin to really address some of the major health issues in our world. There is a emerging space (when it comes to increasing revenues in the gym) that is crying out for someone to lead it. With new technologies, gyms are now positioned to be just the right thing to lead the charge when it comes to improving global health by working with key referral programs from doctors.

Power Quotes From Jamie

"There's a number of jobs the gym must do to be successful including get more sales, retain more members, and create secondary sales channels. When you focus on those tasks first, then you can understand how you can better use whatever software you currently have, or what new software you may need to acquire."  - Jamie Cole on the Fitness + Technology Podcast

"A lot of clubs are now becoming interested in a 360° view of what the members are doing in and outside of the four walls. When we look at the advantage of a running a technology focused health club who wants to combine both the inside and outside data sets of customers, it is now more essential than ever before. If you look at other industries, it's already been done for years. What we're looking at is a case of people needing to catch up now, because if they don't, they're going to be rapidly beaten by their competitors ." - Jamie Cole on the Fitness + Technology Podcast

Resources Mentioned From Jamie

Thanks To Our Outstanding Sponsors

  • AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. 
Apr 25, 2017

With the creation of UA Record and the major acquisitions of Endomondo, My Fitness Pal, and Map My Fitness, the most connected fitness community on the planet with over 200 million active users actually started out in the garment industry and not in technology. But what does the hundreds of millions of dollars being spent every year by large organizations around gathering the fitness data from end users really mean to the health clubs and fitness facilities across our space?

"Data is the new oil," as the CEO of Under Armour, Kevin Plank, mentioned at this year's CES conference, and the truth behind that quote stems from the rising tide of new opportunities in both monetization and customer service that are now powerfully being delivered through digital service models that the fitness industry is starting to wake up to.

Today on the podcast, we're learning from Dan McDonogh, the Senior Manager of Performance Training for Under Armour about the swell of data that is shifting the way some of the largest brands are reaching customers, how it's being tracked, and what this means to the coaches, trainers, and operators in our industry.

If you've been curious to understand both the end-user commitment cycles and how major companies are using technology integrated into smart garments and in future digital coaching models, this episode is sure to give you the insights and the peek behind the curtain to the mindset and strategies of the largest connected fitness ecosystem on the planet so that you can start applying and researching what options make sense for your fitness business.

With over a decade in the fitness industry working with some of the most revered brands in our space, Dan brings a unique set of skills to both digital and OTG projects that stem from not only his degree in Recreation Sports Management at Mount Royal College, but also from being an actor in his youth. 

After graduating from Mount Royal University, Dan pursued his passion for fitness and cycling becoming an avid educator instructor and trainer specializing in fitness for youth and adults. Dan was selected as the 2012 IDEA Fitness Instructor of the year and he also spearheaded the rooster racing team, a global not for profit organization promoting Charity Through Fitness.

Listen To Episode 024 As Dan Uncovers

  • Why Dan believes that technology doesn't replace fitness pros and used properly will amplify
  • How Dan's acting and presentation skills helped him transition from TRX to UA
  • The role of human connection and how that relates to technology 
  • Why Dan believes we must "learn before you teach not teach before you learn"
  • Key advice to not take anything for face value, and to ask questions and dig deeper 
  • Understanding the four key segments of digital technology users in regards to fitness applications
  • The 4 segments of consumer needs: feel better, look better, perform better, and win
  • Dan's vantage point on using connected fitness in combination with a FTF connection 
  • How connected fitness apps are being used for lifestyle changes in over 200 million users 
  • Why the end user must commit to giving a connected fitness application at least two weeks of consistent baseline data to establish further actionable steps towards healthy living
  • Why all of the major companies in the apparel and sports equipment sectors are moving to technology integrated into smart garments 
  • The use of apps and technology out there that can help a trainer assess someone's movement
  • Dan's takeaways for club operators and trainers for using connected fitness in 2017 and beyond 

Top 3 Takeaways From The Show

  • Dan believes that bridging the gap between collected fitness data and truly helping fitness professionals understand how to learn new systems and understand how to successfully use a digital product, there must a strong focus on education, both online and in person through live events. In order for new digital systems to grow roots and take hold, there will always need to be live versions of training for fitness pros in our digital world. 
  • With mass data collection for the fitness industry through wearables, smart garments, smart shoes and any other tech that will touch the bodies and the lives of our customers in the future, we must first understand from an operator and coaching standpoint, the habits and the authentic behaviors of the end user. If we choose to use technology, combined with movement assessments and tracking the customer's activity, incredible results can follow.
  • Connected fitness program success takes commitment from both the end user, the facility, and coach. Dan suggests using a two week period of continuous tracking upfront for a quality baseline around the lifestyle of the customer. This is where all change begins. Whether using a wearable, heart rate monitor, or simply a mobile device, technology must be baked in to both new member integrations as well as the ecosystem of the club and training approach. Successful fitness professionals of today and the future must apply the rule of consistency, both in person, in sessions, and outside the 4 walls of the club in order to produce tangible and long term results.

Power Quotes From Dan

"The message that I relay to anyone within the industry is to learn before you teach not teach before you learn. So before you go out and start speaking about something, you really need to know the in's and out's of everything you're going to be speaking on. Before you make product, nutrition, or technology advice to clients, you must first understand how it works. At the end of the day, that credibility will always come back to you."  - Dan McDonogh on the Fitness + Technology Podcast

"When we're trying to give insights to over 200 million users across our UA platforms, there's no way we can be both intimate and diagnostic with every single one of those people, however, there are fundamental things we can do to filter information that pertains to the each end user's unique goals." - Dan Dan McDonogh on the Fitness + Technology Podcast

Resources Mentioned From Dan

Support This Podcast

Thanks To Our Outstanding Sponsors

  • AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today. 

 

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com
  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today
  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com
Apr 18, 2017

Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data?

Specifically, how do we plug-in actionable coaching, marketing, and touch points to millions of health club members across the globe that will actually elicit sustainable behavior change?

This is one of my favorite episodes we've had on the podcast, and I know you're going to love the insight and expertise of today's guest Jan Middelkamp from Europe Active. If you've been curious or hungry for the information that's going to impact your fitness business from a virtual or face-to-face coaching standpoint, this is going to be a powerful episode for you because were diving into the topics and coaching models that will impact both your ROI and club operations.

Jan Middelkamp is Development Director at HDD Group and the CEO of BlackBoxPublishers. With over 35 years of high level experience in the fitness industry, Jan is now working on a PhD in exercise behavior of members in fitness clubs at the Behavioral Science Institute of the Radboud University in the Netherlands.

He also is a board member of EuropeActive in Brussels and the author of over 10 books, including The state of research in the global fitness industry (2012); Member retention in fitness clubs (2013); EuropeActive retention reports (2013, 2014, and 2015); Essentials of motivation and behavior change (2015).

Listen To Episode 023 As Jan Uncovers

  • Understanding "The Essentials of Motivation and Behavior Change" which Bryan O'Rourke was a key contributor to and why Jan spearhead this book to impact behavior change integrations in our space
  • Understanding how behavior change can positively impact attrition rates in health clubs and boutiques
  • Why Jan believes we are just in the "beginning stages" of how behavior change will apply to our fitness industry
  • The landscape and the integration of behavior change models in the fitness industry in regards to clubs
  • Understanding the transtheoretical behavior change model in fitness
  • Uncovering the commonalities and pitfalls to why behavior change models do not come to completion for well-intentioned members in health clubs
  • Why behavior change does not occur in a single stage; the 5 key stages within a successful program
  • Why we need a "cocktail" of behavior change factors to really help people in a sustainable way
  • Unpacking Jan's vantage point on the 3 types of behavior change in regards to habits:
  • Big habit: Working with a trainer 2-3 times per week 
  • Medium habit: Easy to implement, walking at lunch, take the stairs, ect.
  • Light habit: Tiny habits, 10 squats, take the stairs, stand up every 30 minutes 
  • Reductionism thinking and how it does not apply to the current member in our modern industrialized society
  • How to make the health club technology a key ecosystem for the club member's fitness journey 
  • Why Jan believes that smart technology can be a window into the "missing piece" that will give our industry the insights and behaviors that are most pivotal for clients
  • What are the major disruptions when we look at the crossroads of technology and behavior change

Top 3 Takeaways From The Show

  • Jan believes that as we move forward, the health club must be the "fitness technology hub" that pulls all the lifestyle information of the member together in one place. If you look at your member only through the attendance behavior lens, you may have some information but you're missing a lot of other important items you'll need if your clients will have long-term and sustainable results.  
  • For lifelong behavior change, you have to oversee the consumer's habits in total and that's where technology is important. If technology will be used to pull the right information together, we have to include customized solutions to see what members do in other settings outside the club. In the coaching base from the fitness center via personal trainers, we must make the right informational choices based on the data at hand.
  • The current reality is that the researched and validated behavior change models are currently disconnected from the majority of health clubs in the industry. In other words, the application of identifying the specific needs, motives, and goals of the client simply aren't always there. Jan believes if we truly want to motivate someone, we have to understand their intrinsic and extrinsic motivation factors and plug those into their journey. With the demands of our current society and deleterious health factors on the rise, sustainable behavior change models are the "secret sauce" that owners and operators must pay attention to when we look at this crossroad of technology and fitness.

