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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Oct 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back friend and advocate, Emma Barry. The two revisit Emma’s views on the boutique studio space as she and Bryan discuss digital and technology ahead of their upcoming webinar series.

Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. Emma is currently the Chief Creative Soul at Good Soul Hunting which helps health and fitness brands recruit top executive talent. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector.

If you are interested in registering for the upcoming webinar with Bryan and Emma on Tuesday, October 20th, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_YLAyoIGfSyqODmZKEyNzbA

One Powerful Quote: 
7:28: “We sit on believe systems. We sit on behaviors… it’s the small things that give the big change. It’s not the big change that I want tomorrow because you fail at that… it’s behavioral change and it’s when you need it at the dosage that you need it. And in fact, the most effective behavioral change is when you barely discern it.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:19: Bryan reflects with Emma on the unexpected transformation in the boutique industry, and Emma elaborates on why gamification has become so prominent through hyper personalized data points.

6:07: Bryan and Emma articulate on what behavioral modification drivers are and what that means to users.

8:27: Bryan asks Emma her thoughts on omnichannel content distribution as a means of forced adoption and what she thinks users are demanding.

11:46: Bryan inquires with Emma about the division in apps that deliver value to users. They agree that these tools have become a convenient, integrated experience and a crucial part for business strategy.

17:27: Emma shares what are automated functionalities in boutique studios.

21:12: Bryan and Emma discuss why legacy brands are at a disadvantage to their competitors with digital transformation.

25:13: Emma elaborates on strength training as a micro segment in the boutique studio marketplace.

31:35: Bryan wraps up the podcast by asking Emma how she discerns defining the space by generation.

Bullet List of Resources:
Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks: https://amzn.to/2Ss9XIl

Building a Badass Boutique Masterclass: https://www.buildingabadassboutique.com/

Use code BADASS for 75% off

Good Soul Hunting: https://www.goodsoulhunting.com

Scott Galloway’s Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is Death?: https://www.forbes.com/sites/johnkoetsier/2017/05/10/galloway-google-is-god-apple-is-sex-facebook-is-love-and-amazon-is-death/#79007fcd282b

Guest Contact Information:
http://emmabarry.com

https://www.linkedin.com/in/emma-barry-51ba6a3/

https://www.facebook.com/emma.barry.33

https://twitter.com/emzboobarry

Aug 31, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Studer to the show. Mike is a clinical specialist in neurological physical therapy and a certified exercise expert in aging adult geriatrics. He has served as the vice-president of the Academy of Neurologic Physical Therapy of the APTA and has been the chair and vice-chair of several special interest groups at the national level in each of the Academies of Neurologic and Geriatric PT, including balance and falls, stroke, and the practice committee in neurology. He has written numerous articles, co-wrote several book chapters, and lectures extensively on the topics of balance, motor control, motor learning, cognitive impairment, and case management. This podcast episode focuses on key trends, neuroplasticity, and the importance of exercise with aging as Bryan and Mike delve deeper into these topics.

If you are interested in registering for the webinar on “The Science of Aging” on September 29th with Mike Studer, Bryan O’Rourke, & Frank Arant of eGym, you can do so here: https://egym.zoom.us/webinar/register/561598883740/WN_RZro4MIxRo2I48EceK4ApQ

One Powerful Quote: 
19:34: “Watch for those aspects of your life that you are no longer participating in, maybe you just chose to retire. Well what did the engagement of work provide to you before? You had to be able to multitask. Are you going to just allow that capacity to erode or are you going to find another facet to get that done? You need to replace the stimuli that you are either intentionally or unintentionally losing in your life.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:32: Bryan asks Mike his opinion on the definition of the science of aging.

5:00: Mike debunks the biases behind the recent phenomenon in longevity.

6:54: Mike shares his experience of treating a patient as it relates to his previous response. You can see this engagement as a post on Mike’s LinkedIn here: https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/

8:58: Bryan and Mike discuss how reframing the thinking about health and exercise as a different experience can eliminate the perceived struggle of aging.

11:31: Bryan asks Mike about neuroplasticity and how its implications relate to aging. You can view his Ted talk on “Seeing the Potential in Brain Recovery” here: https://www.youtube.com/watch?v=Zwin3VMPI6I

13:42: Mike elaborates on these new issues and opportunities as key trends begin to develop in the near term future.

17:47: Bryan wraps up the show and asks Mike his final words of wisdom on these key trends as they apply to active living and aging.

Bullet List of Resources:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/

https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/

https://www.youtube.com/watch?v=Zwin3VMPI6I

Guest Contact Information:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/

https://www.facebook.com/mike.studer.71

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Aug 27, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes the iconic and highly respected Sal Pellegrino to the show. Sal is the Senior Strategic Account Manager at Precor where he oversees, directs, and manages key strategic commercial club accounts. With a background in physical education, he has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter, and advisor to leading organizations. Sal shares with Bryan his insights as well as the story of his professional career.

If you are interested in learning more about IHRSA’s Innovation Summit on September 17th, you can visit their website at http://hub.ihrsa.org/innovation-summit.

One Powerful Quote: 

15:58: “People buy from those they like and they trust. And I think as the career has evolved, when you can carry over those relationships…that is to me as the ultimate complement that people have stayed with me, with the brands that I sell, because I honestly won’t sell them something if I wouldn’t buy it myself. I really believe that you have to really want and believe in the product that you sell, and I think that transparency or trust is so critical especially now more than ever.”

Bullet Points (w/ timestamps) - Highlighting Key Topics Discussed:
3:25: Bryan starts the show by asking Sal about his inspiration for creating his weekly update sessions on the top industry takeaways.

8:20: Bryan inquires with Sal about his thoughts of his professional career.

10:49: Bryan asks Sal how he has adapted to servicing customers and their needs in the industry space. Sal mentions how his digital presence has allowed him to stay relevant.

14:44: Bryan and Sal have an open discussion on technology as a tool around trust. Bryan notes that Sal’s content has leveraged his reputation and built that trust as the most valuable commodity today.

17:20: Sal shares his opinion on the COVID-19 situation for the industry. He notes this crisis has been an opportunity for his clients and colleagues and what he believes will happen next year.

20:38: Bryan wraps up the show and Sal imparts his wisdom to the listeners.

