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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: November, 2020
Nov 11, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Brent Darden to the show. Brent’s history in the health club and fitness space began as a personal trainer and working in corporate wellness, most notably as the GM for the Cooper Institute and Telos Fitness Center in Dallas, Texas. He has served as the Chairman of the Board for IHRSA and is Chairman for REX Roundtables. He recently was appointed the Interim President & CEO of IHRSA. Bryan and Brent touch upon some great information in our industry and share their optimism for the future. 

If you are interested in registering for the upcoming webinar series with Bryan, Brent, and Dana Milkie of eGym on November 19th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_xHTfAqnUQWyFHj7vVT3tOg

One Powerful Quote: 
18:35: “Crisis breeds progress. It breeds creativity, inventiveness, and it propels action.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:44: Bryan asks Brent to share his insights on why our industry is essential with the data behind low-risk spreading of COVID-19.

7:14: Bryan and Brent discuss the future for club operators and the consolidation of the industry.

11:38: Bryan asks Brent about the impact of technology as an upcoming hybrid model.

14:31: Brent highlights a few key initiatives for IHRSA domestically and internationally for navigating the pandemic.

17:45: Bryan wraps up the show, and Brent shares his final advice for operators and professionals.

Bullet List of Resources:
https://www.linkedin.com/in/brent-darden-141b7113/

https://www.europeactive.eu/news/safeactive-study-%E2%80%93-preliminary-results-showing-extremely-low-levels-covid-19-risk-fitness-clubs

https://www.ihrsa.org/about/media-center/press-releases/check-in-data-a-success-clubs-arent-spreading-the-virus/

https://www.ihrsa.org/

https://www.ihrsa.org/industry-leadership/national-health-and-fitness-alliance

Guest Contact Information:

https://www.linkedin.com/in/brent-darden-141b7113/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Nov 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back friend and advocate, Emma Barry. The two revisit Emma’s views on the boutique studio space as she and Bryan discuss digital and technology ahead of their upcoming webinar series.

Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. Emma is currently the Chief Creative Soul at Good Soul Hunting which helps health and fitness brands recruit top executive talent. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector.

If you are interested in registering for the upcoming webinar with Bryan and Emma on Tuesday, October 20th, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_YLAyoIGfSyqODmZKEyNzbA

One Powerful Quote: 
7:28: “We sit on believe systems. We sit on behaviors… it’s the small things that give the big change. It’s not the big change that I want tomorrow because you fail at that… it’s behavioral change and it’s when you need it at the dosage that you need it. And in fact, the most effective behavioral change is when you barely discern it.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:19: Bryan reflects with Emma on the unexpected transformation in the boutique industry, and Emma elaborates on why gamification has become so prominent through hyper personalized data points.

6:07: Bryan and Emma articulate on what behavioral modification drivers are and what that means to users.

8:27: Bryan asks Emma her thoughts on omnichannel content distribution as a means of forced adoption and what she thinks users are demanding.

11:46: Bryan inquires with Emma about the division in apps that deliver value to users. They agree that these tools have become a convenient, integrated experience and a crucial part for business strategy.

17:27: Emma shares what are automated functionalities in boutique studios.

21:12: Bryan and Emma discuss why legacy brands are at a disadvantage to their competitors with digital transformation.

25:13: Emma elaborates on strength training as a micro segment in the boutique studio marketplace.

31:35: Bryan wraps up the podcast by asking Emma how she discerns defining the space by generation.

Bullet List of Resources:
Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks: https://amzn.to/2Ss9XIl

Building a Badass Boutique Masterclass: https://www.buildingabadassboutique.com/

Use code BADASS for 75% off

Good Soul Hunting: https://www.goodsoulhunting.com

Scott Galloway’s Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is Death?: https://www.forbes.com/sites/johnkoetsier/2017/05/10/galloway-google-is-god-apple-is-sex-facebook-is-love-and-amazon-is-death/#79007fcd282b

Guest Contact Information:
http://emmabarry.com

https://www.linkedin.com/in/emma-barry-51ba6a3/

https://www.facebook.com/emma.barry.33

https://twitter.com/emzboobarry

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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