This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience.
If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join
One Powerful Quote:
33:41: “You don’t know what you don’t know."
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:35: Bryan opens the show by asking Will to share what InBody does for a member.
6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey.
10:30: Bryan and Will discuss aligning InBody’s sales and service offerings to an operator.
13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them.
18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going.
22:48: Will shares his advice to operators that want to adopt this technology for their business.
31:55: Bryan wraps up the show with Will imparting his final comments to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/willdahlgren/
Guest Contact Information:
https://www.linkedin.com/in/willdahlgren/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Ernst De Neef. Ernst is the Co-Founder & CEO of Funxtion, an Amsterdam-based B2B SaaS digital fitness content platform company that empowers gym operators around the world with the ability to personalize and distribute digital fitness experiences to their members at scale. Today, Ernst joins Bryan in a conversation on Funxtion’s operation and his insights on how to help businesses optimize their offerings.
If you are interested in applying for our 2022 Innovation Award, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022
One Powerful Quote:
10:23: “Problems cannot be solved on the same level of awareness that created them.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:13: Bryan opens the show by inquiring with Ernst on his theory behind leading fitness technology innovation in the Netherlands.
6:59: Bryan asks Ernst to share why he started Funxtion.
12:25: Bryan and Ernst talk about the new evolution as a result of Funxtion’s technology.
17:30: Bryan follows up with Ernst about some of the dynamics that operators need.
21:50: Ernst shares his pearls of wisdom to the listeners.
25:20: Ernst highlights the trends he sees will happen in the next 5 years.
27:22: Bryan wraps up the show with Ernst imparting his final words.
Bullet List of Resources:
https://www.linkedin.com/in/ernst-de-neef-312a251/
https://funxtion.com
Guest Contact Information:
https://www.linkedin.com/in/ernst-de-neef-312a251/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163