On this week's Fitness + Technology Podcast, Bryan discusses the Fitness Industry Technology Council's 2019 Tech Trend Report. Established in 2008 as a nonprofit membership organization, FIT-C's mission is to promote the responsible and effective adoption of technology in order to enhance user experience and improve business models for operators. Their annual trend report is a great way to keep an eye on the trends that will impact the market for years to come.
On this week's Fitness + Technology Podcast, Bryan welcomes veteran Australian fit-tech entrepreneur Deborah Goldberg to the podcast. Deborah came into the fitness industry ten years ago, with a focus of bringing Zumba to Australia, a nation with one of the world's worst obesity levels. Today, she works with AirFitness, designing tech products specifically for the fitness industry. She also launched Sub A Class, a free app that connects fitness instructors with one another to fill in or cover other instructor absences, as well as Morfis, an app that promotes business for fitness professionals.
This week, Bryan welcomes Australian fitness leader, Justin “JT” Tamsett, Managing Director of Active Management. Bryan first interviewed JT seven and a half years ago, at the FILEX 2011 Fitness Convention in Sydney, Australia. Despite the time that has elapsed, the pair find that many of the subjects they discussed then are still relevant today, from exploring ways to modernize the fitness industry, to how exercise can be used to tackle disease head-on, and why JT believes the fitness industry should come together to get people moving.
This week, Bryan welcomes to the podcast Sharad Mohan, co-founder and CEO of fitness company Trainerize. Founded in 2008 as a consumer fitness app, Trainerize has pivoted to become an industry
leader in fitness technology, allowing trainers to more easily find clients and provide them with custom meal plans, exercise routines, and much more. With three-hundred thousand active users and more than seventy-five thousand fitness businesses using Trainerize, Mohan shares his thoughts on what it takes to be successful and to truly engage with clients using technology in the fitness industry.
This week, Bryan serves as a panelist at CanFitPro's World Fitness Expo. He is joined by CEOs and other industry leaders to discuss the future of fitness technology. Discussion topics include how technology can be used to improve peoples’ lives and how it can be used to entice people to exercise and embrace wellness. The experts share their insights from decades of work in the field and what they believe the future holds for the industry.
Panelists include Bryan O'Rourke, CEO of Vedere Ventures and founder and CEO of Integerus;
Paul Bowman, CEO of Wexer Virtual; Mike Leveque, COO of MYZONE; John Ford, CEO of eGym North America; and Len Fridman, co-founder and CEO of WellnessLiving. Steve Groves, CIO & VP at GoodLife Fitness, hosts.
This week, on the Fitness + Technology podcast we welcome Rasmus Ingerslev, chatting to us from Stockholm, Sweden. He is the Chairman of REPEAT in addition to IHRSA and Executive Vice Chairman of Wexer. Co-founder of the Danish Fitness & Health Organization, Rasmas has been noted as one of Denmark’s top CEOs and has a formidable reputation in the global fitness + tech innovation space.
Building on Rasmus’s two decades in fitness entrepreneurship, REPEAT is the next generation of gym club. REPEAT is a urban brand designed with millennials in mind--more like a nightclub than a YMCA. It’s bigger and better than exercise; it’s about lifestyle--that, with world-class technology, seamlessly folds in with customers’ pre- and post-workout lives.
This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Colin Milner, CEO of the International Council on Active Aging. A leading expert on the health and well-being of older adults, Colin debunks myths surrounding the 50 and over crowd, particularly when it comes to tech savvy and their economic potential: Not only do adults over 50 make up half the number of all total adults, they also spend half of the money spent by adults altogether.
ICAA, in addition to challenging preconceived notions about aging, works to connect like-minded organizations and professionals who share the same beliefs. They are also the driving force behind Active Aging Week, which occurs during the last week of every September and encourages older adults to stay active, healthy and engaged.
In episode 69 we invite President and CEO of Athlete Intelligence, Jesse Harper to join the podcast and discuss his unique perspective on how IOT has impacted sports today.
Jesse has had numerous roles with Polar and within the fitness space. Now since 2012 he has been with Athlete Intelligence, the leading sports technology and data analytics company. In this episode we will discuss trends within athletics, data and coachable moments.
Athlete Intelligence focuses on athlete performance and safety with a particular focus on head injuries and concussions. With some hesitations to change, sports and coaches are starting to adopt the new technologies. These technologies and tools are still new to this industry so it can be challenging.
