This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry. One Powerful Quote:
27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:48: Marcel describes the background of Basic-Fit and where the brand is today.
7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done.
10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations.
12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space.
17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends.
19:54: Marcel discusses public policy and the challenges for Basic-Fit.
25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.
Bullet List of Resources:
https://www.basic-fit.com
https://www.linkedin.com/in/marcelboots/
Guest Contact Information:
https://www.linkedin.com/in/marcelboots/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C’s 2022 Fitness Technology Innovation Awards. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage our members to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.
If you are interested in participating, please visit our website at: http://www.fittechcouncil.org/fitc-innovation-award-2021.
Self and third party nominations are both accepted. Nominations are due by January 31st.
You can reach out to Bryan at bryankorourke@gmail.com if you have any questions.
Guest Contact Information:
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163