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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: February, 2018
Feb 28, 2018

For episode 62 we sit down with Co-Founder of Moon Mission Media, Brandi Bergeron.

As a Social Media Practitioner, Digital Business Strategist and Marketing Enthusiast Brandi helps people, businesses and brands develop and promote elevated marketing messages to engage, delight and convert current and future clients.

There are changes in the social world and we need to think about how we adjust. Facebook threw us a curve and Brandi has a new outlook on the process.

Listen in to learn and understand what relates to today's world in the social media and marketing industry. Don't undervalue engagement.  Just because you are on social media, are you actually maximizing your time with people and conversations you want your business to be a part of? Engage, connect and listen.

Thanks Brandi for being such a wonderful thought leader, mentor and insightful guest! 

Feb 19, 2018

For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach.

Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles behind marketing. 

Marketing is not just advertising, it is everything you do.

Thank you Alan for bring such insightful thoughts to our listeners!

 

Feb 8, 2018

For episode 60 we catch up with CEO of Discover Strength, Luke Carlson. We were honored with his time at ChinaFIT and look forward to the future connections with such young talented man.

Listen in as we discuss the Chinese market and the technology implementations Luke uses at Discover Strength.

We thank Luke for his time and appreciate his insights.

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