Listen in as Jesse shares his insights on the dynamic of athletic performance. Where the focus is today and where the industry will take it. What data is being collected and how it applies to their performance, safety and winning.
For episode 68 we are grateful to talk with the former Netpulse President and now CEO of eGym North America, John Ford.
We pick the brain of John and discuss what's happening in the industry, what does technology really mean, where are we going and what are the pain points and opportunities.
Most of the focus in our industry has been focused on the people that are already part of our facilities, but there hasn't been nearly enough focus on the other 80% of the population who aren't successful today with fitness or involved with a gym.
Listen in as John expresses his insights on technology and how it helps motivate those that are fit to get more fit and to get those that aren't fit today, fit. Simplicity for user experience is key and eGym has broken their workouts down to provide this experience in the most motivating way.
John shares his thoughts on the current key trends within the fitness space that will be keeping our eye out on! Thank you Mr. Ford for being such a valuable guest. See you at canfitpro.
On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card.
What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results?
Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions.
There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience.
Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand.
Human Capital (the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization) was the topic of this year's EuropeActive event and the perfect relation to Jessie's professional experiences.
Jessie, a consultant within the fitness industry, highlights the benefits in attending EuropeActive, a non-for-profit organization representing the whole of the European health and fitness sector in Brussels. The European health & fitness sector serves over 60 million consumers, generates 26.6 billion Euro in revenues, employs 650,000 people, and consists of 59,055 facilities. An experience to connect, learn and network with some of the most influential leaders in the fitness industry.
FIBO, the leading international trade show for fitness, wellness and health is an expo for sports, nutrition and healthy lifestyle. The event deals with over thousands of dealers, manufacturers, distributors and buyers.
Al, COO of VertiMax, provides some information on the VertiMax product and education and takes time to express the importance of having a presence within your international markets. Along with being part of the new innovations from around the world at FIBO.
For episode 65 we invite Dave Tillman to join the podcast and discuss service automation and how Service Channel's new partnership with Ecofit can explore a whole new level of customer support.
What's going to separate the guru genius brands from others, execution engines. Collection of data, enterprise platforms, automation (AI) and human capital will be key differentiators.
Listen in as David shares the experiences that other industries have implemented and how it has created efficient operations and reduce costs for their businesses. Along with IOT providing data for owners to better manage their customer experience.
For episode 64 we recap IHRSA 2018 and listen in to the Round Table discussion on Artificial Intelligence - The Future is Here.
Listen as the panel shares their thoughts on AI. Where has Artificial Intelligence come from, how does it relate to today's world and where is it going in the near future. AI is here, what does this mean to your business and how will you adjust? Use the tools to customize your business and keep your connections personal and scaleable.
Enjoy the listen to the live Round Table from IHRSA 2018!
For episode 63 we sit down with CEO of Motosumo, Kresten Juel Jensen.Technology in the Group Fitness space has recently been a big trend. How do we address the challenges in this space and address the changes?
Motosumo is one network connecting people participating in group training. One that makes people come back and invite others to adopt the good habit of training together.
2018 will be yet a very interesting year with the recent investment round fueling the growth of Motosumo in Europe and US as the first mobile only service connecting every participant in group training. In a real time. A unique combination of coaching, gaming, and social network. Available to any gym, independent of hardware.
For bikes and equipment without sensors, Motosumo is the first application in the World to use the built-in motion sensors of the phone to compute all relevant training metrics.
For episode 62 we sit down with Co-Founder of Moon Mission Media, Brandi Bergeron.
As a Social Media Practitioner, Digital Business Strategist and Marketing Enthusiast Brandi helps people, businesses and brands develop and promote elevated marketing messages to engage, delight and convert current and future clients.
There are changes in the social world and we need to think about how we adjust. Facebook threw us a curve and Brandi has a new outlook on the process.
Listen in to learn and understand what relates to today's world in the social media and marketing industry. Don't undervalue engagement. Just because you are on social media, are you actually maximizing your time with people and conversations you want your business to be a part of? Engage, connect and listen.
Thanks Brandi for being such a wonderful thought leader, mentor and insightful guest!
For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach.
Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles behind marketing.
Marketing is not just advertising, it is everything you do.
Thank you Alan for bring such insightful thoughts to our listeners!
For episode 60 we catch up with CEO of Discover Strength, Luke Carlson. We were honored with his time at ChinaFIT and look forward to the future connections with such young talented man.
Listen in as we discuss the Chinese market and the technology implementations Luke uses at Discover Strength.
We thank Luke for his time and appreciate his insights.
