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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: June, 2020
Jun 24, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded.


One Powerful Quote: 
20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the human connection as suppose to physically destroying them.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:47: Bryan asks Dan to share his personal experience on how he adjusted as a fitness professional.


6:09: Dan expresses his sentiments on trainers/instructors pivoting to online platforms to offer their services. He comments on the challenge this created as most were inexperienced creating memorable, digestible content.


9:23: Dan discusses reopening GoodLife Fitness markets in Canada including their safe standard measures and digital approach for members.


15:35: Bryan and Dan discuss the interim pain in the industry for fitness professionals. Dan notes club/studio owners need to revisit their culture, compensation, and benefit plans to retain their talent.


18:59: Dan shares his advice to listeners on what to focus on in the coming weeks. He says his priority is the importance of self-care and routine as social interactions become present again. He also encourages that trainings/classes should resume as a reunion and center around the human connection.


Bullet List of Resources:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

Guest Contact Information:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

https://www.facebook.com/dan.mcdonogh.5

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Tim Keightley to the show. Tim heads up fitness operations and sales as a VP for Texas Family Fitness. His experience track record ranges from creating the largest personal training business in Europe to elevating some of the most successful health club operations in the US as fitness director for Fitness First UK, VP of sales & business development for Les Mills US, and VP of fitness operations for Gold’s Gym, respectively. Listeners will hear Tim’s insights into how he and his team used the pandemic to reorganize Texas Family Fitness and implement new guidelines for reopening their facilities.


If you are interested in learning more about the virtual event “Closing The Health & Fitness Gap: How You Can Stay Competitive In the Gym Industry of the Future ” with Bryan, Tim, and Dana Milkie of eGym happening on Tuesday, June 16th at 1pm CST, you can register FREE here: https://egym.zoom.us/webinar/register/5215910525970/WN_qQzXbARpRP6gH29jmT8OXw


One Powerful Quote: 
29:18: “Worst case scenario, if they don’t come back, we’re still maintaining a great reputation and hopefully they will still talk well about us in the future… Look at your people first see what you can learn about your business and secondly…be prepared for those who do not want to come back.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:02: Bryan asks Tim about Texas Family Fitness and how his team has handled their unique situation. Tim explains the procedures they have implemented and why they are changing the culture.


13:51: Tim shares with Bryan reopening Texas Family Fitness facilities and how they used a “What If” guideline to manage their processes.


17:30: Bryan inquires with Tim about the member experience, club capacity, and services offered as they have adjusted to only essential business operations. Tim also notes how they took advantage of online group fitness classes.


23:04: Bryan and Tim discuss the challenges with reopening and how retaining personal trainers and keeping management talent has been the biggest difficulty. Tim says his team has started to develop their culture to become more people driven.

26:43: Tim shares his final thoughts and encourages listeners to invest in your staff to learn about your business. He advises the audience to be prepared for losing customers but to maintain a positive reputation.

Bullet List of Resources:
https://www.linkedin.com/in/timdkeightley/

Guest Contact Information:
https://www.linkedin.com/in/timdkeightley/

https://twitter.com/TimDKeightley

https://www.facebook.com/tim.d.keightley

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

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