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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: February, 2023
Feb 28, 2023

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Hugo Braam to the show. Hugo is the Founder of VirtuaGym, a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. First launched in 2008, Virtuagym has grown into an all-in-one solution for client coaching, membership management, billing, scheduling, access control and more. It’s integrated mobile fitness apps offer solutions for exercise and nutrition guidance, progress tracking, and online coaching. Today, Hugo joins Bryan in a conversation about the nexus of VirtuaGym and their thoughts on healthcare, fitness, and technology.

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in learning more about FITC’s survey report, please visit:                                                                                                                                                  https://www.slideshare.net/Bryankorourke/fitness-industry-technology-council-2023-survey-reporet

If you’re interested in learning more about FIBO 2023, please visit: https://www.fibo.com/de-de.html

One Powerful Quote:

38:37: “A life of entrepreneurship is not defined by how brilliant you are or your eye for opportunity. It’s defined by your ability to take a beating.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:27:  Bryan opens the show by asking Hugo to share his story behind starting VirtuaGym. 

6:05: Hugo shares his views on accessibility and sustainability on technology innovation.

11:20: Bryan and Hugo talk about club operators investing in their legacy technology systems. 

21:16: Bryan and Hugo articulate on gamification as the component for user experience and personalization. 

28:20: Hugo shares his views on personalization and hyper-personalization. 

33:05: Bryan and Hugo talk about practical solutions to people’s health preservation. 

36:36: Bryan wraps up the show by asking Hugo to share his pearls of wisdom to the listeners. 

Bullet List of Resources:

https://virtuagym.com/

https://fitnation.co/

Guest Contact Information:

https://www.linkedin.com/in/hugobraam/

https://twitter.com/hugobraam

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 21, 2023

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Alex Peacock to the show. Alex is the Founder of LeisureLabs, a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry. LeisureLabs works with a wide range of platforms to allow clients to focus their development on true innovation and differentiated experiences for their brand. Alex was previously CEO of Netpulse, CCO at Sweatworks, and has over two decades of experience in building and scaling companies across the fitness technology space. Today, Alex joins Bryan in an insightful and pragmatic conversation on the future of technology and how to consider different aspects of it for commercial fitness business. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF

If you're interested in learning more about The World Active Forum, please visit: https://www.europeactive.eu/news/world-active-forum

If you’re interested in attending FITC’s upcoming webinar on The Future of Fitness Content, please visit: bit.ly/FITCFutureOfContent

One Powerful Quote:

30:22: “Technology is very rarely a miracle cure. It’s usually an accelerator, and that can be a good thing or a bad thing.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:59: Bryan opens the show by asking Alex to share his background. 

7:30: Bryan and Alex talk about evolving legacy tech stacks for products and experiences. 

13:50: Bryan asks Alex about some of the hard lessons undertaking these initiatives. 

17:03: Bryan inquires with Alex about not scoping these initiatives. 

20:51: Alex articulates on no code solutions and how these help.

27:20: Alex highlights the big areas of innovation that are going to become significant. 

30:19: Bryan wraps up the show with Alex imparting his final pearls of wisdom to the listeners.

Bullet List of Resources:

https://leisurelabs.co.uk/

https://www.strategyzer.com/canvas

Guest Contact Information:

https://www.linkedin.com/in/alexpeacock/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 6, 2023

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Pieter Schuitermaker to the show. Bryan invited Pieter to be a guest on the podcast after meeting him at Virtuagym’s FitNation Event in Amsterdam. Today, Pieter joins Bryan to share his story and thoughts on the industry space as an inspiration to all who live with a disability. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

One Powerful Quote:

18:57: “Go train for yourself and not for other people.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:17: Bryan opens the show by asking Pieter how they met and his interest in the fitness space. 

11:44: Pieter talks about opening his own business. 

14:08: Bryan inquires with Pieter about the particular challenges people with disabilities have going to fitness centers. 

16:06: Pieter highlights the technology he is using in his business. 

18:30: Pieter shares his pearls of wisdom to the listeners. 

19:37: Bryan asks Pieter about education and specialized training for disabled people. 

Bullet List of Resources:

https://www.fitnesszondergrenzen.nl/

Guest Contact Information:

https://www.instagram.com/ptpietert/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 6, 2023

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mo Iqbal to the show. Mo is the Founder of Sweatworks, a creative technology agency that helps brands create health and fitness technology products to be more accessible to users. Today, Bryan interviews Mo on this subject including blockchain, metaverse, and other pragmatic tech applications. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

One Powerful Quote:

32:13: “Pick the things that are meaningful to you, and as the leader pick a direction, and go. You will gain a lot more respect from that.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:13: Bryan opens the show by asking Mo about his background.

8:17: Bryan inquires with Mo about how he thinks people’s view of technology has evolved. 

10:39: Bryan and Mo talk about why people migrate to the latest technology. 

13:44: Bryan asks Mo about his views on upgrading legacy technology applications. 

18:36: Mo gives his viewpoints on Web 3.0 and his practical advice for new technology adoption. 

25:28: Mo elaborates more on data, machine learning, and AI. 

31:47: Bryan wraps up the show with Mo sharing his final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.sweatworks.com/

Guest Contact Information:

https://www.linkedin.com/in/miqbalsweatworks/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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