On today's episode, we talk IHRSA 2018 and share Bryan K. O'Rourke's presentation from last year's presentation, "Poised for Expansion. The Future of the Fitness Industry."
Listen in as as Bryan discusses key trends that are impacting the industry and laying the ground work for 300% growth in the near future for the industry space. Consumer trends, technology trends, economic trends and globalism and how these things will converge to create a much larger market place then today.
The International Health, Racquet & Sportsclub Association (IHRSA) is the fitness industry's only global trade association. IHRSA represents over 10,000 for profit health and fitness facilities and over 650 supplier companies in 71 countries. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful.
The IHRSA 2018 Convention & Trade Show will be held in San Diego, CA, March 21-14, 2018. You can find out more at https://www.ihrsa.org/
For episode 58 we catch up with CEO of Anytime Fitness, Chuck Runyon. A great discussion around his recent book titled "Love Work" and how to create a high performance culture within the workforce.
As a leader or influencer, we are looking to help shake our culture to make it the best place, work. Go to work happy, leave work gratified.
"You should never have to miss life's most important moments."
Ask yourself, do you know what your employee value proposition is? Learn how to create and implement this value prop by listen to this episode with our dear friend, Chuck Runyon.
For episode 57 we're exploring the dynamic world of sports science at the crossroads of technology with Emmy award-winning writer and the author of "Unplugged," Phil White.
In this podcast we're talking about the connections between mindfulness and technology when it comes to breathing, eating, moving, sleeping, and exercising including the relationship of health club and fitness facilities and devices.
We also learn from Phil about the importance of what he calls having a "white belt mentality" when it comes to both fitness and technology, and why he believes that technology's best use case in fitness is to identify a movement fault that is potentially harmful to a client, know what the correct solution is, and to have the client implement that solution.
For successful coaches and trainers, we uncover why fitness technology must only be a tool in a professional's toolbox to help inform, educate, and increase self-awareness to get a client to a place where they are actually independent and no longer need that technology.
When it comes to sports science being fueled by technology, what are the real game changers and the most important aspects of consciously applied devices and software to truly support and uplift the human inside and outside the club?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Phil white.
About The Book: Unplugged: Evolve from Technology to Upgrade Your Fitness, Performance, & Consciousness
In the first quarter of 2016, Americans bought 19.7 million fitness wearables, an increase of 67 percent over the previous year. By 2020, the global market for fitness-focused apps and devices is expected to grow to $30 billion. This means that more than ever, we’re looking at our wrists not only to check the time, but also to see how much we’ve moved, monitor our heart rate, and see how we’re stacking up against yesterday’s tallies.
As a result of our fitness tech addiction, we’ve lost awareness of what we’re doing, how we’re feeling, and what’s going on around us. This is bad enough in the gym, but when we get outside, the constant checking of a tiny screen truly wreaks havoc, downgrading what should be a rich experience into yet another task we need to complete to meet our daily goals. And if we fall short, we feel inadequate. There’s also the issue of data inaccuracy, with many device makers now admitting that their gadgets provide only estimates. So why do we continue to obsess over data and treat it as gospel truth?
It’s time to stop, take a breath, and hit the reset button in a big way. Unplugged provides a blueprint for using technology to meet your health and performance goals in a much smarter way, while reconnecting to your instincts and the natural world. In addition to sharing the performance expertise of Brian Mackenzie and the scientific insight of Dr. Andy Galpin, Unplugged features exclusive stories and advice from elite athletes and world-renowned experts like Laird Hamilton, Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro, Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager.
Phil White is an Emmy-nominated writer who frequently contributes to The Inertia, SUP the Mag and Canoe & Kayak. He is the co-author, with Dr. Kelly Starrett, of the forthcoming books Flight Plan and Waterman 2.0, and is also collaborating on Game Changer with University of Michigan football performance director Dr. Fergus Connolly and Bridging the Gap with Sue Falsone, the first female athletic head trainer in Major League sports. His other books include Whistle Stop, which Larry King said, “I can’t put down,” and Our Supreme Task, which The Times Literary Supplement called “Illuminating.”
As the rewards for winning have increased, it’s no surprise that sports team budgets have followed suit. Sure, the athletic program at the University of Texas brought in $161 million last year, but the Longhorns also spent $154 million over the same period. Fifteen other college athletics program also racked up over $100 million in annual expenses. But that’s child’s play compared to the outgoings at the world’s most valuable soccer team, Manchester United, which spent more than $500 million in 2015.