Power Quotes From Jan

"Technology is great for measuring the base situation and in measuring a client's current status. However, I see a huge advantage of measuring something that is out of your sight as a coach. If you're a trainer working with the client a couple times a week and you also want to positively impact their other lifestyle factors, there are now many wearable technologies to monitor them which I strongly believe in."  - Jan Middelkamp on the Fitness + Technology Podcast

"People are not only going to a gym, so if you are a health club owner or operator, we believe at Europe Active that the health club should be the hub of fitness technology. From there, you can coach people in different settings which becomes pivotal. If you only want to pull members into the club you are missing a big part of the health and fitness picture." - Jan Middelkamp on the Fitness + Technology Podcast

Resources Mentioned From Jan

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Apr 11, 2017

For the second half of our featured series "LIVE from IHRSA 2017," we're learning from two fitness technology professionals in different parts of our industry spectrum. In this doubleheader episode recorded live after the FIT-C roundtable session, we explore two important topics that make a direct impact to your fitness business.  

First up is Geoffrey Little, President of GSL Consulting, to learn about the fast growing segments in both group and boutique fitness operations; specifically the opportunities for monetization and service in the youth market and sports performance.  

Geoffrey worked at MINDBODY for 11 years, from early days through the 2015 IPO and is now a consultant to both vendors and operators in the fitness, wellness and education sectors and works with clients such as Virtuagym, who are exhibiting here at IHRSA

Prior to MINDBODY, he worked in television documentary and media, covering naGo eight sorting out 50ture, science and technology, working with Time magazine, National Geographic, IMAX, and public TV.

Listen To Episode 022 As Geoffrey Uncovers

  • What’s next for the boutique or studio business
  • What are the financial and service gaps to be found in the youth and sport performance markets
  • The history of mind-body software from the beginning and what club operators can learn from their success
  • What does the VirtuaGym technology do for the bottom line of the clubs and member experience
  • How to identify new flourishing segments of the boutique and studio space changing over the next two years
  • Why on the studio side, 20 to 30% year-over-year growth is continuing and what are the factors of how it may stall
  • Exploring the youth sports market and sports performance markets for children and adolescents, and how the spending habits of parents correlate
  • How Goeffrey used years of media experience to be a valued consultant to the fitness industry
  • What needs to be top of mind in regards to technology for club owners

Top 3 Takeaways From The Show 

  • Geoffrey reminds us that golden opportunities are still out there with many more to come when looking at the growing space of boutiques, studios, and specifically sports performance and youth market styled facilities.  
  • With the millions of parents across the country and even more globally, the opportunities that exist for new delivery models in fitness are reflected by the data from the spending habits of health minded and caring parents who are seeking both youth sports and athletic training  experiences for their children and adolescents.  
  • Beyond yoga, cycling, and group fitness classes where the parents can get a dynamic experience enhanced through technology, that same construct can and will apply to the facilities in the future that serve both families as well as individuals. 

Power Quotes From Geoffrey 

"In the FIT-C Roundtable, I shared how I've been waiting for over a decade to see this growth. I've been anticipating some of the giants to come into the business, which is going to continue to grow in both the studio and boutique, and this has now picked up the attention of Google and other big players. They are going to make the ground shake."  - Geoffrey Little on the Fitness + Technology Podcast

"The youth market is almost completely separate from the health club market, however, health clubs could benefit with younger children as members. When we look across the data, a youth market that's really booming and getting the investment money right now is sports performance."  - Geoffrey Little on the Fitness + Technology Podcast

Resources Mentioned From Geoffrey

Tune in at 16:05 to hear from our featured guest, Kalen Pino of VirtuaGym.

With the mass of technology solutions now available for clubs, what customized software solutions will really help fitness facilities maximize the use of applications and mobile in both new member integration and in providing unforgettable member experiences?  

In supporting and servicing over 4000 facilities, Kalen Pino, the US Sales Manager of VirtuaGym, unpacks the common approaches, best practices, and experience from thousands of conversations with club owners about what’s really working from a technology perspective. He also shares how to create the right ecosystem that incorporates both a real benefit for the club while taking into account the functionality that the member actually wants.  

Listen To Episode 022 As Kalen Uncovers

  • What’s the deeper impact of the IoT for clients, members and virtual fitness technology
  • How to properly listen to your members to elicit better service with the use of technology
  • Why VirtuaGym provides a truly different approach to club owners than other software solutions 
  • How to build the bridge between new technology implementation for a club owner from a mindset standpoint 
  • How to map out the customer journey and differentiate your club to establish "speciality" in your neighborhood
  • How to address technology and change management with your staff
  • The proper way to implement new technology systems into a busy health club
  • What are the common roadblocks for new technology implementation
  • Why there is "no sale without the story and no knockout without the set up" - Gary Vaynerchuck IHRSA keynote
  • What a successful new member journey would look like when sourced digitally
  • Using virtual coaching to establish greater client success rates when tied into a central hub system
  • What to consider when looking at branded solutions: use a third party or deciphering when to build your own

Top 3 Takeaways From The Show

  • Kalen believes that to find balance between what the gym wants from a business and operational standpoint and what the member really wants in function and service essentially starts with smart surveys, not immediate technology.  
  • Part of a new member orientation that most clubs are used to is walking around the member to show off the equipment and services on the fitness floor, but Kalen reminds us to also "show off the technology" and demonstrate how from the minute a member walks in the club they will notice the club's progressive use of mobile technology.
  • No matter what software solution you’re tying in to club operations, having mobile technology for customers to pay membership dues and purchasing services like personal training and childcare are just the start. What separates the  great clubs from the good are software systems that truly work with one another. As referenced from Gary Vaynerchuk’s keynote at the 2014 IHRSA we need to create a story and an experience to draw the members in build trust and then make the sale because there is no sale without the story and no knockout without the set up.  Implementing the jab-jab-jab right hook model with the use of technology is sure to benefit the club and the customer for the long-term.

Power Quotes From Kalen

"Business within the fitness space is and always has been all about the people. The secret sauce of an organization and what they've done in order to be successful must now understand what new technology can amplify where they have already done an incredible job."  - Kalen Pino on the Fitness + Technology Podcast

"It all comes down to creating the right ecosystem. Whatever it is that you choose as your technology strategy, you must make sure that it's part of who you are as an organization and part of your DNA." - Kalen Pino on the Fitness + Technology Podcast

Resources Mentioned From Kalen

 

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Apr 4, 2017

On episode 21 we're spotlighting a few exceptional conversations with some of the top influencers at the crossroads of fitness and technology, live after the FIT-C roundtable meeting during IHRSA 2017 in Los Angeles.

With the options and choices of club software systems on the rise, how do APIs and the ability for cross communication between platforms benefit the health club?

Be sure to stick around for our second half of the show with Josh Donovan from GIVE Fitness -->

In this first segment, were talking with fitness technology expert, Karl Etzel, about APIs (application program interfaces) and how they can help in both monetization and in serving the customer. For health club executives and owners, API functionality is an important topic to consider when purchasing technology systems. 

Karl Etzel is a Transformation Catalyst, Strategic Decision-Maker, and Technical Expert in fitness technology known for his entrepreneurial drive in developing vision and setting strategic direction in the face of fast-changing technology and market dynamics through effectively aligning products/channels/end-users. With a deep background in health and fitness, cloud services / PaaS, online marketing, and SMB enablement, Karl brings a strong professional expertise to the industry space around program management and product management roles. 

Karl is talking with us on the show about API's, or application program interfaces. Simply put, an application programming interface allows software systems to talk to one another. When you as a human being sit down to use a piece of software you use a user interface (UI), and when one piece of software wants to use another piece of software, they use an (API). 

Listen To Episode 021 As Karl Uncovers

  • How the open API can increase revenue for clubs through smart data sharing  
  • Why have APIs become so important in app and web service development
  • Who should know about APIs in the club and how does that relate to their fitness business
  • What are some common mistakes when planning APIs
  • The growing segments of APIs being used to create further developments of niche markets 
  • Why "Agile Development" and live beta testing are now standard practices
  • How API’s enable better business model innovation, which is one of the most powerful and sustainable competitive advantages
  • Why “owning the customer” looses in business vs. "serving the customer" 
  • Security threats and issues to watch for with APIs 
  • Using tethered CRM, POS, and ERP systems with APIs 
  • Understanding the best types of data sets that are commonly used with an API in clubs 
  • Karl's interest in the future of Cognitive Performance 

Top 3 Takeaways From The Show 

  • In the world of fitness tracking, we see many APIs, and there's now many different models emerging that will deliver even more value to the customer. The continued fracturing of the market and development of more niche models are exciting as the type of contextualized data that is being shared helps to monetize and serve customers in a progressive and powerful way.
  • As the market grows and as customers and consumers expect faster innovation that APIs will enable, one of the reasons people are resistant to opening APIs is because they don't want to "lose the customer they own" but the reality is that you don't own the customer, you serve the customer. The people who resist this idea of opening up is born out of a mentality of scarcity. What most people don't realize is how much revenue they can drive with an open API and a new mindset.
  • API’s enable better business model innovation, which is one of the most powerful and sustainable competitive advantages in all industries. APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, karl believes that you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve.

    Power Quotes From Karl

"For the club operator, the question you want to ask is, does your solution vendor have an API that makes it easier for me to integrate my system with other solutions? If you are a technology company executive, you should be thinking about how APIs plug into your business at the strategy level. APIs are not just a technical detail that you can leave to engineering." - Karl Etzel on the Fitness + Technology Podcast

"APIs make it really easy to innovate and build things quickly. The old-school engineering model of software development is gone and agile development, two week release cycles, live beta testing and rapid iteration are now the norm. For the club owner, you don't necessarily want to share your data outward, but you do want to share it among your own systems until you get to a certain scale where population data could make things interesting. The real key with API integrations is to understand your segment in entirety and have a clear picture of what problem you're trying to solve." - Karl Etzel on the Fitness + Technology Podcast

Resources Mentioned From Karl

Josh Donovan: Using Fitness Technology To Give 

In this featured segment we're talking with the Owner of GIVE Fitness in Atascadero, CA Josh Donovan about technology focused member sales and engagement approaches that are changing the way for-profit and nonprofit businesses interact in health and fitness. 

