For episode 56, where learning and growing from the CTO of FitMetrix, Josh Lloyd about using technology for the member to win. This is something that we explore quite a bit on the show, but this is a deeper discussion where we are learning from Josh about the strategy and tools that will connect the sometimes disparate technology silos inside and outside the club to help bring them back together.
In this podcast we're talking about not only how to use technology to enhance and uplevel the customer experience but also how to incentivize healthy living through data points collected via gamification and that relationship to smart push notifications sent to members.
FitMetrix was founded in 2013 to solve a need around group training but has now evolved to a more robust platform that does much more by bringing in best practices from outside the fitness industry: FitMetrix has significant technical experience and believes customer service is the most critical path to success.
With technology racing ahead faster than ever before what are the smart data sets that club owners and operators can piece together in a tracking solution designed to increase member retention while giving clients better results?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Josh Lloyd.
Josh Lloyd is the co-founder and CTO of FitMetrix, which provides state of the art technology to gyms and health clubs to give members the ability to schedule, train and receive real-time tracking of effort and performance through a facility’s website or customizable app.
FitMetrix has partnered with hundreds of gyms across the nation, including Life Time Fitness, Gold’s Gym, Cycle Bar, Cooper Institute, US Fitness and more. Prior to co-founding FitMetrix, Josh was the co-founder and visionary of ShopVisible LLC, which provided business owners with smart technology that combined solutions for customer service, back office, inventory, marketing, accounting and IT into one SEO friendly tool. Due to the success of ShopVisible, Josh was ranked as one of Atlanta Business Leaders’ Top 25 Entrepreneurs in Atlanta in 2012. Prior to ShopVisible, Josh was the Director of Research and Development for CareMedic Systems Inc., as well as Omega Systems Inc.
Josh has a bachelor’s degree in business from Florida Atlantic University and has 20 years of experience in professional software development.
"What we must ask as an industry is what can we be doing outside of just booking a class, outside of what is just happening in the studio, but also what are the other opportunities we can use to engage with the member?" - Josh Lloyd on the Fitness + Technology Podcast
"At the end of the day when the technology is not there, you're self-regulating. When you're up on a leaderboard at the same time of the people next you, you're going to push yourself harder, everyone's going to push themselves harder." - Josh Lloyd on the Fitness + Technology Podcast
On episode 055, get ready for a compelling and insightful conversation live from Titleist Performance Institute in San Diego, CA with its Co-Founder Dr. Greg Rose, a pioneer in 3-dimensional biomechanics, strength and conditioning, and expert in fitness technology.
In this podcast we're taking a deep dive into the success of TPI and it's impact on the fitness industry as a whole. If you are a fitness pro or operator that has been curious about using technology, apps, and movement screens to deliver better results to your clients and revenue to the club, you're going to enjoy this thought-provoking show.
Through the past 17 years, Greg has helped thousands of golfers of all skill levels reach peak athletic performance. His cutting edge yet research-based form of functional training combined with golf-specific motor learning drills have made Greg one of golf’s top strength and conditioning professionals.
Greg has also been an integral component in the creation of the "Jugamos Todos" program developed by TPI Sports, working in conjunction with the Mexican Ministries of Health and Education, along with the support of the Mexican Football Federation by launching this Physical Education Program deployed across the country's elementary schools to create a sports movement based program, as one of the foundations for thier official FEMEXFUT app-based Youth Pathway.
What new technology can fitness pros and operators begin to harness that support low-cost movement screening, help fight childhood obesity, and deliver more ROI to clubs?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Dr. Greg Rose.
Greg is a board certified Doctor of Chiropractic and holds an engineering degree from the University of Maryland. Greg specializes in assessing and treating golfers, 3-dimensional biomechanics, strength and conditioning, manual therapy, rehabilitation, nutritional supplementation and therapeutic exercises. Combining an engineering background with an expertise on the human body, Greg helped pioneer the field of analyzing 3-dimensional motion capture models of the golf swing. That research has helped golf professionals all over the world gain a better understanding of how the body works during the golf swing.
Through the past 17 years, Greg has helped thousands of golfers of all skill levels reach peak athletic performance. His cutting edge yet research-based form of functional training combined with golf-specific motor learning drills have made Greg one of golf’s top strength and conditioning professionals.