Bullet List of Resources:
https://www.linkedin.com/in/salpellegrino/

Guest Contact Information:

https://www.linkedin.com/in/salpellegrino/

https://twitter.com/Sal_Pellegrino

https://www.facebook.com/sal.pellegrino.54

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes well known and highly regarded Adam Zeitsiff to the show. Adam is currently the President & CEO of Gold’s Gym International where he oversees the global icon with more than 650 locations serving 3+ million people across six continents in 29 countries. With a background in technology, Adam shares his views on the challenges his organization faces and in advance of participating in the Fitness Industry Technology Council’s latest webinar on enhancing digital engagement. This episode focuses on Adam’s perspective on technology and how Gold’s Gym pivoted their offerings in the midst of a global pandemic.

If you are interest in learning more about digitizing the customer/member experience with Adam, Bryan, & Dana Milkie of eGym on Tuesday, August 11th at 2PM EST, please register for the event here: https://egym.zoom.us/webinar/register/5015962309571/WN_uTjhWui8S7C-qRgDiLagqQ


If you are interested in learning more IHRSA’s Innovation Summit on September 11th, you can visit their website at http://hub.ihrsa.org/innovation-summit.


One Powerful Quote: 
9:18: “I think that’s kinda what we have to do as an industry either we’re doing it ourselves or as smaller brands. We just have to leverage partners because now it’s just survival…I think even as a smaller brand, if you’re going to survive, you gotta be hybrid in your offerings and so I think technology took a step forward even more as a survival requirement… and not just doing it because others are doing it in some way, shape, or form.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:04: Adam shares with Bryan his perspective on the update where things stand for Gold’s Gym.


7:32: Bryan asks Adam his general observations on technology in the wake of the global pandemic. Adam shares his thoughts and why he thinks adopting technology is now a survival requirement.


10:42: Adam highlights the top technology implementations Gold’s Gym enacted with their app group classes scheduling, open AMP music licensing, and large content generated by their global franchisees.


15:25: Bryan wraps up the show and inquires with Adam on his final words of wisdom. Adam notes there is a great opportunity to take advantage of the perception that the industry can be a place of health, wellness, and preventative care. He notes there is a chance to become a difference maker in any lifestyle.


Bullet List of Resources:
https://www.linkedin.com/in/adam-zeitsiff/


Guest Contact Information:
https://www.linkedin.com/in/adam-zeitsiff/


https://twitter.com/adamzeit


https://www.facebook.com/adam.zeitsiff


https://www.bryankorourke.com/


https://www.linkedin.com/in/bryankorourke/


http://www.fittechcouncil.org/


https://www.youtube.com/user/bko61163

 

Jul 15, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time colleague and friend Daron Allen to the show. Daron has been in the club business for over 25 years, notably with his positions as GM for The Health & Fitness Connection and VP/Executive Director for Osteopathic Health System of Texas. He currently is the CEO of Visual Fitness Planner which specializes in point of sale and customer relationship management support for personal training. This episode focuses on the challenges for club owners in adopting technology and the processes involved in dramatically improving their operations.


One Powerful Quote: 
8:00: “I think that the most important thing for a club operator today is… to make sure they choose a technology partner that they can commit to for a long period of time…They need to know they have a partnership mentality, that they are going to work together to craft a future.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:40: Bryan asks Daron about his experience as it related to technology first being adopted in the industry space.


7:11: Daron shares his thoughts on what sees as the biggest challenges for club operators to have a technology roadmap.


10:05: Daron agrees and adds to Bryan’s sentiment that the greatest problem is the change in organizational process.


13:26: Daron emphasizes how successful operators build their foundation base first and then implement technology that adds to their business plan.


15:34: Daron believes the future holds that there will be systems that communicate data as automated responses that drive insightful action.


17:19: Daron comments why leveraging data to support a true health club’s business strategy is important.


19:23: Bryan and Daron discuss how hard it will be to compete if you don’t have these capabilities.


21:24: Bryan asks Daron’s his view on the term “enterprise”.


23:48: Daron concurs with Bryan on the issue of data ownership.


25:35: Bryan and Daron note the dynamic changes that have occurred with membership management.


26:52: Bryan wraps up the show and asks Daron to give his final words of wisdom. Daron advises listeners to look forward to the future and ensure their foundation for technology is setup for success.


Bullet List of Resources:
https://www.linkedin.com/in/daron-allen-116574/

https://vfp.us/

Guest Contact Information:
https://www.linkedin.com/in/daron-allen-116574/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jul 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes friend and FIT-C board member Dr. Ted Vickey to the show. Ted is an educator and advisor with over 25 years of experience and has played key roles as Executive Director for The White House, Senior Advisor for Fitness Technology for American Council on Exercise, and Committee Chair for the United States Golf Association. His doctoral background is in physical activity and social networking from National University of Ireland, Galway. He currently works as an assistant professor at Point Loma Nazarene University as a professor of kinesiology and is the founder of FitWell, a fitness technology management consulting company specializing in operations, design consulting, and professional development. This episode focuses on the dynamics behind health coaching and the impact of technology for fitness professionals. Bryan and Ted have an open conversation about the trends and what this means for the industry as a whole.

If you are interested in learning more about the virtual event “Fitness & The Future of The Health Coach Professional” with Bryan and Ted happening on Tuesday, July 14th, at 12 PM MT, you can register here: https://egym.zoom.us/webinar/register/2115934445232/WN_yefTlt_vRxeeATTkcmt_Qg

One Powerful Quote: 
7:13: “Imagine the ability to collect that data as a health coach and then to really be able to prescribe or to suggest what sort of activity a person should do…Fitness is not a look; fitness is a lifestyle. I believe that the technology is going to allow people to live that lifestyle with a health coach, a personal trainer being a part of that.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:01: Bryan asks Ted his thoughts on the future role of fitness instructors and professional trainers.

6:00: Bryan and Ted discuss the vision that technology will become a mainstream tool for health coaching.

8:11: Ted shares data on what trainers have thought about technology historically and what he thinks will be the “Spotify Model” of personal training.

9:43: Bryan and Ted openly talk about the market opportunity to provide health coaching as a motivator for health and wealth preservation.

11:57: Bryan and Ted continue their conversation on added increasing financial incentive to avoid the burdening cost of traditional health care treatment services. Ted notes the potential for club operators to embrace the whole experience outside a physical location.

14:32: Ted emphasizes the importance of sleep and encourages personal trainers/ health coaches to become certified.

15:29: Bryan and Ted share how data has become ubiquitous for fitness centers and professionals. Ted highlights that sioled data will become transparent for interpretation and used for real time support.

18:05: Bryan wraps up the show and asks Ted to share his final counsel. Ted advises personal trainers/health coaches to learn the business side of fitness and adopt technology that best suits their needs.