Josh is a U.S. Marine Corps veteran and 13-year fitness industry professional who years ago was looking for a way to use his experience and understanding of the fitness industry to “create a different type of fitness product” with a focus on using technology. After meeting Matt Holguin, the founder of Working to Give (WTG), a for-profit company with a singular purpose-driven business model, together, Donovan and Holguin created WTG’s Fitness Division and in 2013, launched GIVE Fitness.

With Working To Give, 50% of its profits are reinvested in the firm to sustain growth, and the other 50% is contributed to the local community. Since its opening, the GIVE Fitness club has acquired over 3,000 members and donated more than $50,000 to Atascadero-area initiatives. A member of the Fitness Industry Technology Council, Josh Donovan believes it’s important for the industry to integrate technology into the prospect and member experience to truly connect with consumers to understand them at their deepest needs and desires.

Listen To Episode 021 As Josh Uncovers

  • What Josh has learned over the past three years when it comes to understanding what technologies help club operations the absolute most.
  • Why GIVE Fitness is a "cashless environment" with no membership staff or sales team and why all sales are integrated through the website.
  • How to use technology to change the way for-profit businesses and nonprofit businesses interact
  • How to sustain nonprofit efforts combined with profitable health clubs in the fitness industry
  • Why being fluid and flexible when creating a culture in your health club is paramount
  • Why using social media in real time is a powerful tool for transparency and trust ability
  • Understanding the GIVE Fitness mission: “To exceed member expectations at every opportunity with fitness facilities that are maintained, affordable, accessible and safe.”
  • Why giving members something they truly can belong to will increase revenue and lower attrition
  • With the obesity epidemic in our country, why the GIVE Fitness ownership deemed it imperative to open up the market in order to make fitness more accessible and affordable to the community of Atascadero.
  • On a larger scale, why GIVE Fitness has established a vision to “Transform the fitness industry by becoming pillars in the communities in which we conduct business. We will do this by generously donating 50% of our profits to programs that strengthen personal character, create value in people and provide opportunities for personal growth.”

Top 3 Takeaways From The Show 

  • Josh believes that you don't use people to get things, you use the things to help people. It's important to understand what your members want and what your members need. The first step when selecting and in using any piece of technology is to have a grasp on who you're serving and why they want you to serve them. 
  • Josh and his business partner Matt are demonstrating that it is possible and profitable to have both a non-profit and for-profit business model using technology to thrive in our ever-changing fitness space. By providing an accessible fitness center for real people to come in, and driving sales through a cashless environment, this outside the box thinking has produced great results for GIVE Fitness.
  • With transparency in business for both nonprofits and for profit companies, in working together they must have a focus on communicating to staff that with all the technology devices out there, how do they use them to really help members? Because this entire process, in the end, is all about the member experience.

Power Quotes From Josh

"The heart of our business at GIVE Fitness is giving. We give 50% of our profits back to the community where we do business, so in order for that to happen we have to be a profitable fitness center first. Hitting member expectations and exceeding them becomes paramount because that has to happen before we have any funds to give. The obesity epidemic is real and it's something that I'm really passionate about. This is why I want to provide an accessible fitness center for people to better their lives, add years to their lives, and truly participate." - Josh Donovan on the Fitness + Technology Podcast

"In using new technologies, we had the unique opportunity in starting from the ground up to be intentional around creating our culture and to have it be something very specific. We all live in a world that's real time, so if I post something on Facebook about the gym and then post something about my personal life, our members don't see any differentiation around that." - Josh Donovan on the Fitness + Technology Podcast

Resources Mentioned From Josh

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

021 #IHRSA2017 LIVE: The Importance of APIs, Using Fitness Technology To Give     

Mar 28, 2017

This legislation has the potential to transform our space and help put prevention in our healthcare system, because as you learn from Bryan, with as much as were doing in the fitness and wellness worlds to reach as many people we can, the reality is that our current healthcare model is broken. 

On episode 20 we're learning from the President of FIT-C, Bryan O’Rourke, about one of the most pivotal legislations pending in Congress that has a direct impact on the success and longevity of your fitness business. We're talking about the PHIT Act.

What we have now isn’t healthcare, it's sick care.

Make sure to take action after listening to the show by clicking on this link and view the resources below where you can have your voice heard by writing your member of Congress to ensure that activity expenses are covered under pretax medical accounts. 

We'll also hear from Bryan about his recent webinar with Club Industry:  

"The Five Simple Ways To Use Technology To Increase Revenue" and why he believes that consumers have quickly shifted into becoming more digitally attuned now than ever before, and how smart club owners and operators that focus on omnipresence and various technologies can reach current and future members at their deepest needs. 

Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at industry and corporate conferences on four continents.

He is widely published and quoted in periodicals such as Inc. Magazine, the Wall Street Journal and the New York Times, and was recently recognized as one of the top 17 most influential entrepreneurs on Twitter. IHRSA named him one of 13 to watch in 2013. Bryan has recently contributed to a newly released book with other European thought leaders titled "Essentials of Motivation and Behavior Change."
 

Listen To Episode 020 As Bryan Uncovers

  • The Personal Health Initiative Today Act: What the passage of the #PHITAct will mean for the fitness industry
  • How this legislation incentives people to spend money on exercise and self care by making those expenses tax deductible
  • When the legislation has been re-introduced and what we need to push it through congress
  • Bryan's view on the major discussions in the USA about healthcare reform
  • Why 3/4 of chronic illness comes about though lifestyle choices
  • How you can make your voice heard by asking your congressional representative to pass #PHITAct
  • How industry leaders like Meredith Poppler are championing this incredible legislation  
  • How this legislation will cost only one-one thousandths of 1% of the annual federal budget over 10 years
  • What this means to families who need more fitness in their lives: Saving 20-30% on annual physical activity costs
  • What are simple ways to use technology to increase revenue in your fitness business 

Top 3 Takeaways From The Show 

  • Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system.
  • Currently, pre-tax medical accounts are primarily used for reimbursement of medical expenses once you become sick. With the #PHITAct, this will allow taxpayers to place up to $2,000 a year in existing pre-tax medical accounts for reimbursement of physical activity expenses. Lower costs will promote active lifestyles and improve the health of Americans. The #PHITAct will put prevention in our healthcare system. 
  • Bryan believes there are four key drivers that are impacting reinventions in our industry: changing consumers, advancing technologies, new economics, and globalism. The bottom line is moving more transactions for the health club online to make it both easy for more people to join clubs, and provide a seamless experience for marketing, selling, and servicing members in a truly personalized way, based on who they are.  

Power Quote From Bryan

"As the technology goes to the trough of disillusionment and climbs the slope of enlightenment, we will see the market rush to adopt. All business models need to look at a strategic view of what they can do for the near-term around existing business models, and how they can apply technology in a way that can really help with their midterm and long-term strategies." - Bryan O'Rourke on the Fitness + Technology Podcast

"Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system." - Bryan O'Rourke on the Fitness + Technology Podcast

Resources Mentioned From Bryan

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Mar 21, 2017

Brian Hayden is the Cofounder and CEO at fitness technology startup, ShapeLog. ShapeLog is your new personal trainer - their patented data collection platform helps gyms and trainers make more money by delivering better client experiences. Brian previously founded and ran the education technology company, HeatSpring. He also teaches B2B sales at the University of Michigan's Center for Entrepreneurship.

For episode 19 were growing stronger, and tracking while we do it. Discover how ShapeLog relates to your fitness business in the age of exponential technologies that are now affecting the new member orientation experience and strength tracking alike.  Brian delivers a fresh perspective as a new business in our space, as well as the challenges and incredible opportunities that can exist when companies drop the walls and start sharing data and ideas for collaboration. 

If you are a club owner, operator or trainer interested in the next generation of strength tracking, or have been curious about how to use seamless technology to create a captivating first 30 days for a new club member, this is the show for you.

Brian is sharing with us how forming a team of specialists from the Internet of things combined with an ethos to help transform the health of millions of lives through machine learning and artificial intelligence is now paving the way for what strength training will be in our industry.  

As we cycle down from IHRSA 2017 this month, a lot of club leaders are filled with new information. From this show, you’ll gain a few key tactical steps to take inspired action from. 

Listen To Episode 019 As Brian Uncovers

  • Why the IoT solution for strength tracking is changing our fitness space
  • How approaching group strength training is inevitably different than normal group classes 
  • Understanding "The Death of The Leaderboard" 
  • Why strength tracking is more "vulnerable" data for clients and new members 
  • How machine learning and AI use data points collected from stand alone equipment sensors
  • Why Brian chooses to teach B2B at the university to maintain his vantage point in our space 
  • What smart club owners, operators, and trainers can do with the IoT sensors like ShapeLog 
  • What the future of strength training, combined with wearables and IoT sensors like ShapeLog, will do to help maximize trainer time and reduce attrition in clubs. 
  • How to radically upgrade the new member experience using tailored programming with the IoT

Top 3 Takeaways From The Show 

  • The way our industry strength trains and how we track it is changing. Personalized workout plans, automated tracking, accountability and motivation are all things that great trainers and coaches already do, but with these retrofitted sensors that use the IoT to automatically track strength training workouts, the trainers and coaches of today and in the future will have technology on their side.
  • Strength training is the second most popular form of exercise with health benefits that surpass many other modalities. With the Internet of things and sensors like ShapeLog guiding new members into a dynamic and engaged initial 30 day experience will help club a operators  bottom line. Not only reducing attrition, but through increasing the likelihood of member's results - which is why they came into the club in the first place.

