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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: August, 2020
Aug 31, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Studer to the show. Mike is a clinical specialist in neurological physical therapy and a certified exercise expert in aging adult geriatrics. He has served as the vice-president of the Academy of Neurologic Physical Therapy of the APTA and has been the chair and vice-chair of several special interest groups at the national level in each of the Academies of Neurologic and Geriatric PT, including balance and falls, stroke, and the practice committee in neurology. He has written numerous articles, co-wrote several book chapters, and lectures extensively on the topics of balance, motor control, motor learning, cognitive impairment, and case management. This podcast episode focuses on key trends, neuroplasticity, and the importance of exercise with aging as Bryan and Mike delve deeper into these topics.

If you are interested in registering for the webinar on “The Science of Aging” on September 29th with Mike Studer, Bryan O’Rourke, & Frank Arant of eGym, you can do so here: https://egym.zoom.us/webinar/register/561598883740/WN_RZro4MIxRo2I48EceK4ApQ

One Powerful Quote: 
19:34: “Watch for those aspects of your life that you are no longer participating in, maybe you just chose to retire. Well what did the engagement of work provide to you before? You had to be able to multitask. Are you going to just allow that capacity to erode or are you going to find another facet to get that done? You need to replace the stimuli that you are either intentionally or unintentionally losing in your life.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:32: Bryan asks Mike his opinion on the definition of the science of aging.

5:00: Mike debunks the biases behind the recent phenomenon in longevity.

6:54: Mike shares his experience of treating a patient as it relates to his previous response. You can see this engagement as a post on Mike’s LinkedIn here: https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/

8:58: Bryan and Mike discuss how reframing the thinking about health and exercise as a different experience can eliminate the perceived struggle of aging.

11:31: Bryan asks Mike about neuroplasticity and how its implications relate to aging. You can view his Ted talk on “Seeing the Potential in Brain Recovery” here: https://www.youtube.com/watch?v=Zwin3VMPI6I

13:42: Mike elaborates on these new issues and opportunities as key trends begin to develop in the near term future.

17:47: Bryan wraps up the show and asks Mike his final words of wisdom on these key trends as they apply to active living and aging.

Bullet List of Resources:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/

https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/

https://www.youtube.com/watch?v=Zwin3VMPI6I

Guest Contact Information:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/

https://www.facebook.com/mike.studer.71

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Aug 27, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes the iconic and highly respected Sal Pellegrino to the show. Sal is the Senior Strategic Account Manager at Precor where he oversees, directs, and manages key strategic commercial club accounts. With a background in physical education, he has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter, and advisor to leading organizations. Sal shares with Bryan his insights as well as the story of his professional career.

If you are interested in learning more about IHRSA’s Innovation Summit on September 17th, you can visit their website at http://hub.ihrsa.org/innovation-summit.

One Powerful Quote: 

15:58: “People buy from those they like and they trust. And I think as the career has evolved, when you can carry over those relationships…that is to me as the ultimate complement that people have stayed with me, with the brands that I sell, because I honestly won’t sell them something if I wouldn’t buy it myself. I really believe that you have to really want and believe in the product that you sell, and I think that transparency or trust is so critical especially now more than ever.”

Bullet Points (w/ timestamps) - Highlighting Key Topics Discussed:
3:25: Bryan starts the show by asking Sal about his inspiration for creating his weekly update sessions on the top industry takeaways.

8:20: Bryan inquires with Sal about his thoughts of his professional career.

10:49: Bryan asks Sal how he has adapted to servicing customers and their needs in the industry space. Sal mentions how his digital presence has allowed him to stay relevant.

14:44: Bryan and Sal have an open discussion on technology as a tool around trust. Bryan notes that Sal’s content has leveraged his reputation and built that trust as the most valuable commodity today.

17:20: Sal shares his opinion on the COVID-19 situation for the industry. He notes this crisis has been an opportunity for his clients and colleagues and what he believes will happen next year.

20:38: Bryan wraps up the show and Sal imparts his wisdom to the listeners.

Bullet List of Resources:
https://www.linkedin.com/in/salpellegrino/

Guest Contact Information:

https://www.linkedin.com/in/salpellegrino/

https://twitter.com/Sal_Pellegrino

https://www.facebook.com/sal.pellegrino.54

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes well known and highly regarded Adam Zeitsiff to the show. Adam is currently the President & CEO of Gold’s Gym International where he oversees the global icon with more than 650 locations serving 3+ million people across six continents in 29 countries. With a background in technology, Adam shares his views on the challenges his organization faces and in advance of participating in the Fitness Industry Technology Council’s latest webinar on enhancing digital engagement. This episode focuses on Adam’s perspective on technology and how Gold’s Gym pivoted their offerings in the midst of a global pandemic.

If you are interest in learning more about digitizing the customer/member experience with Adam, Bryan, & Dana Milkie of eGym on Tuesday, August 11th at 2PM EST, please register for the event here: https://egym.zoom.us/webinar/register/5015962309571/WN_uTjhWui8S7C-qRgDiLagqQ


If you are interested in learning more IHRSA’s Innovation Summit on September 11th, you can visit their website at http://hub.ihrsa.org/innovation-summit.


One Powerful Quote: 
9:18: “I think that’s kinda what we have to do as an industry either we’re doing it ourselves or as smaller brands. We just have to leverage partners because now it’s just survival…I think even as a smaller brand, if you’re going to survive, you gotta be hybrid in your offerings and so I think technology took a step forward even more as a survival requirement… and not just doing it because others are doing it in some way, shape, or form.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:04: Adam shares with Bryan his perspective on the update where things stand for Gold’s Gym.


7:32: Bryan asks Adam his general observations on technology in the wake of the global pandemic. Adam shares his thoughts and why he thinks adopting technology is now a survival requirement.


10:42: Adam highlights the top technology implementations Gold’s Gym enacted with their app group classes scheduling, open AMP music licensing, and large content generated by their global franchisees.


15:25: Bryan wraps up the show and inquires with Adam on his final words of wisdom. Adam notes there is a great opportunity to take advantage of the perception that the industry can be a place of health, wellness, and preventative care. He notes there is a chance to become a difference maker in any lifestyle.


Bullet List of Resources:
https://www.linkedin.com/in/adam-zeitsiff/


Guest Contact Information:
https://www.linkedin.com/in/adam-zeitsiff/


https://twitter.com/adamzeit


https://www.facebook.com/adam.zeitsiff


https://www.bryankorourke.com/


https://www.linkedin.com/in/bryankorourke/


http://www.fittechcouncil.org/


https://www.youtube.com/user/bko61163

 

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