If you are interested in attending Ted’s summit which will include advice on personal branding, creating a business plan, and how to use technology, go to: www.tedv.link/climb

Bullet List of Resources:
https://www.linkedin.com/in/tedvickey/

https://www.tedvickey.com/

Guest Contact Information:
https://www.tedvickey.com/

https://www.linkedin.com/in/tedvickey/

https://twitter.com/tedvickey

https://www.facebook.com/tedvickey

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 24, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded.


One Powerful Quote: 
20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the human connection as suppose to physically destroying them.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:47: Bryan asks Dan to share his personal experience on how he adjusted as a fitness professional.


6:09: Dan expresses his sentiments on trainers/instructors pivoting to online platforms to offer their services. He comments on the challenge this created as most were inexperienced creating memorable, digestible content.


9:23: Dan discusses reopening GoodLife Fitness markets in Canada including their safe standard measures and digital approach for members.


15:35: Bryan and Dan discuss the interim pain in the industry for fitness professionals. Dan notes club/studio owners need to revisit their culture, compensation, and benefit plans to retain their talent.


18:59: Dan shares his advice to listeners on what to focus on in the coming weeks. He says his priority is the importance of self-care and routine as social interactions become present again. He also encourages that trainings/classes should resume as a reunion and center around the human connection.


Bullet List of Resources:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

Guest Contact Information:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/

https://www.facebook.com/dan.mcdonogh.5

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Tim Keightley to the show. Tim heads up fitness operations and sales as a VP for Texas Family Fitness. His experience track record ranges from creating the largest personal training business in Europe to elevating some of the most successful health club operations in the US as fitness director for Fitness First UK, VP of sales & business development for Les Mills US, and VP of fitness operations for Gold’s Gym, respectively. Listeners will hear Tim’s insights into how he and his team used the pandemic to reorganize Texas Family Fitness and implement new guidelines for reopening their facilities.


If you are interested in learning more about the virtual event “Closing The Health & Fitness Gap: How You Can Stay Competitive In the Gym Industry of the Future ” with Bryan, Tim, and Dana Milkie of eGym happening on Tuesday, June 16th at 1pm CST, you can register FREE here: https://egym.zoom.us/webinar/register/5215910525970/WN_qQzXbARpRP6gH29jmT8OXw


One Powerful Quote: 
29:18: “Worst case scenario, if they don’t come back, we’re still maintaining a great reputation and hopefully they will still talk well about us in the future… Look at your people first see what you can learn about your business and secondly…be prepared for those who do not want to come back.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:02: Bryan asks Tim about Texas Family Fitness and how his team has handled their unique situation. Tim explains the procedures they have implemented and why they are changing the culture.


13:51: Tim shares with Bryan reopening Texas Family Fitness facilities and how they used a “What If” guideline to manage their processes.


17:30: Bryan inquires with Tim about the member experience, club capacity, and services offered as they have adjusted to only essential business operations. Tim also notes how they took advantage of online group fitness classes.


23:04: Bryan and Tim discuss the challenges with reopening and how retaining personal trainers and keeping management talent has been the biggest difficulty. Tim says his team has started to develop their culture to become more people driven.

26:43: Tim shares his final thoughts and encourages listeners to invest in your staff to learn about your business. He advises the audience to be prepared for losing customers but to maintain a positive reputation.

Bullet List of Resources:
https://www.linkedin.com/in/timdkeightley/

Guest Contact Information:
https://www.linkedin.com/in/timdkeightley/

https://twitter.com/TimDKeightley

https://www.facebook.com/tim.d.keightley

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Apr 27, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Dana Milkie to the show. Dana is a key executive leader well known and respected throughout the industry including his positions as Senior VP of ABC Financial, President & CEO of InTouch Technology, and now VP of North America at eGym. As an expert in growth, resources, and profitability strategies, listeners will hear Dana’s insights from his new position and how he is changing the direction at eGym as a result of the crisis in business shutdown and uncertain consumer behavior.

Also FIT-C's upcoming webinar "Conquering the Crisis. How Tech Will Help Gyms Pivot" will be on Tuesday May 12th at 2PM Eastern. You can register for FREE now here: https://egym.zoom.us/webinar/register/WN_oYZTN6fBQ46tgqIsv5DfLA.


We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com

One Powerful Quote: 
15:48: “We are all in this together. We’re trying to figure out how to change the industry, affect what the clubs are doing in the middle of a crisis like we’ve never seen before anywhere. So if we work together…we want to help everybody in the industry come out the other side if not stronger, at least with a strategy going forward that reflects what happening in the world and allows them to be positioned well for what clubs are going to look like.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
5:35: Bryan asks Dana on the long term implications around trends in the fitness industry. Dana says the challenge will be how operators shift demand to a more convenient and omnipresent option for consumers.


8:57: Bryan agrees with Dana and shares his thoughts on how this accustomed behavior will be essential to all industries as customers expect a digital connection. Dana notes this will be a hard pressed conversation and an opportunity to stress the importance of health.


11:55: Dana shares why he joined eGym and how the organization wants to help leverage their technology as a solution to help the marketplace.


13:38: Bryan inquires with Dana about eGym’s free digital member app. If you interested in learning more, click here: https://egym.com/en/apps/.


15:40: Dana shares his final thoughts and encourages listeners that the community of the fitness industry will survive and flourish once again. He reminders the audience that eGym is available to help everyone with a strategy going forward that will reflect a good position for the future.


Bullet List of Resources:
https://www.linkedin.com/in/dana-milkie-38ab47/

Guest Contact Information:
https://www.linkedin.com/in/dana-milkie-38ab47/

https://www.facebook.com/profile.php?id=100000732609828

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Apr 9, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and business partner Robert Dyer to the show. Robert is a health club and fitness industry executive, leader, and entrepreneur with over thirty years of experience operating a variety of health club business models including consulting and advising fitness facility owners and global suppliers. His most notable position was CEO of Fitmarc, where he nurtured a team of fitness professionals into the largest distributor of Les Mills group exercise and business solutions in the U.S. He currently is an investor in Vedere Ventures, whose portfolio includes VertiMax, Motosumo, 24 Seven Fitness, and Moon Mission Media. Listeners will hear Robert’s advice on continuing to operate businesses and how to move forward together during these unprecedented times. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com

If you are interested in purchasing Bryan and Robert’s book, 9 Partnership Principles: A Story of Life Lessons & Working Together, you can do so here: https://www.amazon.com/Partnership-Principles-Lessons-Working-Together/dp/148346315X


One Powerful Quote: 
5:19: “Eventually, you have to have a strategy in understanding of how to do things. We need to do things differently and how to do those based on that, as we move forward, we are in a new normal. That new normal is undetermined, undefined right now. And I think that has to make us rethink in all areas what we are doing in our industry.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:50: Bryan asks Robert his impression on the world as it is for club owners and gym operators. Robert mentions his reasoning why these challenging times are opportunities for change and explains the new normal that will impact our industry.