  • The personal training model in our space does not scale, and that’s a problem for trainers, clients, and fitness clubs. However, group training that’s data-driven is a perfect marriage with personal training when contextualizing the data and making complicated numbers easy for everyone to wrap their heads around and take inspired action from. This must be one of the missions for the greatest coaches and clubs in our space. Most people who start working out just want to know what to do Whether you’re data-driven or you just want the right direction based on the data your body is creating,  the Internet of things is showing us with companies like ShapeLog that we can provide a trusted On-Ramp solutions that will benefit the user and member for the long-term.

Power Quotes From Brian

"Strength training is the second most popular form of exercise - right behind walking. Strong is beautiful, measurable, and the best way to stay healthy at every stage of life. Understanding a few key metrics about yourself has the potential to change your life forever." -  Brian Hayden on the Fitness + Technology Podcast

"Trainers don’t ‘scale’, and that’s a problem for trainers, clients, and fitness clubs alike. People in the U.S. spend more than $10B on personal trainers in the US. every year. Those 6.5 million people will use this information to have better conversations with their trainers. Good trainers have told us that they welcome those conversations – visibility of client data is a ‘magical bridge’ that keeps clients engaged and less likely to drop out of the program." - Brian Hayden on the Fitness + Technology Podcast

Resources Mentioned From Brian

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Mar 14, 2017

Mac Gambill is the co-founder and CEO of Nudge, LLC. As the CEO, Mac wears many hats, but his primary roles consist of business development, fundraising, and sales. In his time with Nudge, the company has been recognized as finalists in programs such as RVA Companies to Watch and the Chattanooga Technology Council's Early Innovator Award. Mac was recognized by CIT as being a GAP 50 Finalist, which identified Virginia entrepreneurs most likely to build the next generation of tech companies in the state.

In Q1, 2015 Nudge launched a complementary platform for health coaches, called Nudge Coach, that leverages the Nudge technology to streamline the coaching process and help coaches better manage larger client populations. Nudge has also launched Nudge+Coach, introducing an on-demand coaching network to complement the mobile health ecosystem, allowing consumers to combine the benefits of their wearables data with a real-life health coach.

Listen To Episode 018 As Mac Uncovers

  • Why we are seeing that specific apps and devices are becoming critical tools in both client and patient healthcare management care models
  • How to take these great devices out there and tie them into client care models so that we can increase revenue and also the health outcomes of individuals
  • How Nudge Coach is supporting the disruption and transformation of the role of personal training into coaching for the fitness industry  
  • How digital health coaching and virtual health coaching models can help give trainers and club owners their time back while also serving more clients towards better health
  • Understanding the 3 core issues for using wearables in the fitness industry:
    1. Data access
    2. Data intelligence
    3. Seamless virtual coaching
  • Uncovering "collaborative care" and the convergence of fitness and health care, both in the private side of healthcare, whether it’s concierge medical groups with membership models or fitness pros collaborating with healthcare professionals
  • How wearables and virtual wellness services for healthcare and wellness providers complement the consumer UI/UX and deliver a better healthcare experience across the board
  • How to use wearables, email marketing, and virtual coaching together in lead capture strategies

Top 3 Takeaways From The Show 

  • What we can now do with digital offerings and digital models that a lot of businesses are interested in is tap into audiences that are outside driving distance from the club. With mobile health, clubs can not only extended their business reach outside the four walls, but also dramatically increase their target audience - which yields greater financial success while helping more people in their health and wellness. 
  • Mac believes that the data is showing the collaborative care model is growing, with the convergence of fitness and health care, both in the private side with concierge medical groups with membership models and also by fitness pros collaborating with healthcare professionals to create a new environment around the consumer and the client.
  • Mobile health technology in and out of the fitness industry is already changing lives and poised for growth. Mac believes that mobile health is a large piece of the puzzle, but what needs to occur to use this technology for a healthier world is the rise of the tech enabled fitness professional who uses strategic communication with their clients. The data is great, but data without contextualized feedback is just not effective. 

Power Quotes From Mac

"We are approaching the day and age where fitness pros realize it does not have to be either them or the device. I think in the past that professionals might’ve been skittish about digital health and seen it as competition, but what were seeing now is this marriage is coming together." -  Mac Gambill on the Fitness + Technology Podcast

"Collaborative care is growing and were starting to see the convergence of fitness and health care, both in the private side of healthcare with concierge medical groups with membership models and also fitness professionals collaborating with healthcare professionals to create a new environment around the consumer and the client." - Mac Gambill on the Fitness + Technology Podcast

“Being the founder of a technology company, I know we build some really great things, but at the end of the day the value is really provided by the professional. In as much as I want to say our technology is going to change lives, I know we are just a part of the puzzle. What we now know needs to occur is the tech enabled professional who uses strategic communication. Data is great, but data without contextualized feedback is just not effective. - Mac Gambill on the Fitness + Technology Podcast

Resources Mentioned From Mac

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Mar 7, 2017

Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at industry and corporate conferences on four continents.

He is widely published and quoted in periodicals such as Inc. Magazine, the Wall Street Journal and the New York Times, and was recently recognized as one of the top 17 most influential entrepreneurs on Twitter. IHRSA named him one of 13 to watch in 2013. Bryan has recently contributed to a newly released book with other European thought leaders titled "Essentials of Motivation and Behavior Change."

He is a cancer survivor and underwrites a variety of causes pertaining to cancer prevention and those impacted by the disease.

Listen To Episode 017 As Bryan Uncovers

  • Attend Bryan's speaking events at IHRSA 2017:
  • *Thursday 3/9, 11:30am PST - Technology Networking Roundtable
  • *Thursday 3/9, 3:30pm PST - Multimedia Presentation: "Poised For Expansion" How the industry will grow 300% in the next decade
  • *Friday 3/10, 7:40am PST20 Minute Presentation: Disruptive Innovation, Capitalizing on Wearables
  • With so much change in our industry space, what is the optimal mindset for club owners and operators to best capitalize with new technologies?
  • What smart club operators and owners can look forward to at the FIT-C roundtable at IHRSA
  • Why it takes a lot of discipline for club owners and operators to step outside where they are  and think strategically while keeping in mind what is possible in the near term and today
  • What Bryan believes to be the best way to plan an effective and meaningful schedule at IHRSA 
  • Why the top brands will begin to morph into a dynamic of measuring receptors of data and cognition and intelligence
  • Why 96% of the world's fortune 500 companies lost market share in 2016 and why this disruption is happening 

Top 3 Takeaways From The Show 

  • The term wearables is really just a misnomer as we move into the space of hearables, ingestables, seeables, injectables and more. Yet the value is not really about the sensor, which is just the receptor, the real value is how we use the platforms that take that data and create user experiences in new ways.
  • The reinvention of the customer is proving that the greatest business models in the fitness and health club industry over the next 10 years haven't been invented yet. 
  • One way that many businesses and industries have traditionally measured success was by the number of users, members, and revenue per transaction. Bryan believes we are now going to see that space shift increasingly to the drivers of the most successful and fastest growing brands morphing into a dynamic of measuring both the receptors of data, and cognition and intelligence.

Power Quotes From Bryan

"Everyone has a voice for how they best connect with their communities. What’s most important for all of us in the age of exponential technology is asking the right questions and understanding that we're all perpetual newbies in this world of interconnection." -  Bryan O'Rourke on the Fitness + Technology Podcast

"One way we used to measure success in our businesses and industries was around the number of users, members, and revenue per transaction. We are now going to see the space shift increasingly to the drivers of the most successful and fastest growing brands morphing into a dynamic of measuring both the receptors of data, and cognition and intelligence." - Bryan O'Rourke on the Fitness + Technology Podcast

Resources Mentioned From Bryan

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Mar 6, 2017

Lindsey Rainwater is a sought after Business Consultant & Leadership Coach, Writer, and Presenter. Lindsey helps people and organizations enjoy transformational change with an enthusiasm for leadership, conscious living, and wellness amplified by technology.  

As a consultant and coach to the professionals supporting the fitness industry, she is well known for her work in business development, strategy, digital marketing, content creation and change management. Lindsey’s entrepreneurial spirit and drive has produced a track record of consistent over-achievements throughout her career which has created her unique signature of being a conscious professional who leverages technology, to build deep, meaningful relationships while helping her colleagues do the same.

Listen To Episode 016 As Lindsey Uncovers

  • How to use simple yet effective techniques to enhance the Group X member experience
  • How gamification and wearables can create return and new members 
  • Why over 90% of recurring members are group fitness members and what savvy club operators can to do help change this statistic 
  • How making simple changes in lighting and music can dramatically change the Group X member experience 
  • Understanding how technology can support filling classes in peak and off peak times
  • How to lighten up the space of the Group X room and make it more fun for members 
  • Dialing up the live class experience: what works best for all sizes of clubs 
  • Why launch parties for Group X fitness can drive new memberships if strategically placed in a sales approach 
  • What virtual Group X means to supporting members who use the gym in twilight hours
  • Exploring the impact of what virtual reality will bring to the Group X space in the next 3-5 years 
  • What Lindsey believes is the future of group fitness technology 

Top 3 Takeaways From The Show 

  • With so many moving pieces to manage in a successful Group X program, Lindsey urges club owners to focus on the cost of losing a loyal member who participates in Group X buffed up against the cost of a new member acquisition. A loyal Group X member stays for a number of reasons, but above all else, its the connection to a community and the personal relationships that are made inside the room.
  • New advances in virtual and live streaming classes can help serve all club members at their deepest needs, and beyond the use of technology, Lindsey reminds club owners to not overlook the simple yet effective changes of class music and lighting which can prove a tremendous impact on the member experience and support retention.
  • With the pace of change and technology options rising for Group X, Lindsey believes the most important thing is to slow down and begin evaluating what’s currently working by surveying members on how you might improve. In club operations on and off the group X and fitness floor, Lindsey reminds us that there is power in the pause. 