The trouble is that all this spending often fails to yield better results. Teams in all sports have tried just about every gimmick to “hack” their way to better performance. But as they’ve gotten stuck in stats, mired in backroom politics, and diverted by the facilities arms race, many have lost sight of what should’ve been their primary focus all along: the game itself.
In Game Changer, Fergus Connolly shows how to improve performance with evidence-based analysis and athlete-focused training. Through his unprecedented experiences with teams in professional football, basketball, rugby, soccer, Aussie Rules, and Gaelic football, as well as with elite military units, Connolly has discovered how to break down the common elements in all sports to their basic components so that each moment of any game can be better analyzed, whether you’re a player or a coach. The lessons of game day then can be used to create valuable learning experiences in training, evaluate the quality of your team’s performance, and home in on what’s working and what isn’t.
Game Changer also shows you how to expand training focus from players' physical qualities to also advance athletes technically, tactically, and psychologically. His TTPP Model not only helps players continually progress but also stops treating them like a disposable commodity and instead prioritizes athlete health.
"It's not enough to have quantitative analysis through a fitness device unless you are putting it into a behavioral and environmental context." - Phil White on the Fitness + Technology Podcast
"Technology's best use case in fitness is to identify a movement fault that is potentially harmful to a client, know what the correct solution is, and then have the client implement that solution. For best success, you use fitness technology only as a tool in your toolbox to help inform, educate, and increase self-awareness to get your client to a place where they are independent and no longer need that technology." - Phil White on the Fitness + Technology Podcast
For episode 56, where learning and growing from the CTO of FitMetrix, Josh Lloyd about using technology for the member to win. This is something that we explore quite a bit on the show, but this is a deeper discussion where we are learning from Josh about the strategy and tools that will connect the sometimes disparate technology silos inside and outside the club to help bring them back together.
In this podcast we're talking about not only how to use technology to enhance and uplevel the customer experience but also how to incentivize healthy living through data points collected via gamification and that relationship to smart push notifications sent to members.
FitMetrix was founded in 2013 to solve a need around group training but has now evolved to a more robust platform that does much more by bringing in best practices from outside the fitness industry: FitMetrix has significant technical experience and believes customer service is the most critical path to success.
With technology racing ahead faster than ever before what are the smart data sets that club owners and operators can piece together in a tracking solution designed to increase member retention while giving clients better results?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Josh Lloyd.
Josh Lloyd is the co-founder and CTO of FitMetrix, which provides state of the art technology to gyms and health clubs to give members the ability to schedule, train and receive real-time tracking of effort and performance through a facility’s website or customizable app.
FitMetrix has partnered with hundreds of gyms across the nation, including Life Time Fitness, Gold’s Gym, Cycle Bar, Cooper Institute, US Fitness and more. Prior to co-founding FitMetrix, Josh was the co-founder and visionary of ShopVisible LLC, which provided business owners with smart technology that combined solutions for customer service, back office, inventory, marketing, accounting and IT into one SEO friendly tool. Due to the success of ShopVisible, Josh was ranked as one of Atlanta Business Leaders’ Top 25 Entrepreneurs in Atlanta in 2012. Prior to ShopVisible, Josh was the Director of Research and Development for CareMedic Systems Inc., as well as Omega Systems Inc.
Josh has a bachelor’s degree in business from Florida Atlantic University and has 20 years of experience in professional software development.
"What we must ask as an industry is what can we be doing outside of just booking a class, outside of what is just happening in the studio, but also what are the other opportunities we can use to engage with the member?" - Josh Lloyd on the Fitness + Technology Podcast
"At the end of the day when the technology is not there, you're self-regulating. When you're up on a leaderboard at the same time of the people next you, you're going to push yourself harder, everyone's going to push themselves harder." - Josh Lloyd on the Fitness + Technology Podcast
On episode 055, get ready for a compelling and insightful conversation live from Titleist Performance Institute in San Diego, CA with its Co-Founder Dr. Greg Rose, a pioneer in 3-dimensional biomechanics, strength and conditioning, and expert in fitness technology.
In this podcast we're taking a deep dive into the success of TPI and it's impact on the fitness industry as a whole. If you are a fitness pro or operator that has been curious about using technology, apps, and movement screens to deliver better results to your clients and revenue to the club, you're going to enjoy this thought-provoking show.
Through the past 17 years, Greg has helped thousands of golfers of all skill levels reach peak athletic performance. His cutting edge yet research-based form of functional training combined with golf-specific motor learning drills have made Greg one of golf’s top strength and conditioning professionals.