Greg also helped develop the Selective Functional Movement Assessment (SFMA), a revolutionary movement assessment that helps identify altered motor control and guides medical practitioners on how to treat patients more efficiently. Greg frequently appears on the Golf Channel. The TPI certification seminar series has made Greg one of the most requested speakers in golf health and fitness. He has lectured in over 21 countries and has been featured in many golf and news publications.
"You must realize that when it comes to behavior change pshycology and losing weight, there are two parts of you: the rational and the emotional. Your logical brain understands that you need to lose weight, but your emotional being must also be convinced." - Dr. Greg Rose on the Fitness + Technology Podcast
"I think that most wearables are stuck in logic." - Dr. Greg Rose on the Fitness + Technology Podcast
"In the age of technology revolution, its really hard to get kids to move, so if we want to win the battle against childhood obesity, we must use smart technology to do so." - Dr. Greg Rose on the Fitness + Technology Podcast
New technologies in the fitness space are helping everyone achieve greater results as digital reward programs are making the gym experience more enjoyable for customers and more profitable for owners. In the past, running a loyalty program was fairly expensive and required a great deal of manual effort. Now there are automated tools available and tailored to the fitness space that allow members to track progress, use points, and interact with the club, all without the need for additional staff to facilitate the process.
This episode is for club owners, operators, and fitness professionals to explore the impact of how digital reward programs can be used to drive engagement, increase spend-per-member, and improve customer retention.
For episode 054 we're joined by Sunil Saha, the Co-Founder and CEO of Perkville, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow.
Sunil also discusses how fitness management systems are investing heavily in their API's and mobile platforms which is opening up the ecosystems for new players to come in and have an incredible impact on engagement and member experience in the health club industry.
With the plethora of technologies at our disposal to increase customer loyalty, how can we use these digital platforms and automated services to enhance the member experience and reduce monthly attrition?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Sunil Saha.
Sunil Saha is the Co-Founder and CEO of Pervkille, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow.
Sunil has been working in technology for over 15 years since graduating with a BA in Human Biology from Stanford and enjoys working in teams to build things that the fitness industry needs in the era of exponential technology, including product management, internet services, healthcare, small business marketing, and more.
"Being able to test is key to understanding how your marketing programs are performing." - Sunil Saha on the Fitness + Technology Podcast
"If you structure your membership program incorrectly, it will either cost you too much money or fail to have an impact on your business." - Sunil Saha on the Fitness + Technology Podcast
"Quickly responding to customer feedback is one of the fastest ways you can build customer advocacy." - Sunil Saha on the Fitness + Technology Podcast
For episode 053, we're joined by best selling author, speaker, and behavior change expert Nir Eyal, as he shares the powerful insights and strategies that companies inside and outside the fitness industry use to create engaging products and foster repeat clientele.
Today on the show, we navigate the intersection of psychology, technology, and business, as Nir provides a comprehensive approach for using modern technology to build habit-forming products and how to apply these techniques to the wellness and fitness world.
We dive into the psychological principles that lead to habit change with Eyal's "Hook" model, which involves four main steps: trigger, action, variable reward, and investment. He explains the value of understanding these different stages, and how building around your user's' own internal drivers will help to create an emotionally rewarding experience and keep customers coming back for more.
With all the advances in our modern world, how can club owners and fitness pros combine new technologies and these habit-forming principles to make a profound impact on health, create loyal fans, and increase member retention?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Nir Eyal.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Eventbrite, Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, Anchor.fm, and Symphony Commerce. Nir attended The Stanford Graduate School of Business and Emory University.
"Wherever new technologies suddenly make a behavior easier, new possibilities are born ." - Nir Eyal on the Fitness + Technology Podcast
"The big problem with humans is that we have a "present-bias" and don't assess the future consequences of our behaviors. We can change our actions by using technologies to bring the rewards closer to the present moment with the long-term goal of getting people to enjoy these behaviors." - Nir Eyal on the Fitness + Technology Podcast
"There are only three ways to capture your competition’s users’ habits. Either make the reward more fulfilling, send users through the hook faster, or cycle through the hook more frequently." - Nir Eyal on the Fitness + Technology Podcast