Power Quotes From Lindsey

"With so many moving pieces to manage in a successful Group X program, I urge club owners to focus on the cost of losing a loyal member who participates in Group X buffed up against the cost of a new member acquisition. A loyal Group X member stays for a number of reasons, but above all else, its the connection to a community and the personal relationships that are made inside the room." -  Lindsey Rainwater on the Fitness + Technology Podcast

"Technology's ability to impact the Group X space happens with social media as instructors take the lead by posting pictures of classes and tagging happy members. Whether gamification was integrated inside the class or not, members can both compete and compare, which creates the base for them to return." - Lindsey Rainwater on the Fitness + Technology Podcast

Resources Mentioned From Lindsey

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Feb 27, 2017

Dave Wright is the CEO & owner of Creative Fitness Marketing, a global company with offices in the UK, Australia and North America that has served the international fitness community since 1990, specifically helping people be more and stay more physically active. 

He is also the CEO and creator of MYZONE® - a cloud based and wearable technology "Physical Activity Heart Rate Monitor & Fitness Tracker," used to monitor and increase exercise adherence.  As a health club operator with 10 health clubs, and a board director of the UK’s Fitness Industry Association, an international presenter, Dave is featured regularly in international trade magazines.

Listen To Episode 015 As Dave Uncovers

  • What is MYZONE and what problem(s) does it solve in our industry?
  • Why Dave believes consumer marketing campaigns are inundating club owners 
  • The data behind why 50% of people that start their fitness program in January quit the same year
  • How MYZONE technology guides the fitness pro (effort levels and MEP's) 
  • How MYZONE effort points (MEP's) are used in the group fitness setting
  • How Midtown Athletic Club is using the MYZONE system to attract new members not on EFT to engage in club activities
  • The recent partnership of Club Connect and MYZONE for educating fitness professionals in technology 
  • How health fitness professionals and coaches can use MYZONE and wearable technology in future settings to maximize profit and efficacy on the club floor
  • Understanding machine learning in virtual coaching for automatic messaging systems
  • The landscape of wearables: wrist worn, chest, clothing and activity reminders vs. activity trackers 
  • Incidental activity trackers and concerted activity trackers: accelerometers and phones 
  • How consumers are in pre-contemplation stages of behavior change using wearables  
  • Why heart rate recovery is the true measure of fitness for clients across the industry
  • Why the chest  strap will always be the king in heart rate monitoring because it's not a question of technology, it's a question of physiology
  • The one thing Dave believes the club owners should be looking for around wearable technology in 2017

Top 3 Takeaways From The Show 

  • As the multitudes of technology platforms and wearable devices increase, smart club owners must partition dedicated time to research their best options. What's most important in the age of AI, machine learning, and the internet of things, is that whatever technology solution a club decides to offer to their members, it must work with devices both old and new to deliver a seamless experience that meets the member at their deepest needs.
  • The intimidation factor of new technologies for group instructors and club owners of both small and big-box clubs are being alleviated by forward thinking companies like MYZONE and others in partnerships to proactively educate fitness pros on how wearable technology can enhance their relationships with clients. 
  • Dave believes that education around wearables is the glue that  will hold everything together between the consumer, the device, and the trainer being able to get the most out of these new opportunities. The successful clubs of the future will implement foundational and progressive educational programs that both empower and inspire fitness industry professionals as a whole to adopt new wearable technologies as we move forward.

Power Quotes From Dave

"The struggles that club owners have is the intimidation factor of any new form of technology. It's one thing to have someone with wearable device, but it's another to be able to analyze the data. That's both the real key and opportunity. Doing nothing is no longer a solution for operators; they don't want to be another blockbuster or Kodak while sitting back to watch." - Dave Wright on the Fitness + Technology Podcast

"What are the limitations and why is it, as an industry, that for the best part of 50 years that 50% of all the people that join clubs now in January actually leave by November, or even stop exercising for April and May? It fascinates me as a business that it costs seven times more money to get a new member to your club then to keep an existing one, yet so much of the membership campaigns in health clubs around the world are just focused on filling the top end of the bucket, rather than asking how can we stop the  flow of members out the back door." Dave Wright on the Fitness + Technology Podcast

Resources Mentioned From Dave

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Feb 21, 2017

With the swell of technology growth in or industry, what does the IOT mean for fitness in 2017? Listen to Michael Piermont and Dave Johnson from ECOFIT Networks uncover the details in this featured episode.

Michael Piermont has been starting businesses since he was 7 years old and is a consummate “connector.” Prior to starting amSTATZ, an app for personal trainers and their clients, Michael was the VP of Business Development for GoHealth, an internet marketplace for buying and selling health insurance. Since amSTATZ, Michael has co-founded FANCHEST, a subscription gift box company for sports fans. Currently, he is the CEO of ECOFIT Inc, one of Vedere Venture's portfolio companies.

As the CEO of ECOFIT, the industry leader in networking cardio fitness equipment, Michael supports a technology solution for club operators to help maximize their club floor space.

The foundation of their ECOFIT system is a specialized wireless technology enabling extreme equipment densities with cross brand compatibility. Building on this foundation, Micheal and the team have used ECOFIT technology to respond to the industry need for an enterprise level cross brand cardio management solution.

This closed system allows viewing the health of all your cardio equipment from anywhere which gives club operators deep analytics to help better manage purchasing decisions that are based on real and relevant data through one platform that works with all of your cardio brands, old and new. 

Listen To Episode 014 As Michael Uncovers

  • What does the IOT mean for the fitness industry in 2017
  • When big data is useful and when it's not for operators 
  • How Michael took his skills in data analytics from working in the NBA to the insurance industry, and then to fitness
  • Why always on connected devices are changing the digital landscape for fitness and our collective society
  • Why the IOT will never replace a personal trainer
  • What happens when trainers and club owners start using big data and the IOT for better client results on the gym floor and around al club amenities 
  • What is the benefit of geo-targeting and using real time data from the IOT for clubs
  • How some clubs in Chicago are using the IOT to run 100% automated health clubs right now
  • Saving floor space, cycling gym equipment, and adding to the bottom line using the IOT
  • How technology can be used got automate the boring tasks that big down health club staff 
  • Understanding predictive analytics: the branch of data mining concerned with the prediction of future probabilities and trends. Essentially, it is the predictor of variables that can be measured for an individual or other entity to predict future behavior. 

Resources Mentioned From Michael

Tune In @ 31:53 For Our Second Featured Guest: Dave Johnson 

 

During the last 4 years Dave Johnson have been operating in a development role at ECOFIT Networks. With a deep background in both fitness and technology, Dave brings a substantial knowledge of connected fitness to the industry both inside and outside club walls.

During his time working with ECOFIT Dave has have helped build the industry's open network wireless platform and has come to understand this space and the requirements of delivering a successful networked strategy.

Before ECOFIT, Dave was a representative for many leading equipment manufacturers developing strong commercial sales channels to military and government organizations across Canada. His time in the fitness industry has created very close senior-level relationships with major equipment manufacturers and fitness facilities alike.

Dave is also the owner and operator of West Coast Recreation, which provides amateur and professional sporting events to thousands of fitness enthusiasts in the Pacific Northwest since 1994. 

Listen To Episode 014 As Dave Uncovers

  • What does cardio and fitness equipment intelligence mean for operators?
  • How is ECOFIT helping club owners run a more profitable business by tracking commercial fitness equipment usage
  • How sensor technology connected to a gateway can reach up to 600 feet even for busy big box clubs
  • Why In order to help you identify which metrics to measure, we’ve highlighted the top 5 metrics that are most important in analyzing your gym’s success and profitability.
  • How to use cardio and fitness equipment technology to maximize profit of your health club floor space
  • Understanding how to use smart cardio tracking in a closed system to increase member satisfaction and retention
  • Why the profitability of your health club will be made or lost in the details of you club operations
  • How test pilots of ECOFIT with @4 Hour Fitness, Crunch, and other top brands are using smart cardio and fitness equipment intelligence in 2017
  • Dave's ethos for the co-founding ECOFIT after years of work in recreation and fitness and more 

Resources Mentioned From Dave

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Feb 14, 2017

For episode 13 we’re coming to the end of our featured series, LIVE from #CES2017 at the #FitTechCES summit bringing the top speakers and brands from Las Vegas right to your audio player. 

From heart rate to gamification, nutrition tracking and beyond, this episode is highlighting the cutting edge of innovation and product development for fitness in the new year. 

Our first guest is Michael Herlihy, the Regional Account Manager at Polar Electro. A lot of athletes and coaches around the world know Polar for the heart rate sensors that made it famous since 1977, but over the past few years, we’ve seen some incredible products for lifestyle and health and wellness come out from Polar.

On this podcast we're learning from one of the most famous companies in our industry about advanced training with wearable technology. With a recent partnership teaming up with Les Mills to create a fitter and healthier planet, you’ll learn about the virtual and cloud-based fitness tracking systems and devices that will bring meaning and relevancy to your club’s bottom line.  

You’ll definitely want to stay tuned for our second feature guest Kevin McCoy from Lose It! 

With early success from a 2008 partnership with Apple and over a million downloads in their first year, Kevin is sharing wth us why what started out as the most successful calorie tracker application became a comprehensive and gamified health program. we’’ll a;also discover the strategy behind how losit is making mindful eating accessible to all people- inside the fitness industry and globally.