Greg has also been an integral component in the creation of the "Jugamos Todos" program developed by TPI Sports, working in conjunction with the Mexican Ministries of Health and Education, along with the support of the Mexican Football Federation by launching this Physical Education Program deployed across the country's elementary schools to create a sports movement based program, as one of the foundations for thier official FEMEXFUT app-based Youth Pathway.
What new technology can fitness pros and operators begin to harness that support low-cost movement screening, help fight childhood obesity, and deliver more ROI to clubs?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Dr. Greg Rose.
Greg is a board certified Doctor of Chiropractic and holds an engineering degree from the University of Maryland. Greg specializes in assessing and treating golfers, 3-dimensional biomechanics, strength and conditioning, manual therapy, rehabilitation, nutritional supplementation and therapeutic exercises. Combining an engineering background with an expertise on the human body, Greg helped pioneer the field of analyzing 3-dimensional motion capture models of the golf swing. That research has helped golf professionals all over the world gain a better understanding of how the body works during the golf swing.
Through the past 17 years, Greg has helped thousands of golfers of all skill levels reach peak athletic performance. His cutting edge yet research-based form of functional training combined with golf-specific motor learning drills have made Greg one of golf’s top strength and conditioning professionals.
Greg also helped develop the Selective Functional Movement Assessment (SFMA), a revolutionary movement assessment that helps identify altered motor control and guides medical practitioners on how to treat patients more efficiently. Greg frequently appears on the Golf Channel. The TPI certification seminar series has made Greg one of the most requested speakers in golf health and fitness. He has lectured in over 21 countries and has been featured in many golf and news publications.
"You must realize that when it comes to behavior change pshycology and losing weight, there are two parts of you: the rational and the emotional. Your logical brain understands that you need to lose weight, but your emotional being must also be convinced." - Dr. Greg Rose on the Fitness + Technology Podcast
"I think that most wearables are stuck in logic." - Dr. Greg Rose on the Fitness + Technology Podcast
"In the age of technology revolution, its really hard to get kids to move, so if we want to win the battle against childhood obesity, we must use smart technology to do so." - Dr. Greg Rose on the Fitness + Technology Podcast
New technologies in the fitness space are helping everyone achieve greater results as digital reward programs are making the gym experience more enjoyable for customers and more profitable for owners. In the past, running a loyalty program was fairly expensive and required a great deal of manual effort. Now there are automated tools available and tailored to the fitness space that allow members to track progress, use points, and interact with the club, all without the need for additional staff to facilitate the process.
This episode is for club owners, operators, and fitness professionals to explore the impact of how digital reward programs can be used to drive engagement, increase spend-per-member, and improve customer retention.
For episode 054 we're joined by Sunil Saha, the Co-Founder and CEO of Perkville, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow.
Sunil also discusses how fitness management systems are investing heavily in their API's and mobile platforms which is opening up the ecosystems for new players to come in and have an incredible impact on engagement and member experience in the health club industry.
With the plethora of technologies at our disposal to increase customer loyalty, how can we use these digital platforms and automated services to enhance the member experience and reduce monthly attrition?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Sunil Saha.
Sunil Saha is the Co-Founder and CEO of Pervkille, a company offering custom automated loyalty programs in minutes that is revolutionizing how businesses motivate their customers to help them grow.
Sunil has been working in technology for over 15 years since graduating with a BA in Human Biology from Stanford and enjoys working in teams to build things that the fitness industry needs in the era of exponential technology, including product management, internet services, healthcare, small business marketing, and more.
"Being able to test is key to understanding how your marketing programs are performing." - Sunil Saha on the Fitness + Technology Podcast
"If you structure your membership program incorrectly, it will either cost you too much money or fail to have an impact on your business." - Sunil Saha on the Fitness + Technology Podcast
"Quickly responding to customer feedback is one of the fastest ways you can build customer advocacy." - Sunil Saha on the Fitness + Technology Podcast
For episode 053, we're joined by best selling author, speaker, and behavior change expert Nir Eyal, as he shares the powerful insights and strategies that companies inside and outside the fitness industry use to create engaging products and foster repeat clientele.
Today on the show, we navigate the intersection of psychology, technology, and business, as Nir provides a comprehensive approach for using modern technology to build habit-forming products and how to apply these techniques to the wellness and fitness world.
We dive into the psychological principles that lead to habit change with Eyal's "Hook" model, which involves four main steps: trigger, action, variable reward, and investment. He explains the value of understanding these different stages, and how building around your user's' own internal drivers will help to create an emotionally rewarding experience and keep customers coming back for more.