6:03: Bryan and Robert openly discuss the structure around controllable/uncontrollable factors already identified in operations.


8:04: Bryan inquires with Robert about the reluctance to adopt technology. Robert agrees that this is a reality and a necessity as a result of the industry needing to grow for the better. Bryan and Robert recollect their business partnership and the process they underwent to change their business operations for success.


17:11: Robert gives listeners his final thoughts and suggests that the fitness industry needs a continuity plan in place as a roadmap in times like this. He also advises the industry should have an open communication strategy in place for conversations that lead to collaboration, understanding, and respect.


Bullet List of Resources:
https://www.linkedin.com/in/rjdyer/

Guest Contact Information:
https://www.linkedin.com/in/rjdyer/

https://www.facebook.com/RobertJDyer

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Apr 2, 2020

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes esteemed colleague Blair McHaney to the show. Blair is currently the President and CEO of MXMetrics, the customer experience system developed by Medallia exclusively for fitness centers. As an educator, practitioner, and student of customer experience management, listeners will hear Blair’s practical thinking on the current state of the industry as it continues to grapple with the effects of COVID-19. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com.


If you interested in learning more about MXM and their free access to the Membership Shutdown Survey, visit https://mxmetrics.com/fitness-industry-shutdown-survey/ to sign up.


If you would like to learn more about MXM’s Idea Generation System, Crowdicity, register at https://mxmetrics.com/crowdicity/.


One Powerful Quote: 
34:30: “In a crisis, the starkness becomes more clear between the really good companies and the mediocre. It’s going to become crystal clear coming out of this.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:57: Bryan asks Blair what he has learned from this ordeal, including the decision to reduce subscription fees and the value in gaining more insight into club operations from membership shutdown.


7:20: Blair explains MXM’s Membership Survey as a structured tool designed to capture feedback in understanding member’s attitudes, fears, and what they care about most.


18:53: Blair highlights MXM’s Idea Management Platform, Crowdicity, and its application for communication and support for employees.


23:10: Bryan and Blair discuss what will happen to the future state of the industry and how operators will have to change their business model.


35:28: Blair offers his final thoughts and advises listeners to optimize the necessary tools needed to survive while preparing a plan to excel out of their situation.


Bullet List of Resources:
https://mxmetrics.com/

https://www.linkedin.com/in/blair-mchaney-1b086a2a/

Guest Contact Information:
https://www.linkedin.com/in/blair-mchaney-1b086a2a/

https://www.facebook.com/blair.mchaney

https://twitter.com/BlairMcHaney

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Mar 25, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke continues his second series of interviews with guests on the ongoing crisis of the coronavirus pandemic. Listeners will hear their insight into how their handling the situation from licensed franchise operations to communication strategies for crisis management. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com.

  • Interview 1: Bryan is with Rick Mayo, Leading Franchisor of Alloy Personal Training in Roswell, Georgia. Rick and his team conduct over 60,000 personal training sessions a year with over 1000 clubs licensed worldwide.

One Powerful Quote: 
15:38: “Stay focus on the things you can do. There are so many things right now that are outside of our control…But there are a lot of things that we can control. Just focus on what’s right in front of you right now.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:28: Bryan asks Rick how he and his team have handled their operations. Rick says their personal training facilities have remained open and describes how this is possible and what they have done.


5:38: Bryan adds that Alloy also offers digital training options for their platform, and Rick describes how Alloy has pivoted that platform for marketing engagement.


8:51: Bryan and Rick discuss how this shift has become a convenience for clients. Rick admits that taking their digital offerings to market will continue to be a part of their strategy.


9:45: Bryan comments on Alloy’s community support, and Rick describes how their organic engagement is relevant and benefits their members.


11:53: Bryan inquires with Rick on what he thinks is the biggest concern for others. Rick admits he does not know the right answer, but he shares similar pain points including public perception for business owners if they should stay open.


15:38: Rick offers his final thoughts and advises listeners to take control of the situation. He mentions how the availability of technology should motivate owners to engage with their members and the community.


Guest Contact Information:

https://www.linkedin.com/in/teamalloy/
https://twitter.com/CoachRMayo
https://www.facebook.com/rick.mayo.395
https://www.rickmayo.com/
https://alloypersonaltraining.com/

  • Interview 2: Bryan is with Brandi Bergeron, Digital Brand Strategist & Brand Developer of Moon Mission Media, a boutique marketing firm that has helped significant group of operators, suppliers, and industry groups and are deeply familiar with trends, opportunities, and challenges facing both the industry as a whole as well as specific technology providers among others. 


One Powerful Quote: 
20:00: “If we play the long game, as we set out what we do, all the efforts and tasks that we choose to work on that will connect us to the long term goal puts us in more in-touch in the overall big picture. You know we can reframe our potential past mistakes or business omissions as opportunities for deeper learning and growth.”

Bullet Points (w/ timestamps) - Highlighting key topics discussed:
18:30: Bryan asks Brandi about her marketing philosophy as they discuss short and long-term planning. Brandi says this is a perfect opportunity for businesses to outline their communication strategy with their overall brand. She also mentions that, if owners align their goals and future success, it will allow them to recognize potential mistakes or omissions as a time for learning and growth.


20:45: Bryan inquires with Brandi about deeper learning for users and the community. Brandi explains how the fitness industry has quickly adapted, and the goal of the business is still executing.


21:34: Bryan and Brandi discuss crisis management strategies, and Brandi offers her five tips on how to the situation.


23:07: Bryan and Brandi speak on the benefits of having a protocol in place. Brandi illustrates that a sound plan aligns a business’s values and mission in a cadence that members/users will acknowledge and trust.


26:21: Bryan and Brandi delve into transparency and honesty and how the perception of truth is shared.


28:19: Brandi explains how progressive values and doing good work is key for owners/operators to run their business and serve the community.


29:43: Brandi highlights how evolving in times of uncertainty/duress will force us to re-evaluate the way we interact and conduct business.


30:25: Brandi offers her final remarks and encourages listeners to remain calm as there will be a better tomorrow for everyone in the end.


