For episode 29, we're talking about medical fitness and its impact on our industry. This is an advanced model of personal training that is yielding an massive opportunity that fitness clubs will be able to capitalize on, and get people more healthy than ever before through referral networks for physicians.
We're learning from the CEO of Rejuv Medical, JR Burgess, about how the entrepreneurial minded fitness facility or studio, that can understand how to partner with doctors, will thrive in this new medical and fitness landscape.
Listen as we explore both the advantages and challenges of trainers becoming medical fitness specialists, and what the next couple of years will mean to our space with the passage of a 2018 Diabetes Prevention Program that will partner with insurance companies to subsidize preventative wellness services through medically supervised fitness and wellness programs.
Whether you're a club owner operator or fitness professional working in a small medium or large facility, this episode will deliver the practical and actionable resources and inspiration to begin thinking outside the box and serving more customers towards better health through technology and specialized training.
Be sure to listen until the end of the show to hear from JR in our "Fit Six Round" about the action steps that leaders in the fitness industry are now taking, as well as what's coming next for the growth of medical fitness.
J.R. Burgess is the CEO of Rejuv Medical and MedFit. 7 years ago, he partnered with Dr. Joel Baumgartner (bam-greener) MD with the purpose to change the direction of the current healthcare crisis. Together they developed a successful medical practice that utilizes medical fitness as medicine to restore health and vitality to their patients.
J.R. Burgess joined the Rejuv Medical Team in September of 2009 to assist with the development of the Weight Loss and Performance Center. Born and raised in Keewatin, Minnesota, J.R. started his career in the medical fitness industry after his successful career as an athlete led him to a passion for personal training. I help get people started on their journey of a healthier lifestyle.
"We must create the standards for trainers to begin integrating their services into medical facilities. What does a medical fitness specialist or certification really entail? What are the qualifications they need to work with people that have chronic disease? In personal training, there is no standard across the board, and anybody can get a weekend certification. There is no governance, so when were dealing with having to really be the best and try to take care of people with progressive injuries, there must be a training or certification the trainers will have to go through." - JR Burgess on the Fitness + Technology Podcast
"MEDFIT's goal and aim is to help doctors and preventative lifestyle medicine to reverse chronic disease and degeneration while building their bottom line. Most doctors don't know how to make this business model work, and a lot of the hospitals don't know how to do what we've created. Our model is profitable, and grows our clinic while having amazing community impact." - JR Burgess on the Fitness + Technology Podcast
AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.
For part two of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio.
A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question:
How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership?
If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world.
Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development.
A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike.
"As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want." - Bobby Cappuccio on the Fitness + Technology Podcast
"Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast
AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.
For part one of our special two part episode we're exploring building a company culture in a digital world with sought after speaker, influencer, and fitness industry icon Bobby Cappuccio.
A lot of what we've been uncovering in our podcast is around the technology, wearables, and virtual platforms that are helping facilities and fitness professionals deliver exceptional service and value, but what has been a hot topic recently among trade magazines, industry shows, and in round tables is a looming question:
How can teams come together to form a culture that adopts new technology to deliver phenomenal client and customer experiences, and what is the mindset and best approach that really works from leadership?
If you've been curious about connecting the dots between data and customer engagement, our first half of this two part episode is teeing up Bobby's story of learning to use psychology and social media to deliver on culture, and in our second half, he'll bring it all together to provide more clarity on what leadership and culture means to the club in this digital world.
**Be sure to listen to episode 028 right after this show to hear our Fit Six round where Bobby shares his perspective on what our space needs most right now and how to make the most out of new opportunities created by technology and neuroscience.
Robert Cappuccio, aka Bobby Cappuccio, stands at the forefront of a life altering and ever evolving industry: wellness. He has spent the last two decades of his life pushing for not only an industry-wide but an individual to individual shift in perspective, from a solely outward focused goal oriented approach to health and fitness to a more holistic approach centered on behavioral change. A phenomenon that has helped position PTA Global (a company he co-founded) as a leader in professional fitness development.
A best-selling author, sales, leadership, and cultural development consultant for various companies including Hilton Hotels, Virgin Active, Equinox, David Lloyd Leisure and multiple businesses nationally and abroad, Bobby travels the world impacting lives, inspiring positive change and growth in individuals and companies alike.
"As a coach, presenter, and consultant of both sales management and training across our industry, I know the technology we need is out there. What will make the difference is when a new member comes in to try the facility and we give them a program with an app downloaded from your club where every single day for 30 days (knowing that 30 to 90 days is our most precarious timeframe for losing members) we walk them virtually, step-by-step through a discovery of a real conversation. This is where we can use technology to truly help them identify what they really want." - Bobby Cappuccio on the Fitness + Technology Podcast
"Technology has changed the way we have to sell, for the better, forever. You cannot get away with some of the complete and utter rubbish we got away with 20 years ago." - Bobby Cappuccio on the Fitness + Technology Podcast
Marty Regan is Vice President of Sales for Club OS, the leading sales and retention tool in the fitness industry. He has been in the fitness industry for nearly 10 years, working with clients to bring them best in class software solutions to best serve their business. Prior to fitness Marty's diverse past included Stand Up Comedy and even a stint as a tow truck driver.
Club OS is an all-in-one health club platform. It's built to be fully customizable and allows all types of business models to be configured within. We leverage the best partners in the health club industry to create a seamless workflow between your billing system, and the Club OS sales CRM and PT management system. The software provides real time reporting and analysis for our customers so they can make informed decisions. We also automate many business processes that are typically done manually, allowing our customers to focus on running their business.
In this episode, we're exploring the nuances of technology and member attrition, what club owners and operators can do to let go of outdated systems and harness the power of detailed and actionable strategies for keeping more members happy, and what makes them tell their friends about your club.
Marty Regan, Vice President of Sales for Club OS, is taking us through what's really working when it comes to text, email, and phone correspondence that is making a difference as we ride this wave of technology adoption in our industry and how it relates to your fitness business.
"The more ingrained you can get that member into your club, the much more likely they are to stay. You can also use win-back offers, but those are fairly difficult to do once that person has decided to leave. What we're focused on this year from a retention standpoint is predictive behaviors. We're now understanding when to reach out from key behavioral data found in the club's CRM." - Marty Regan on the Fitness + Technology Podcast
"Those that go to the gym are inherently competitive. Members earning points and seeing where they stack up against other members while in the club or studio really drives retention. We see this a lot with the combination of fitness trackers and broadcasting fitness data on the walls during classes." - Marty Regan on the Fitness + Technology Podcast
AFTERSHOKZ has created cutting edge headphones, using bone conduction sound technology perfect for cyclists, fitness professionals, and fitness enthusiasts alike. With an open ear design focused on safety and comfort, AFTERSHOKZ is offering an exclusive bundle with a free gift for the Fitness + Technology audience. Pickup your free gift with purchase by heading over to FITC.AFTERSHOKZ.COM today.