This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Steve Maisonet to the show. Steve is the Co-Founder & CEO of MoFit, a fitness tracking and community engagement app that helps gyms and fitness clubs engage, motivate, and ultimately retain their members longer. MoFit provides an engaging, fitness tracking experience that is unique to each gym brand and helps build stronger gym communities. Today, Steve joins Bryan to share his insights for startups as well as discussing other key trends in gamification, personalization, and engagement.
Learn more about Club Industry’s Executive Summit: https://www.clubindustryshow.com
Learn more about FitNation 2022 Edition: https://fitnation.co
One Powerful Quote:
16:42: “You have to always stay in tune with your members. Understand their current motivations and tap into both intrinsic and extrinsic motivation drivers to keep them coming to sustain their motivation, and this is just an ongoing process that you have to do with your members.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:14: Bryan opens the show by asking Steve his view on the challenges in technology for gyms and how this started MoFit.
7:41: Bryan and Steve talk about intuitive user experience and providing real value.
9:56: Bryan inquires with Steve on his approach to engagement with MoFit and his thoughts about it.
14:42: Steve discusses the barriers and problems existing for clubs to keep member motivation.
17:50: Steve shares his views on proper personalization.
20:02: Bryan and Steve talk about the disparity in personalization and a single source solution.
23:14: Steve talks about his company MoFit.
27:03: Bryan wraps up the show with Steve sharing his advice for startups.
Bullet List of Resources:
https://www.linkedin.com/in/stevemaisonet/
Guest Contact Information:
https://www.linkedin.com/in/stevemaisonet/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/