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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Jun 24, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded.


One Powerful Quote: 
20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the human connection as suppose to physically destroying them.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:47: Bryan asks Dan to share his personal experience on how he adjusted as a fitness professional.


6:09: Dan expresses his sentiments on trainers/instructors pivoting to online platforms to offer their services. He comments on the challenge this created as most were inexperienced creating memorable, digestible content.


9:23: Dan discusses reopening GoodLife Fitness markets in Canada including their safe standard measures and digital approach for members.


15:35: Bryan and Dan discuss the interim pain in the industry for fitness professionals. Dan notes club/studio owners need to revisit their culture, compensation, and benefit plans to retain their talent.


18:59: Dan shares his advice to listeners on what to focus on in the coming weeks. He says his priority is the importance of self-care and routine as social interactions become present again. He also encourages that trainings/classes should resume as a reunion and center around the human connection.


Bullet List of Resources:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

Guest Contact Information:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

https://www.facebook.com/dan.mcdonogh.5

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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