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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: March, 2023
Mar 27, 2023

This week, on the Fitness + Technology podcast, Bryan O’Rourke records his presentation live from IHRSA 2023 in San Diego. He covers why the next decade will be even more significant and where the future lies with six key themes vital to the industry.

To learn more about FIBO, please visit: https://www.fibo.com/

To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

44:34: “As we see the future, we act. As we act, so we become.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:56: Bryan opens his presentation by covering six key themes with their respective challenges.  

6:02: Bryan talks about these dynamics including demographic shifts, globalism, sustainability, cooperation, and institutional distrust. 

12:22: Bryan articulates the cycle of technology creating new solutions and problems for how people are thinking and reassessing their lives. 

17:00: Bryan explains the term “prosumer” and emerging new models for the wellness industry. 

22:32: Bryan talks about economy and dispersion of the industry as it relates to digital and personal offerings. 

28:25: Bryan talks about technology and the shift for how we want it to serve us. 

Bullet List of Resources:

https://www.slideshare.net/Bryankorourke/whats-next-ihrsa-2023-keynotepdf

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Mar 16, 2023

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton and Chris Stevenson. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Chris Stevenson is the Founder of The Empower Group, a consulting firm that supports health clubs, studios, and fitness professionals to achieve success and accomplish their goals through speaking, workshops, and customized services. Today, the three discuss AI as an emerging technology in the fitness industry space and its practical applications for the future. 

To learn more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

11:17: “Mindset, user experience, economics, and execution engines are the real four pillars of competitive capability.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:50: Bryan opens by introducing the panel and shares his thoughts on emerging AI technology. 

14:15: Ian talks about using AI to service onboarding customers.  

16:50: Chris talks about his impressions on these tools and what AI will replace.

20:16: Ian contributes his thoughts on the subject. 

24:17: Bryan and Chris highlight the importance of AI as a solution to staffing challenges. Bryan shares some comments from the audience. 

29:33: The panel provides their feedback to the audience. 

33:18: Bryan wraps up the discussion with the panel sharing their final advice. 

Bullet List of Resources:

https://www.shosabi.com/

https://stevensonempowers.com/

Guest Contact Information:

https://www.linkedin.com/in/houghtonian/

https://www.linkedin.com/in/chrisstevensonfitness/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Mar 14, 2023

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Lisa Kuecker to the show. Lisa is the Founder of Studio Grow, a client service firm that helps boutique studios in their every day operational challenges. Today, Lisa joins Bryan to share her background with Studio Grow as well as her insights and experience in the industry space. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in attending Boutique Fitness Celebration, please visit: https://www.eventbrite.com/e/boutique-fitness-celebration-tickets-557789010947

If you’re interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

32:24: “None of us know everything.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:31: Bryan opens the show by introducing Lisa and talking about their shared background. 

9:26: Bryan asks Lisa how she got involved in the space and why she did it.

14:00: Lisa talks about why she founded Studio Grow. 

17:52: Lisa shares her insights on some of the biggest challenges and key trends in the boutique studio fitness space. 

23:18: Lisa highlights the opportunities and growth in the market. 

26:35: Bryan and Lisa talk about competition between big box brands and boutiques. 

31:07: Bryan wraps up the show by asking Lisa to impart her pearls of wisdom to the listeners. 

Bullet List of Resources:

https://studiogrow.co/

https://studiogrow.co/podcast/

https://prolonfmd.com/

Guest Contact Information:

https://www.linkedin.com/in/lisa-kuecker-655965129/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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