Guest Contact Information:
https://www.linkedin.com/in/brandijbergeron/
https://twitter.com/brandijude
https://www.facebook.com/brandi.bergeron.96
https://www.moonmissionmedia.com/

 

Mar 18, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes special guests from across the industry in wake of the coronavirus pandemic. As leading thinkers and experts in fitness and club operations, listeners will hear their foresight into the future and how you can stay prepared in this time of uncertainty. The upcoming podcasts will be a series of interviews we hope will be of value to you as this situation unfolds. If there is anything we can do for you, please reach out @bryankorourke or at bryankorourke@gmail.com.


Please know, we will get through this. We wish everyone the best.


Interview 1: Bryan is with Garrett Marshall, Leading Business Developer, Strategist, & Innovator of Xponential Fitness in Irvine, California. This chain has over 1,800 facility locations and an 8 brand network.


One Powerful Quote: 
8:47: “We did make a deliberate decision to not over communicate and stick to a 48-hour schedule, so that we could be more formally prepared, and you know, not having the team speaking from a unified place.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:40: Bryan asks Garrett about his current situation and how he’s dealing with the impact. Garrett illustrates how transparent his executive team communicates and how they prepared for probable scenarios with staff/members being exposed and closing locations. He says they have taken the simplistic approach and are trying to meet members halfway.


8:05: Bryan inquires with Garrett as to when his management knew they had to prepare a communication plan around the coronavirus. Garrett says they had an internal discussion and monitored the scope of the situation to see its severity. He says, with the constant stream of new information, he and his team decided to implement 48-hour updated talks to keep their teams unified.


11:10: Garrett mentions how this issue could be a lynchpin for some brands. He describes how they can differentiate themselves from the rest such as offering free streaming service for members.


Guest Contact Information:
https://www.linkedin.com/in/garrettmarshall/
https://www.facebook.com/garrett.marshall.56679

Interview 2: Bryan is with Dr. Paul Bedford, Researcher, Presenter & Fitness Industry Expert on Retention, Attrition, & Customer Experience. He has helped numerous operators worldwide retain customers & increase revenue.


One Powerful Quote: 
22:18: “I actually think the small organizations are going to be the ones that get the biggest hit, but I also think they’re probably the ones who customers are going to stay loyal to. And if you haven’t created the loyalty already, if you’re just providing a transactional situation,… then there’s no loyalty there.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
15:25: Paul gives listeners some practical advice on how operators can keep their customers. You can watch the video he’s created for his followers here: https://www.retentionguru.com/blog


17:19: Paul gives his summary of the three phases that will impact membership attendance and retention for health club facilities. He lists what these brands should do.


20:20: Bryan asks about Paul’s personal experience in the UK. He says he is concerned but surmises the opportunity for small operators to build their value and foster a sense of community.


Guest Contact Information:
https://www.linkedin.com/in/drpaulbedford/
https://twitter.com/guru_paul
https://www.retentionguru.com/
https://www.facebook.com/paul.bedford.378

Interview 3: Bryan is with Mike Leveque, Chief Operating Officer of MYZONE. MYZONE is the industry’s leading wearable technology solution and is in over 6,000 facilities in 65 countries.


One Powerful Quote: 
25:32: “The businesses that will win during this crisis and coming out of the crisis are the ones that do the social connectivity…It’s social connection, social cohesion, social connectivity that’s needed and to the extent that you can leverage technology to continue to build relationships with your clients that’s really important.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
25:00: Bryan and Mike discuss how brands are approaching solutions to the situation for members. Mike says that the ingenuity of technology and social connectivity will leverage successful businesses.


26:40: Mike continues with examples of social campaigns and the impact for users in continuing their fitness journey.


28:52: Bryan agrees with Mike, and they mention how keeping gamification as a core aspect to keeping users engaged.


30:30: Mike offers his finals words of wisdom and reminds listeners that these hardships are temporary.


Guest Contact Information:
https://www.linkedin.com/in/mike-leveque-29672b1/

Feb 7, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes brand and content strategist, Keri Roberts. Keri serves in a variety of roles, most notably as the podcast host for Inside VOICE and program director for VOICE Summit, one of the largest international conferences for chat and intelligence agents. As one of the leading marketers in the voice automation industry, listeners will enjoy hearing Keri’s thoughts as she and Bryan discuss the importance of implementing voice interface in your brand’s strategy.

If you are interested in hearing Keri Robert’s Inside VOICE interview with Bryan on “Voice in the Fitness Industry”, you can listen to it here: https://anchor.fm/insidevoice/episodes/Voice-in-the-Fitness-Industry-with-Bryan-K-ORourke-e816j1

One Powerful Quote: 

19:13: “I think voice is something that it’s not just a gimmick. It’s not just something that’s here for a bit and going to go away. It reminds me very much of when social media came out… Voice is and continue to be the same way... I encourage to get educated on it and really think about how you can utilize it for your business, whether it’s internally or externally, with your potential customers.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:58: Keri shares with Bryan how voice was an early adopter for younger users and the statistics behind leading brands using voice in their industries.

6:00: Bryan and Keri discuss how voice integration is a seamless interface for people to adopt technology into their lives. Keri adds how A.I. is a continuous learner through emotional intelligence and voice patterns to create trust and empathy.

9:46: Bryan asks Keri about her background and how she transitioned into her current role.

12:13: Keri discusses specific voice skills and voice role examples evident in the fitness/health club industry can create efficiency for users. Bryan agrees and notes that these and other functional tools will integrate into our daily routine.

16:54: Bryan inquires with Keri on how listeners can involve themselves in the voice industry.

19:13: Keri offers the listeners her advice on why they should consider adopting voice for their business and how to learn from it. She says that it is an invaluable tool that continues to grow and will eventually be omnipresent.  

Bullet List of Resources:

https://www.linkedin.com/in/kerinroberts/

https://www.voicesummit.ai/

Guest Contact Information:

https://www.linkedin.com/in/kerinroberts/

https://www.facebook.com/kerinicoleroberts

https://twitter.com/kerinroberts

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Jan 17, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Matthew Januszek from CES 2020 in Las Vegas. CES, the Consumer Electronic Show, is one of the largest exhibitions in the world attracting business leaders and pioneering thinkers to a forum where many industry’s most relevant issues are addressed. Listeners will enjoy hearing Matthew’s deeper insights from this experience and the great impact it had on his view from their previous interviews. 

One Powerful Quote: 

7:07: “I think in the world of fitness just that the ability to kind of tailor information, support, guidance to you in a way that just never been possible in the history of the universe that was really, really powerful…Technology is a good thing because it allows us to do things that were never available before.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:30: Matthew confesses that he felt uninformed on the impact of technology with the fitness/health industry before attending CES 2020. 