  

Listen To Episode 013 As Michael Uncovers

  • What lead to the rise of Polar's success from 1977 to 2017
  • What is Polar's ecosystem for remote and virtual coaching feature named “Polar Flow For Coach” 
  • Why Polar and Les Mills have teamed up to create a fitter and healthier planet
  • What devices are advanced training companions for professional and devoted athletes who want to reach their peak performance.
  • Why Michael believes that anyone can make a watch in 2017, but what differentiates Polar in a crowded market
  • What should trainers and club operators and owners be on the lookout for in the next 12 months from Polar for the blending of meaningful data and advanced fitness technology
  • How virtual coaching with wearables are creating new opportunities in the fitness industry 
  • With this new technology, what has Michael seen change and what are the key aspects of what hasn't
  • What programs combined with wearables will add to the bottomline for a club 

Power Quote From Michael

"To be honest, anybody can build a watch. It's hard however to develop a system that actually allows you to analyze information that's beneficial to you. It's great that you walked those 10,000 steps today but what does that mean for you physically? That is really how we separate ourselves from the competition by delivering the precise analysis that we can provide to the user." - Michael Herlihy on the Fitness + Technology Podcast

Resources Mentioned From Michael

Tune in @ 17:51 to hear from our featured guest, Kevin McCoy 

Kevin McCoy is the SVP of Business Development at Lose It! and is sharing with us how from early success in 2008 in partnership with Apple and over a million downloads in their first year, why what started out as the most successful calorie tracker application became a comprehensive and gamified health program. Kevin is also also discussing the strategy behind how Lose It! is making mindful eating accessible to all people, both inside the fitness industry and globally.

Kevin joined Lose It! in 2009 and leads all strategic partnerships for the company including corporate sponsorships, technology partners, health professionals and coaches and affiliates. Kevin works with all of Lose It's partners and potential partners to ensure the brand is the right fit for Lose It! and the members. His key focus is working with well-aligned partners where the partnership brings value to their members and helps them along their journey of living a healthier life.

From Josh Trent's discussion in 2016 with Charles Teague, CEO of Lose It! you'll learn the new changes over the past year for the award-winning application that now serves over 3 million people a month and which helped it's users lose over 45 million pounds on the platform.

Listen To Episode 013 As Kevin Uncovers

  • Why smart nutrition tracking is changing the landscape of fitness, diet, and health in the digital age
  • What coaches and clients really wanted and needed for digital health coaching and virtual coaching to be a win-win
  • Kevin's personal journey since 2009 with Lose It! and his ethos behind the company
  • What health and wellness coaches be on the lookout for in the next 12 months from LoseIt! for the blending of meaningful data and advanced fitness technology
  • What Kevin has learned as a member of the Consumer Technology Association - Health & Fitness Technology Board
  • The framework behind the new feature Snap It uses the most advanced image recognition technology to deliver the best food tracking experience in the world
  • Why Lose it! worked with data scientists to create a revolutionary tool called Snap It where the user can literally take a photo of their nutrition and it uploads to the cloud
  • Understanding how machine learning can help log nutrients in an accurate and easy way for users globally
  • Hurdles that Lose It! has overcome on the way to success in this market

Power Quote From Kevin

"We're always focused on making mindful eating accessible to people, and tracking your food we know is the best way to actually lose weight, but has difficulty. When we originally started Lose It!, we knew we could make it easier to make people figure out what healthy food they wanted to eat." - Kevin McCoy on the Fitness + Technology Podcast

Resources Mentioned From Kevin

 

 

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com 

 

Feb 7, 2017

For episode 12 we’re continuing our featured series, LIVE from CES 2017 bringing the top speakers and brands from Las Vegas right to your audio player. 

Our first guest is Dr. Steven Leboeuf from Valencell. You won’t want to miss our second featured guest, Joni Kettunen, CEO of Firstbeat, and pioneer in physiological analytics and their applications for fitness. His vision for incorporating heartbeat analytics and wearable technology has placed Firstbeat at the cutting edge of the industry.

About Dr. Steven

As co-founder and President of Valencell, Inc., Dr. LeBoeuf has developed ongoing strategic partnerships between Valencell and leaders in industry and academia. He has raised more than $10M in funding for Valencell and is the inventor/co-inventor of more than 50 granted patents, including dozens of foundational patents in the field of accurate wearable sensors. Prior to Valencell, LeBoeuf led the optoelectronic biosensor program at GE Global Research, where he managed the development and productization of biosensor systems and developed cutting-edge nanosensor technology. Before joining GE, LeBoeuf developed optoelectronic solid-state materials and devices while researching at North Carolina State University. Dr. LeBoeuf holds a Ph.D. in Electrical Engineering from N.C. State and a B.S. in Mathematics and Electrical Engineering from Louisiana Tech University. 

With fitness wearables, apps, and devices of the rise, Dr. Steven is talking with us about a flourishing segment in our industry called, “hearables.” These are connected devices worn at the ear, typically functioning as an audio earbud, biometric monitor, and can also be used as an augmented hearing device.

The hearables segment is projected to have a compound growth rate of over 170% in the next 4 years, and Dr. Steven’s insight and expertise on how this tech will impact the fitness industry will uncover the changes we’re seeing in the way fitness professionals will collect heart rate, blood pressure, perform health and fitness assessments and much more. 

Listen To Episode 012 As Dr. Steven Uncovers

  • What are hearables?
  • Growth of hearables as a segment in wearables 
  • Why there are over 330 million aftermarket headphones now in the marketplace 
  • Why track biometrics at the ear? (effective due to arterioles and blood flow)
  • The science of tracking blood pressure and other biometrics at the ear 
  • Discover how in 2006 Valencell’s technology lead to the rise of the wearables market  
  • Why one of the biggest hurdles with sensor technology is predicting the future (for investors)
  • Making sensor tech seamless? Exploring augmented hearing and voice user input 
  • The confluence of combining wearables biometrics with AI for Voice Plus 
  • Why use case validation is not done well currently, and what needs to be done for the future
  • Why everything Dr. Steven does is about making people's lives better

Top 3 Takeaways From The Show

  • The hearables segment is projected to have a compound growth rate of over 170% in the next 4 years. This technology will impact the future of how fitness professionals will collect heart rate, blood pressure, perform health and fitness assessments and much more. 
  • Hearables are poised for tremendous growth, being driven by several orthogonal market forces, however, before mass-market adoption (10 M+ users) can be realized, a few technical challenges remain.
  • The technical hurdles that stand between niche markets and mass consumer adoption are proving stable, seamless Bluetooth and wireless connectivity balanced with advanced features of size, comfort, and power management for long-term comfort and extended wear use cases.

Power Quotes From Dr. Steven

"At Valencell, we want you live your life well, with whatever wearable you like, and we'll help collect the data you generate to uniquely guide you in your lifestyle to better health." - Dr. Steven LeBoeuf on the Fitness + Technology Podcast

"We're seeing that sensor use case validation is often not done well. What companies must do now is work together to test out these cutting edge technologies to meet the demands for seamless functionality and accuracy during real life situations." - Dr. Steven LeBoeuf on the Fitness + Technology Podcast

Resources Mentioned From Dr. Steven

 

Tune In @ 20:25 For Featured Guest: Joni Kettunen, CEO - Firstbeat

Mr. Joni Kettunen, PhD, is a pioneer in physiological analytics and its applications. He is leading Firstbeat at the cutting edge of heartbeat analytics for wearables, fitness devices, wellbeing services and professional sports. As of today, Firstbeat analytics is used by hundreds of elite sports teams, thousands of corporations, and millions of consumers to improve their performance and wellbeing.

Before founding Firstbeat in 2002, Joni has done and published research in the areas of psychophysiology, behavioral medicine, autonomic nervous system function and stress quantification. Joni received his PhD from the Department of Psychology at the University of Helsinki in 1999.

His vision for incorporating heartbeat analytics and wearable technology has placed Firstbeat at the cutting edge of the industry. On this show, you’ll learn about how coaches and trainers are using Firstbeat’s technology to train clients with precision heart rate variability, otherwise known as HRV. Joni is going to share with us how GARMIN is using this technology combined with virtual coaching for athletes and everyday fitness users to support wellbeing and superior performance by tracking much deeper than just steps and sweat. 

Listen To Episode 012 As Joni Uncovers

  • What is Firstbeat?
  • How Firstbeat models HRV with 20+ phases of heart rate data for actionable use from coaches and trainers
  • How to provide actionable and individual feedback for stress or fitness training or sleep recovery
  • How to model heart rate variability and stress in real life
  • Why using HRV gives a “direct view” into the parasympathetic vagal system,  which is strongly related to the recovery systems in the body
  • HRV for coaches in person and virtually 
  • GARMIN HRV devices using training
  • Why Firstbeat has grown to 90 people on staff with 20 exercise physiologists alone
  • Understanding the GARMIN Fenix 3 
  • Understanding the Jabra Elite Sport Headphones
  • The challenges for the sensor technology
  • How HRV and 24/7 digital systems in corporate wellness systems are being used to optimize wellness

Top 3 Takeaways From The Show

  • Joni believes it's no longer enough to simply capture and measure data. Whatever you are doing, the wearable needs to provide accurate, consistent, and meaningful feedback that is actually useful. It is now understood by the technology sector that serves the fitness, wellness, and corporate wellness settings that collaborating together to do better is paramount.
  • Firstbeat’s accurate heart rate variability (HRV) based measurement and personal diary provide a window to a client’s well-being. This real personalization via HRV and biometric data is allowing greater coaching and lifestyle modification along the wellness journey.
  • Based on decades of research and work with professional athletes, Firstbeat has created a professional grade coaching tool that helps their clients manage stress, enhance recovery and exercise based off of data that matters.

