This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Dana Milkie to the show. Dana is a key executive leader well known and respected throughout the industry including his positions as Senior VP of ABC Financial, President & CEO of InTouch Technology, and now VP of North America at eGym. As an expert in growth, resources, and profitability strategies, listeners will hear Dana’s insights from his new position and how he is changing the direction at eGym as a result of the crisis in business shutdown and uncertain consumer behavior.
Also FIT-C's upcoming webinar "Conquering the Crisis. How Tech Will Help Gyms Pivot" will be on Tuesday May 12th at 2PM Eastern. You can register for FREE now here: https://egym.zoom.us/webinar/register/WN_oYZTN6fBQ46tgqIsv5DfLA.
We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com
One Powerful Quote:
15:48: “We are all in this together. We’re trying to figure out how to change the industry, affect what the clubs are doing in the middle of a crisis like we’ve never seen before anywhere. So if we work together…we want to help everybody in the industry come out the other side if not stronger, at least with a strategy going forward that reflects what happening in the world and allows them to be positioned well for what clubs are going to look like.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
5:35: Bryan asks Dana on the long term implications around trends in the fitness industry. Dana says the challenge will be how operators shift demand to a more convenient and omnipresent option for consumers.
8:57: Bryan agrees with Dana and shares his thoughts on how this accustomed behavior will be essential to all industries as customers expect a digital connection. Dana notes this will be a hard pressed conversation and an opportunity to stress the importance of health.
11:55: Dana shares why he joined eGym and how the organization wants to help leverage their technology as a solution to help the marketplace.
13:38: Bryan inquires with Dana about eGym’s free digital member app. If you interested in learning more, click here: https://egym.com/en/apps/.
15:40: Dana shares his final thoughts and encourages listeners that the community of the fitness industry will survive and flourish once again. He reminders the audience that eGym is available to help everyone with a strategy going forward that will reflect a good position for the future.
Bullet List of Resources:
https://www.linkedin.com/in/dana-milkie-38ab47/
Guest Contact Information:
https://www.linkedin.com/in/dana-milkie-38ab47/
https://www.facebook.com/profile.php?id=100000732609828
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163