5:22: Bryan asks Matthew his first impressions on attending the conference. Matthew mentions that the power of information is unprecedented and how the accessibility will greatly benefit users. Bryan agrees and adds how the early stages of implementation will be challenging for legacy operators with fragmented systems of data.

11:40: Matthew and Bryan discuss key features like voice and sensory data as examples of integration into lifestyle habits. Matthew addresses he didn’t quite understand this until he saw at CES exhibitors showcasing the convergence of data management and content creation. Bryan agrees but notes that this is only the beginning as the greatest business models haven’t been invented yet. 

18:58: Matthew remarks that going to CES gave him a new perspective on the expectation of the consumer. Bryan agrees and offers how the physical and digital realms will coalesce together. 

23:30: Bryan and Matthew talk about the data strategy of business operators. With the proliferation of data, they agree that it can be difficult to decipher what is resourceful to use. 

29:30: With a decrease in innovation, Bryan warns how large companies are going unregulated with monopolized control of data. Matthew suggests that there will be innovators servicing niche markets, and Bryan adds on about the importance of branding.  

36:45: Matthew and Bryan share their thoughts on business partnerships and the value of strategy. Bryan advises that there needs to be a shift in the traditional business mindset, particularly in relevancy. Matthew says that niche business innovators will have the advantage in servicing communities through personal and frictionless experiences. 

42:00: Bryan and Matthew sign off as regarding that trust is the most essential factor in branding a business. Matthew remarks that, unlike technology, trust is an instinctive human trait that we can either accept or reject. Bryan agrees and comments that trust will be in completely digital or human interfaces so long as the audience embraces its authenticity. 

 Bullet List of Resources:

https://www.linkedin.com/in/matthewjanuszekescape/

https://ces.tech

https://www.linkedin.com/posts/bryankorourke_software-eats-everything-activity-6621445768387657728-b2Va/

Guest Contact Information:

https://www.linkedin.com/in/matthewjanuszekescape/

https://twitter.com/MatthewJanuszek

https://www.facebook.com/matthew.januszek

 

Jan 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes business owner and fellow podcaster, Matthew Januszek. Matthew is the co-founder of Escape Fitness, which specializes in functional training experiences, and leads his own podcast Escape Your Limits. His show along with the success of his business have made Matthew a highly regarded figure in the space. Listeners will enjoy Matthew’s insights as he and Bryan discuss his background, technology adoption, and their overall thoughts on the industry. 

If you interested in hearing Matthew Januszek’s podcast interview with Bryan on “Building Trust For the Future of Fitness”, you can watch it here https://www.youtube.com/watch?v=7b0kE524uYY&t=15s or download: https://escapefitness.com/us/podcast

One Powerful Quote: 

32:20: “I think with the world as it is and technology, you’ve got to find some way to just staying open and connected to all different parts of what goes on and sort of work out what information to pay attention to and what not to, so you can make sure you’re still going to be relevant.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:30: Matthew shares his background and the story of Escape Fitness to listeners. 

6:26: Bryan asks Matthew his intent on creating content and the impact for the industry. Matthew says he was always interested in producing it and wanted to bridge the gap on educating users.  

8:47: Bryan complements Matthew on the quality of his production, and Matthew shares that his series was meant to be an inspiration to his younger self before starting a business. He wants his platform to be a guide for those to see what it takes to be an owner. 

11:49: Matthew offers his perspective on technology and what that means. He suggests the right channel with the right information will help people implement a better wellbeing and lifestyle.   

15:55: Bryan and Matthew discuss the challenges in simplifying data and quantifying the best metrics. They both agree that this is difficult, and many operators do not account for long-term implications. 

23:56: Matthew predicts that the future of the industry will see a convergence between corporate and home gym experiences with trackable data of exercise, nutrition, and wellbeing. This will provide a greater context to the user and better optimize their health. 

31:21: Matthew advises his listeners to keep an open mind and embrace change. He suggests that people need to continuously innovate and understand their position in order to stay relevant. 

Bullet List of Resources:

https://escapefitness.com/

https://www.linkedin.com/in/matthewjanuszekescape/

Guest Contact Information:

https://www.linkedin.com/in/matthewjanuszekescape/

https://twitter.com/MatthewJanuszek

https://www.facebook.com/matthew.januszek

 

Dec 30, 2019

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and long-time supporter, Chris Stevenson. Chris has lead key roles in the space such as serving as an IHRSA Board Member, owner of Stevenson Fitness, and as the founder of Stevenson Consulting. As an international speaker and strategic business advisor, Chris is considered one of the leading thinkers in all aspects of the health club industry. Listeners will enjoy Chris’s view on the future as he and Bryan discuss the value of automation, the relevance in adopting technology, and keeping the human experience core to any operation. 

One Powerful Quote: 

16:23: “If at each point, each touch point in the customer journey, you’re able to create an awesome human element and a seamless technology element, you’re going to be successful. You’re going to make people happy.”  

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:32: Chris shares his thoughts on the latest adoption trends in the health club space and the value of automation. He says these insights can be impactful for both physical and digital aspects in order to focus on delivering frictionless experiences for customers. 

8:40: Bryan asks Chris his opinion on the challenges in finding what is relevant in adopting technology. Chris agrees that this is the single biggest problem facing adopters, and the answer will be to integrate all of the applications into one solution.  

12:23: Chris and Bryan discuss the human experience as the most important fundamental in any operation. Chris advises implementing technology in simple adoptions and to commit to its full usage. Bryan and Chris both agree that this integration will benefit both consumers and businesses. 

21:24: Chris expresses his thoughts on the bifurcation of the industry. He suggest owners need to be aware of their position in the market and adjust accordingly based on their innovations, pricing, and customer expectations. 

Bullet List of Resources:

https://stevensonempowers.com

https://www.linkedin.com/in/chrisstevensonfitness/

Guest Contact Information:

https://www.linkedin.com/in/chrisstevensonfitness/

https://www.facebook.com/chris.stevenson.1232

https://twitter.com/StevensonStrong

Nov 4, 2019

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and advocate, Emma Barry. Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector. Listeners will enjoy Emma’s views on the space as she and Bryan discuss implementation, user experience, and the business model behind boutique studios. 