Power Quotes From Joni

"At any given time there are 15 to 20 different processes in our body that influence our heart rate. We detect those, and out of that we can compose a model of the physiology itself. Once we know what's happening in the body, we can provide much more actionable and insightful feedback for stress, training, fitness level, or sleep recovery." - Joni Kettunen on the Fitness + Technology Podcast

"It's no longer enough to simply capture and measure data. Whatever you are doing with the wearable needs to provide accurate, consistent, and meaningful feedback that is actually useful. It is now understood by our peers that in the fitness, wellness, and corporate wellness settings we must come together to do better." - Joni Kettunen on the Fitness + Technology Podcast

Resources Mentioned From Joni

 

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com 

Jan 31, 2017

We're excited to bring you some of the most cutting edge information in fitness technology right from the 2017 CES show floor that directly relates to your fitness business. First up on today's show is Amy McDonough from Fitbit. 

Amy McDonough is the VP of Group Health at Fitbit. She works with employers, health plans and others in the corporate wellness space who are passionate about creating a culture of health within an organization or community. Amy oversees new and creative ways to bring consumer wearable technology into the corporate sphere with a goal of supporting as many individual’s as possible in their journey towards optimal health. 

Since 2008 Amy has been an integral part of Fitbit’s growth alongside the founders, and her deep insights about using these devices will give both operators and trainers a valuable perspective on how this will impact the fitness business in the new year.

Fitbit met with us LIVE at CES to discuss the new landscape of corporate and large group health programs, the data around wearables, and their ecosystems that drive social connection and much more. 

Listen To Episode 010 As Amy Uncovers

  • Exploring the benefits of wearables: increased productivity, decreased absenteeism, lower A1c levels and supporting medication free lifestyles for diabetics
  • How Fitbit is impacting both the fitness and wellness industries in 2017
  • The growth of Fitbit: how Group Health is designed to meet the rising wellness needs of companies everywhere 
  • How Target, SAP, Bank of America are incorporating Fitbit Group Health in their wellness solutions 
  • How to approach the mindset of those resistant to using technology for behavior change as part of a team strategy 
  • How wearable technology is positively impacting select Fortune 500 companies 
  • Fitbit's new interactive features including a new community section of the website and specifically a feed where inspirational moments can be shared to increase physical activity among members
  • Why Fitbit is combining large amounts of collected data create new, intuitive products, and more personalized devices to support the health consumers of today and the future
  • What opportunities exist for large fitness clubs with Fitbit Group Health  

Top 3 Takeaways From The Show

  • Amy believes there is no "one size fits all" wearable device or even approach to supporting a fitness enthusiast or club member's journey towards using increased accountability through technology. Looking deeper, it is the intrinsic and/or extrinsic motivation that is unique to all that really moves the needle.
  • The data is proving that increased accountability through wearable devices for select companies is yielding a 24% - 46% decrease in anticipated health care costs after a 3 year look back period.
  • The combination of integrating workplace group health initiatives using social, self motivation, and financial rewards programs tied to wearable technology is proving to be successful for both employees and insurance companies. 

Power Quotes From Amy

"What keeps me motivated every day is that Fitbit is in a very unique position to really look at consumers as individuals and help them on a personalized and guided journey to their health." - Amy McDonough on the Fitness + Technology Podcast

"While health can be serious business, we feel it doesn't have to be. We believe you’re more likely to reach your goals if you’re encouraged to have fun, smile, and feel empowered along the way." - Amy McDonough the Fitness + Technology Podcast

Resources Mentioned From Amy

 

Next: Tom Cortese From Peloton

We're excited to be bringing you some of the most cutting edge information in fitness technology right from the CES show floor,  that directly relates to your fitness business. Place your dial above at 22:33 to hear the feature with Tom.

Tom Cortese is the COO and co-founder of Peloton - Tom has built a career managing effective, hard-working teams. and has deep roots in product development and user interface design and recently co-founded and sold the award winning PROUST.

Listen To Episode 011 As Tom Uncovers

  • How Tom went from triathlon and working for Revolution Health group to co-found Peloton 
  • Why Peloton decided to enter the fitness space and their future plans 
  • The mindset of larger fitness organizations towards Peloton in the early years
  • How Peloton built an incredible community with unique personalities in your virtual and digital instructors
  • Fast Company's feature of Peloton’s commercial-grade bike launch that will brings the cycling experience to hotels, office buildings, universities, and recently started manufacturing bikes for gyms across the country in 2017.
  • What group exercise trainers and health clubs can expect in the next 12 months from Peloton for the blending of meaningful data and advanced fitness technology
  • Major difference between Peloton and Soul Cycle, Zwift, WEXER virtual, and the others in our space

Power Quote From Tom

"We didn't set out to reshape a piece of fitness equipment. We set out to bring you a totally different experience. To bring that engaging, fun, exciting group fitness workout to the comfort and convenience of your home." - Tom Cortese on the Fitness + Technology Podcast

Resources Mentioned From Tom

Support This Podcast 

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus AdvisorsMoon Mission Mediaand many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Jan 24, 2017

Robert Dyer is the principle at Integrus, LLC, and a global ambassador with more than 30 years of operating health clubs, consulting to and advising fitness facility owners, global suppliers, and developing organizations. Robert and his partners have advised brands around the world. His fitness career began in the early 80’s when he founded and served as CEO of the Fort Worth Fit For Life health club chain, and in 2006, he became CEO and founder of Fitmarc

Sometimes you'll hear the phrase "people person" and think of someone you know who fits this description. You know the ones: those folks who just seem magnetic to everyone around them. Robert Dyer is most certainly a people person. It's reflected in his approach to business, whether he's working with someone in the fitness industry or from an outside field. Colleagues refer to him as "the genuine article," and "committed to improving the lives and circumstances of all those around him" without hesitation. People also observe that he seems to go out of his way to get to the heart of an interaction, bringing integrity, fun, and authenticity to large presentations and small collaborations alike.

Robert's philanthropic efforts have focused on helping and coaching people who can benefit from his experience and forward-looking insights. Robert's reputation of building relationships that matter and humanizing the health and fitness industry are well known to the people he has worked with over the years.

Listen To Episode 010 As Robert Uncovers

  • Bridging the gap between "old school" traditional club operations vs. "new school" technology focused operations
  • What best practices Robert put into place to support Les Mills in managing over 800 facilities with 5,000 fitness professionals
  • Real life on the ground vs. the perception of what clubs “should be doing” online
  • Robert's featured contribution in the 2017 FIT-C Tech Trends Report
  • Team training: how new technology and customer service trainings need to be taught as technology grows on the fitness floor and in the back office 
  • The one thing that hasn’t changed in fitness: It's a "people" business
  • The club operator is busy with day to day operations, how do they create the time and inspiration to shift culture towards new technology in the club?
  • How to know who to trust for quality information in a busy digital world
  • Why Robert believes that focusing on educating staff, management, and club leaders to get 360 degree "buy in" is the most important first step of any map for technology integration and operational change 
  • What holds club operators back from using technology to create the time gaps for proactive team meetings that will foster productivity and connection.
  • Does a specific road map for change with fundamentals for integrating new technology in clubs? 
  • The mindset of club operators and fitness pros that will bring them all the success they desire
  • What separates the real, trustable relationships in the fitness industry from all the rest

Top 3 Takeaways From The Show

  • Some of the best input a club operator can ever receive from trainers and staff comes from an environment of transparency that is demonstrated from the top down. For any and all successful new technology integrations to work in a club, the enrollment conversation must happen from a place of collective feedback, not strong arm tactics. 
  • When it comes to new programs, operational policies, and technology systems to be effective and sustainable, all leadership must truly lead by their own example. Clear communication about the benefits to both staff and customers from any technology program initiatives must be demonstrated from all levels for success.
  • In a sometimes noisy digital world, Robert believes it is important to take the time to create meaningful, personal, and authentic relationships beyond just digital. Technology is growing exponentially in our space, and with that, the opportunity to create those trusted connections are now more open than ever before. 

Power Quotes From Robert 

"I don't like to ask someone to do something I'm not willing to do myself. Obviously, as we grow we can't be everywhere at the same time, but keeping this in mind makes you think about whether something is really that important." - Robert Dyer on the Fitness + Technology Podcast

"It's important to understand that it's not a competition between old and new or human vs. technology. It's seeing what the best answers are for our customers and their needs. There is no doubt in my mind that the fitness industry, either new or old school, are both going to have to adopt technology as we move forward." - Robert Dyer on the Fitness + Technology Podcast

Resources Mentioned From Robert 

Support This Podcast

Thanks To Our Outstanding Sponsors

  • Bryan O’Rourke and his family of companies including Vedere VenturesIntegerus AdvisorsMoon Mission Mediaand many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com

  • The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today

  • Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com 

Jan 17, 2017

Graham Melstrand develops opportunities and relationships that advance ACE health policy positions and fitness industry standards. He assesses legislative positions at all levels of government that align with the ACE mission, and he monitors existing and emerging legislation and regulatory policy, informing ACE of the potential impact they have on the exercise professional, the public, and other stakeholders. He creates relationships with key policymakers and collaborative organizations and serves in an advisory capacity on a number of boards and committees including: president of the board for the Coalition for the Registration of Exercise Professionals, within the Commission on Accreditation of Allied Health Education Programs and other regulatory agencies.

Melstrand holds a bachelor's degree in physical education/athletic training from California State University, Long Beach. As a competitive cyclist, he participated in the U.S. Olympic Trials (1984, 1988) and was a member of the U.S. National Team Development Program (1983 – 1990).