With all the advances in our modern world, how can club owners and fitness pros combine new technologies and these habit-forming principles to make a profound impact on health, create loyal fans, and increase member retention?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Nir Eyal.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”
Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. He is the author of the bestselling book, Hooked: How to Build Habit-Forming Products.In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today.
Nir is also an active investor in habit-forming technologies. Some of his past investments include: Refresh.io (acquired by LinkedIn), Worklife (acquired by Cisco), Eventbrite, Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Kahoot!, Byte Foods, Anchor.fm, and Symphony Commerce. Nir attended The Stanford Graduate School of Business and Emory University.
"Wherever new technologies suddenly make a behavior easier, new possibilities are born ." - Nir Eyal on the Fitness + Technology Podcast
"The big problem with humans is that we have a "present-bias" and don't assess the future consequences of our behaviors. We can change our actions by using technologies to bring the rewards closer to the present moment with the long-term goal of getting people to enjoy these behaviors." - Nir Eyal on the Fitness + Technology Podcast
"There are only three ways to capture your competition’s users’ habits. Either make the reward more fulfilling, send users through the hook faster, or cycle through the hook more frequently." - Nir Eyal on the Fitness + Technology Podcast
For Episode 052 we're joined by Simon Hall, Principal Consultant at Fitness Business Experts and the General Manager of MYPT App, to show us the strategies needed to leverage technology and social media for generating leads, creating an engaging community experience, and increasing customer retention.
Even in our fast-paced digital world, we still see a serious lag in the adoption of social strategies and new technologies with many of today's clubs and personal trainers. This failure to take advantage of social platforms and new advancements in the fitness space will cause many facilities to suffer as others begin to offer a more exciting and emotionally engaging experience.
Coming up, Simon breaks down the concept of creating a "Club-Within-A-Club." With the recent success of studio and boutique training centers, he shows how larger gyms can create a similar appeal within their existing facilities by transforming the experience around exercise classes. We talk about how many forward thinking club's now have specific ecosystems for their group training programs through using new technologies, upbeat music, and specialized branding.
These features add a custom feel for the members and fosters a community around these segments of the gym that provide their own unique atmosphere apart from the main facility.
We also talk about the shocking statistics of members who aren't aware their gyms are even on Facebook. Simon explains the importance of having someone to be the technology "Champion" in the club, who takes charge of social media interaction, and leads the digital front for customer retention.
It's one thing to have the technology, but implementing and bringing it to the consumer in a seamless way calls for someone who is tech-savvy, enjoys creating content and posting on social platforms, and has a true passion for building a trusted bridge between their customers and technology.
With the high level of competition and rising consumer expectations in our industry, how can clubs and fitness professionals take advantage of new technologies and social platforms to offer a unique experience, build an engaged community, and increase member retention?
The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Simon Hall.
From hotel health club receptionist to respected industry consultant, Simon has held key roles: General Manager of Fitness & Marketing for the New Zealand YMCA, Manager of the Australian & New Zealand Fitness Industry Survey, consultant to many leading independent and popular fitness club chains. He was also Chairman / board member of Fitness New Zealand.
As Principle Consultant at Fitness Business Experts, he assisted all types of fitness businesses and operations to manage their business, improving operational efficiency, setting and managing marketing strategy, membership sales processes and training and anything to improve their bottom line.
Simon is also the General Manager of MYPT App, a mobile app development company. MYPT has created a Personal Training management platform for trainers to manage all aspect of their business from lead generation to accounts tools and client management.
Along with his proven insights on fostering a deep connection between clubs and their members, Simon is also revolutionizing how personal trainers manage their business with MYPT App. This incredible lead generation tool is opening the door to hundreds of new potential clients for qualified fitness professionals in their local areas, as well as offering the payment and accounting systems that trouble so many small business owners.
"Owners and operators need to place a much higher focus on the two biggest challenges we still face in our industry, customer acquisition and retention." - Simon Hall on the Fitness + Technology Podcast
"Whether it's for social media or high-end features, clubs need someone to 'Champion' their technology, get people involved, and ensure a smooth integration with members." - Simon Hall on the Fitness + Technology Podcast
"Clubs who are taking their time to adopt new technologies need to quickly get on board. Consumer expectations are rapidly increasing and businesses who fail to implement new features and foster a community atmosphere though social media will be left behind." - Simon Hall on the Fitness + Technology Podcast