If you are interested in Emma Barry’s article publication “Customer Engagement in Boutique Studios” featured in EuropeActive’s Retention Report, you can purchase it here: 

https://blackboxpublishers.com/en/publications/customer-engagement-in-boutique-studios/

One Powerful Quote: 

4:31: “I think the surge definitely is going to continue and increase because we are living in times of convenience with technology and able to take experiences with us… some of these experiences aren’t the same in person, and it doesn’t matter.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:00: Emma shares her insights on the boutique studio phenomenon and the impact use of technology. She says these facilities have an advantage in marrying technology with their customers because it delivers high touch, personalized experiences.

6:26: Bryan asks Emma her opinion on the augmentation of at home streaming from boutique facilities. Emma agrees that this is a great option for those who want convenience in their lives, but there still may be those who attend in person events for unparalleled experiences.

9:21: Emma discusses the gap in understanding the millennial generation and the boutique craze phenomenon. She says that operators should adjust their offerings accordingly to the market, particularly for boomers who may participate in small group activities. She and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers.

11:58: Emma and Bryan discuss innovation and noticeable trends in the space. Emma mentions the proliferation of offerings in the boutique sector including “hybrid” clubs and how their options have changed into a more specialized service. 

15:00: Emma offers some pearls of wisdom and advises listeners to know their “why” and purpose for wanting to be in the boutique fitness space. She mentions that new owners should due their due diligence and understand all of the factors before committing to enter into the market.

Bullet List of Resources:

http://emmabarry.com

https://www.linkedin.com/in/emma-barry-51ba6a3/

 

Guest Contact Information:

https://www.linkedin.com/in/emma-barry-51ba6a3/

https://www.facebook.com/emma.barry.33

https://twitter.com/emzboobarry

 

Oct 17, 2019

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and colleague Hans Muench, principal of Muench Solutions Consulting, live from Amsterdam. Hans has served in a variety of executive roles including the Director of Europe for IHRSA, Chief Development Officer for Elixia Clubs, and currently serves as an advisor for VirtuaGym and Urban Sport Clubs. He is an ambassador for Gym Factory and acts as a consultant for suppliers and club operators. As one of the leading, trusted advisors in the European health club market, listeners will enjoy Hans’s advice as he and Bryan discuss the overall shape of the marketplace and recap VirtuaGym’s FitNation 2019.

One Powerful Quote: 

4:31: “There is much of a danger [technology] to be too early as too late…You can only really effectively do as much innovation as you can integrate and implement in your organization.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:26: Hans shares his perspective on the European marketplace and the misconception of “one size fits all” approach.  He mentions how innovators are adapting in countries with low penetration rates and understanding the implications of political events such as BreExit in the UK. 

6:26: Bryan asks Hans his opinion on the budget model in Europe and the focus on high volume, low cost sector of the industry. Hans says this strategy may succeed if clubs raise prices and build their presence to be dominant in the market. 

9:21: Hans discusses how innovation and technology must be integrated into an organization at the right time. He warns, though, that there is a limit to how that can be implemented. He and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers.

11:58: Bryan asks Hans about the idea behind VirtuaGym’s FitNation 2019 Conference and the importance to its attendees showcasing keynote speakers, location, and topics discussed.

15:00: Hans encourages listeners to visit Europe to learn and understand from savvy operators and their innovation adoptions compared to the U.S. 

Bullet List of Resources:

https://www.hans-muench.com

https://fitnation.co

Guest Contact Information:

https://www.hans-muench.com

https://www.linkedin.com/in/hans-muench-653346a/

https://twitter.com/Lazarusmunich

https://www.facebook.com/hans.muench1

 

Sep 9, 2019

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and colleague Sean Maguire, MD and founder of Legend Club Management Systems. As one of the leading technologists in the fitness facility industry, Sean founded Legend in 2002 as a software solution provider for fitness club operators in the UK. Legend now provides leisure management software and outsourced services to hundreds of fitness facility operators in the public, private, and educational sectors. Listeners will appreciate Sean’s advice as he and Bryan discuss the future of technology and consumer trends in the market along with business philosophies and insights.

Legend will be hosting its annual conference October 10th in Birmingham, UK. To learn more, click here. Bryan O’Rourke will keynote the event. 

One Powerful Quote: 

4:50: The consumer has somehow overtaken us, but certainly, has stepped off our path, and we’re trying to understand where that consumer is going to be.

4-10 Bullet Points (w/timestamps) - Highlighting key topics discussed:

3:58: Sean shares his perspective on the highly competitive marketplace of the UK from the consumer of today to the challenges of continuously developing and innovating Legend.

9:14: Sticking with theme of consumer power, Bryan asks Sean the importance of having a leading, enterprise platform system for servicing the consumer. Sean says owners must align the “how” and “why” of supplying technology for operations without sacrificing the future.  

12:54: Sean discusses the differing outcomes in the public and private sector of lifestyle modification in the healthcare system. He and Bryan also discuss the importance of integrating customer support and frictionless service for the user experience. 

20:10: Bryan asks Sean about the 2019 Legends Conference and the importance to its customers showcasing latest software, plans for the future, and the opportunity to meet with fellow operators.

23:12: Sean offers some pearls of wisdom for his listeners including the importance of listening to customers and stakeholders.

33:23: Bryan and Sean address the outreach and monetization opportunity for the inactive, mass population as the biggest problem of the public health sector. 


Bullet List of Resources:

https://www.legendware.co.uk

https://www.facebook.com/LegendWare/

https://www.youtube.com/watch?v=a-RWLcqGHnk

Guest Contact information:

https://www.legendware.co.uk/our-people

https://www.linkedin.com/in/sean-maguire-88b0511/

 

Jul 23, 2019

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes longtime friend Rick Mayo, founder and CEO of Alloy Personal Training Center. Initially started in 1992, Rick created Alloy in 2010, a consulting and licensing company as a platform for the Alloy personal training systems, with over 1000 clubs licensed worldwide. Rick shares his thoughts on how to effectively implement technology in the fitness realm, as well as the launch of Alloy's new franchise model. Listeners will appreciate Rick's whip-smart sense of humor and he and Bryan's rapport as they discuss the state of the industry today. 

One Powerful Quote: 

6:00 In this day and age, you can't ignore [tech]. It's the big disruptor for everyone. You can say what you want about it, but if you talk negatively about it, it's just because you're scared of it. 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:10: Rick shares his journey, from working as a personal trainer to pay his way through college, to growth in the 90s to his current status as an icon in the fitness industry. 

5:59: Rick shares how he has used tech to grow and advance his business over the years and how tech can be a vehicle to enhance human-centric activities like coaching. 

8:50: Sticking with the theme of tech, Bryan asks Rick why some people seem to get lost when it comes to technology implementation, and how do to so effectively. Rick says most people see it as a way to leverage time and effort, but stresses how it can't be used as a way to replace human beings but a way to scale or enhance services, not an end in and of itself. 