Listen To Episode 009 As Graham Uncovers

  • Why 72% of clients are asking for advice and feedback from activity trackers 
  • Why the exercise professional is moving into health coaching space to manage large groups
  • Group Exercise Programming: Growing diversity and opportunities in the space
  • Program offerings around the health coaching space  
  • Understanding the programmatic based delivery models for personal training vs. session-based delivery model
  • What national programs are moving health progress forward by blending the activity data and prevention programs with and without government reimbursement
  • Why programmatic based delivery service models reach more members than session based delivery models (3-5%)
  • How the perception of the public health community about the fitness professional is now changing
  • Community health: How new wearable activity technology is being used to geo-target for ROI in infrastructures for walkable communities
  • Health literacy: Do average people know if they are or are not meeting activity guidelines?
  • Correlations between physical activity and disease in affluent countries
  • Life insurance: How will this industry give discounts for activity tracked through wearables?
  • Understanding Intensive Behavioral Therapy: Received a grade B recommendation from the US preventative services task force now covered by medicare/medicaid (Behavioral physical activity nutritional intervention that targets individuals that are at risk for cardiovascular disease and have an additional risk factor - an estimated 90 million Americans would be open to receive this type of lifestyle counseling and would benefit, but only 8 million individuals have had access to it.
  • How the YMCA’s are a core portion of the delivery for the CDC’s diabetes prevention program, which was just approved for reimbursement through medicare/medicaid (to the resistance of big pharma) 
  • Graham's featured contribution in the 2017 FIT-C Tech Trends Report

Top 3 Takeaways From The Show

  • The data is showing from ACE and other Industry reports that health coaching is emerging in our space where the non-member programs are becoming a lot more common. People are moving from early adopters and into the next group of facilities that want to build on the success that their peers have had.
  • In 2017, technology and devices are not the competition for the fitness professional, they are a tool that can be leveraged to help manage a larger client base, stay in contact with clients, and to manage a group of individuals towards better health.
  • The perception of the public health community about the role of fitness professionals is now changing via the use of accreditation and new technology that taps into the potential of aggregate data that can be used to increase population health.

Power Quotes From Graham

"Technology devices are not competition for the exercise professional, they are a tool that can be leveraged to help manage a larger client base, stay in contact with clients, and to manage a group of individuals towards better health." - Graham Melstrand on the Fitness + Technology Podcast

"We believe that health coaching is rapidly emerging in the health and fitness space while the non-member programs are becoming a lot more common. People are moving from early adopters and into the next group of facilities that want to build on the success that their peers have had." - Graham Melstrand on the Fitness + Technology Podcast

Resources Mentioned From Graham

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Jan 10, 2017

For over 20 years, Ted Vickey has immersed himself in fitness technology. Starting as the Executive Director of the White House Athletic Center through his fitness consulting company, FitWell, and continuing with his latest project as a Ph.D. researcher on Social Networking and Exercise at the National University of Ireland, Galway. Ted has proven to be an early adopter and advocate in technical systems and their applicability to fitness. 

Ted believes we can take advantage of technology to not only motivate individuals across the globe to get out the door and move, but to be in closer contact with healthcare providers. 

He is an emeritus member of the Board of Directors for the American Council on Exercise and has consulted with key organizations such as the Department of Commerce, the Securities and Exchange Commission, Fruit of the Loom, TSA and more. By education he is an Exercise Scientist, by experience an Entrepreneur, and by passion a Connector. 

Listen To Episode 008 As Ted Uncovers

  • Why major wearable technology organizations are investing in and creating digital wellness programs for 2017  
  • What inspired Ted's Tedx Talk "The Wireless Future of Wellness Is Now" 
  • Identifying new roles in fitness for trainers on and off the exercise floor
  • Why the current model of personal training is broken 
  • Bridging the gap between wearables and digital coaching  
  • Identifying how health and fitness technologies can impact low income populations 
  • Why fitness consumers are now asking for training at the club with technology 
  • Understanding Data Collection Phase 1: Create the wireless fitness/wellness devices and improve data accuracy
  • Understanding Data Collection Phase 2: Analyze the fitness data from a health professional
  • Understanding Data Collection Phase 3: Implementing the data, personalizing it, and making it actionable 
  • Google AI Investments in 2016
  • The results of ACE's Fitness Technology Survey Fitness Technology Among Trainers in 2016 
  • Ted's featured contribution in the 2017 FIT-C Tech Trends Report

Top 3 Takeaways From The Show

  • Disruptive technology is happening right now in the fitness industry. With some of the largest brands in wellness technology and digital health aiming their sights on the fitness industry,  2017 will be the year for smart club owners, operators, and trainers to dedicate time and energy towards adoption.
  • This is an exciting time for all involved in the health, fitness and wellness industry.  Big changes to the industry are fast approaching, and technology is leading the disruption.  Those that understand and embrace technology will continue to see success and grow, those that don't may struggle to survive.  
  • The current healthcare model is broken. By being the bridge between doctor appointments, the certified health professional can play a critical role in the success of the overall wellness of each client.  And by using the proper disruptive health technologies as a tool, this success can be even greater.  

Power Quotes From Ted

"If you are a personal trainer and you're afraid that you're going to be replaced by a piece of technology, you should be. Because if the only thing you're doing for your client is the exact same thing that a piece of technology is doing, then you're not really a personal trainer." - Ted Vickey on the Fitness + Technology Podcast

"The iPhone 6 is one million times more powerful than the computer used to put the man on the moon. What I suggest is that we as the fitness industry, the health industry, and the healthcare industry realize this is our moonshot. This is how we can make a difference, and that is by using technology to make a difference in the lives of those that we have the opportunity and the privilege to serve." - Ted Vickey on the Fitness + Technology Podcast

Resources Mentioned From Ted

 

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Jan 3, 2017

Dr. Michael Mantell earned his Ph.D. at the University of Pennsylvania and his Masters at Hahnnemann Medical College, where he wrote his thesis on the psychological aspects of obesity. His career includes serving as the Chief Psychologist for Children’s Hospital in San Diego, and as the founding Chief Psychologist for the San Diego Police Department. He served on the faculty of UCSD’s School of Medicine, Dept. of Psychiatry, and as an Senior Executive Organizational Leadership Consultant for many top-tier companies in the US and abroad.

He is the Director of Transformational Coaching at the Premier Fitness Camp at Omni La Costa, and previously was the Senior Fitness Consultant for Behavioral Sciences at the American Council on Exercise. As a member of the Science Advisory Board of the International Council on Active Aging, Dr. Mantell is a 3x best-selling author, an international behavior science presenter and keynote speaker, and Advisor to numerous fitness-health related organizations. 

After more than 40 years of diagnosing and treating individuals and couples with mental illness, he now provides advanced transformational leadership and behavior agility coaching/mentoring for sustainable strategic outcomes in mindful, values driven and positively adaptive ways to business leaders, entrepreneurs, athletes, couples, individuals, families and organizations to reach breakthrough levels of success and significance in their professional and personal lives.

He is a regular contributor for many TV and radio programs and is a nationally sought after behavioral science coach for business leaders, athletes, individuals and families. He is listed in the greatest.com's 2013 “The 100 Most Influential People in Health and Fitness.” 

Listen To Episode 006 As Dr. Mantell Uncovers

  • How Behavior Change integrates with the fitness industry as part of Dr. Mantell's "Optimal Sphere of Wellness"
  • How technology will help fitness trainers keep their clients more complaint when combined with behavior change
  • How Dr. Mantell sees robots working along with trainers in health clubs
  • Technology's role for the fitness consumer "inner-stance vs. outer circumstance"
  • Why the data is showing a shift from the role of personal trainers evolving into health coaches and what this means to health clubs 
  • The evolution of consumers paying for a gym membership, to a medical fitness center, to the new model of optimal health centers
  • Why the fitness and health systems of the future will blend medical, health care, and fitness professionals to meet the onslaught of industrialized society.   
  • Learn about the "10 Cognitive Distortions" and how that relates to health clubs 
  • Understanding the drawbacks of "all of nothing" linear thinking
  • How new advances in artificial intelligence will support both the wellness and fitness industry
  • The role of robots in gyms, senior fitness, and active aging fitness groups
  • How robots at Harvard are diagnosing emotional disorders
  • How behavior change techniques will come from AI via planned social support 
  • Dr. Mantell's featured contribution in the 2017 FIT-C Tech Trends Report

Top 3 Takeaways From The Show

  • For sustainable and successful behavior change using wearables, connected devices, and mobile apps, it isn't the technology, it's what the individual thinks about the technology. It's the individual's inner-stance about their digital circumstance. It is the preference and the perceived value of the device to the client that will elicit sustainable change.
  • For health coaches, yesterday the gym was it. Today, it's the medical fitness center, but tomorrow, when everyone wakes up, the new model is going to be the optimal health center.
  • Robots and artificial intelligence are now capable of diagnosing emotions in clients and Dr. Mantell predicts it is only a matter of time before robotics and artificial intelligence will work their way into health clubs. This modality has already been seen in active aging groups, small health groups, and in studies at Harvard.

Power Quotes From Dr. Mantell

"For health coaches, yesterday the gym was it. Today, it's the medical fitness center, but tomorrow, when everyone wakes up, the new model is going to be the optimal health center." - Dr. Michael Mantell on the Fitness + Technology Podcast

"For sustainable and successful behavior change using wearables, connected devices, and mobile apps, it isn't the technology, it's what the individual thinks about the technology. It's the individual's inner-stance about their digital circumstance." - Dr. Michael Mantell on the Fitness + Technology Podcast

Resources Mentioned From Dr. Mantell

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