17:15: Rick discusses his company's plans to launch as a franchise, how he came to that decision and how it will benefit both the brand and consumers.  

19:15 Rick offers some pearls of wisdom for his listeners from his 30+ years in the industry, including the importance of trust. 


Bullet List of Resources:

http://www.alloypersonaltrainingcenter.com/

https://www.facebook.com/AlloyPersonalTrainingCenter/

https://www.youtube.com/channel/UCj2LnSyAUT8F9GPoXrCB8Pg

Guest Contact information:

http://rickmayo.com/#!/home

https://twitter.com/CoachRMayo

 

Jul 2, 2019

This week, on the Fitness + Technology Podcast, Host Bryan O’Rourke welcomes Matt Wright, vice president of personal training and programming at City Fitness in Philadelphia, PA. Matt is a well-known trainer and at the cutting edge of programming, training and technology. 

Powerful Quote:

 23:03 “I think it’s important that every single member we can direct them towards what’s going to be most accessible to them to build an exercise and healthy lifestyle as a behavior and habits and who they are as a person.”

 Key topics discussed:

6:29 Bryan asks Matt’s perspective on what technology brings to the table in terms of the relationship between clubs and trainers, and Matt defines service vs. experience and the role they play in that relationship.

11:22 Brian asks Matt if he sees fitness club orientation shifting from sales to hospitality, and Matt asks Brian how he has viewed fitness club orientation in terms of what fitness professionals are doing from an experience standpoint.

15:00 Matt comments on how he sees the fitness industry beginning to focus more on peoples behaviors and using technology integration to enhance members experiences with their instructors.

18:55 Matt discusses the importance of mastering a few technologies rather than being mediocre at many and shares the three focus points that his organization concentrates on.

23:40 Matt harps on the significance of getting people outside of their comfort zone and his belief in following the SEE method.

25:14 Matt shares a valuable piece of advice for fitness professionals and entrepreneurs on what they should focus on and remember throughout their career.

Bullet List of Resources:

https://www.cityfitnessphilly.com/

https://www.facebook.com/cityfitnessphilly/

 

Jun 25, 2019

This week, on the Fitness + Technology podcast, Bryan welcomes Craig Miller, Chief Digital & Information Officer for Planet Fitness, the largest health club chain in the world, with 13 million members across 1800 clubs. Miller came to Planet Fitness via Sonic Drive-In, and he shares with F+T listeners his wealth of experience in the digital sphere and how data can be used to provide a competitive advantage in the fitness field.

One Powerful Quote:

8:00 What I found is that probably 70, 75% of a digital strategy is really very consistent [across industry]. It isn't until the go-to-market or consumer-facing aspect of your business is when it really begins to change.

OR

12:35: The foundation of all digital strategies is data.

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:45 Guest Craig Miller talks about his first 18 months at Planet Fitness and how he ended up working at the world's largest health club chain.

4:40 Bryan asks Craig to talk about the Planet Fitness brand and its incredible growth and trajectory, which he attributes to strong fundamentals as well as a deliberate marketing campaign to recruit not the 20% of Americans who regularly go to the gym, but the 80% who do not.

7:40 Craig talks about what he sees as digital trends in the fitness industry, and how his experience working in other industries helps to inform and shape that view.

10:50: Craig shares the five objectives Planet Fitness uses to leverage the benefits of technology.

12:30: Bryan asks Craig to share his thoughts on the role data plays in Planet Fitness's digital strategy and how to use this volume of information in a meaningful way.

16:50 Craig shares his view of the at-home market, whether it is poised for continued growth, and what is holding this market back.

20:40 Craig reiterates to listeners the importance of staying true to a company's core values, and at 22:45, shares how thoughts on this year's IHRSA conference.   

Bullet List of Resources:

https://www.planetfitness.com/

Guest Contact information:

https://www.linkedin.com/in/craigj91

 

Jun 4, 2019

On this week's Fitness + Technology podcast, host Bryan O'Rourke welcomes, from beautiful Copenhagen, Denmark, Kenn Gudbergsen, co-founder of TrainAway. TrainAway is a mobile app that provides users, especially travelers, access to gyms directly on their phone. Recently, TrainAway partnered with IHRSA to offer a passport program that provides IHRSA member with a 25% discount and participating clubs while they travel. Listen in as Kenn and Bryan discuss industry trends including the upswing in travelers, especially millennials, who still work out while they travel.

One Powerful Quote:

22:22: “It's all about learning. We need to learn from our users, and we need to learn from the gyms. It's the fundamental feedback loop we need to succeed at...being able to learn from your users is so important.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:05: Kenn gives us a quick rundown of his business philosophy, as fully articulated in a recent article published in LinkedIn, and how this serves as the basis for TrainAway.

6:25: Bryan asks about the notion of convenience. How big is the marketplace for young, itinerant people like the ones TrainAway attracts? Kenn believes that the growth of people who describe themselves as fit and active is a huge factor.

8:35: Kenn shares the three main value propositions he hears from club owners who work with TrainAway to attract travelers.

11:25: Kenn talks about the partnership between IHRSA and TrainAway, which includes a passport program that provides IHRSA members with discounted access to clubs when they travel.

19:50: Bryan asks Kenn what inspired him to start Trainaway.

18:40: Kenn talks about what it's like to be an entrepreneur in the nordic region.

21:20: Kenn shares a few pieces of important information he has learned along the path of being an entrepreneur, including the importance of finishing work.

Bullet List of Resources:

https://www.trainaway.fit/

https://www.linkedin.com/pulse/how-fitness-industry-loses-out-potential-revenue-world-gudbergsen

https://www.ihrsa.org/

https://www.ihrsa.org/improve-your-club/programs-for-members/passport/

Guest Contact information:

https://twitter.com/kegu10ab?lang=en

https://dk.linkedin.com/in/kenn-hougaard-gudbergsen-5b66a044

 

May 28, 2019

On this week's Fitness + Technology podcast, Bryan joins us direct from the 2019 IHRSA Conference for a member roundtable entitled “Club Technology: Trends, Opportunities & Threats.”  IHRSA is a global community of health and fitness professionals representing 8,000 member clubs in over 70 countries, whose goal is to grow, protect, and promote the health and fitness industry. This year, IHRSA members flocked to San Diego to learn from and network with the best and brightest in the industry, and Bryan, after a brief presentation, takes questions from club owners and operators in the audience, while other participants and audience members chime in with their own experience as club owners and operators.

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