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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Now displaying: Page 2
Jun 15, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:13: Bryan opens the show by introducing the panel. 

5:29: Bryan asks the panel how they are using integration technology in their respective roles.

11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.

14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders. 

21:52: Amie shares her perspective on marketing services as a single source of truth on data. 

23:26: The panel shares their additional views on integration platforms impacting the fitness industry.

26:15: The panel shares their observations on integration platform tools for the fitness space. 

Bullet List of Resources:

https://www.24hourfitness.com

https://www.activewellness.com

https://hapana.com

https://www.middle.app

https://www.perkville.com

Guest Contact Information:

https://www.linkedin.com/in/amie-boring/

https://www.linkedin.com/in/michaelrucker/

https://twitter.com/performbetter

https://www.linkedin.com/in/jarronaizen/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 13, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in advance to Bryan’s upcoming talk. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

29:39: “To be part of all of that, you have to accept technology, or you have to accept that technology is going to be part of your business and not just on the managing side of it.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:25: Bryan opens up the show by asking Shay his views on gamification.

7:55: Shay comments on Bryan’s remarks on the enormity of gaming today. 

10:31: Bryan asks Shay how he defines the metaverse. 

16:38: Bryan inquires with Shay about decisions and fair exchanges in the metaverse. 

24:41: Bryan and Shay talk about the experience around the dynamics of gamification and what solutions can be delivered in this format. 

29:30: Bryan wraps up the show by asking Shay to impart his final advice to the listeners. 

Bullet List of Resources:

https://www.spivi.com

https://www.linkedin.com/in/shayamir/

Guest Contact Information:

https://www.linkedin.com/in/shayamir/

https://twitter.com/ShayAmirSpivi

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

May 12, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes good friend, Alister Rollins to the show. Alister is the Founder & CEO of Move Technologies, a firm that provides clients with innovative branded digital products, all of which are designed to better monetize customer bases while keeping members physically active and connected with their brand and community. Today, Alister joins Bryan in an open conversation about digitization, tech trends, hyper-personalization, and entrepreneurship in the industry space. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

20:50: “I think trust is such a key word, and all brands need to be so focused on trust, and I believe trust is built of alignment, autonomy, and transparency. I think if you can deliver those three things to the consumer and to your potential future members and members, then you develop trust.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:56: Bryan opens the show by asking Alister about his general views on digitization in the fitness industry space.

8:08: Alister talks about why brands need expertise to help them understand the nuisances in digitization for their business. 

9:54: Bryan asks Alister about his inspiration for the foundation of Move Technologies.

14:44: Bryan inquires with Alister about his thoughts in best practices on hyper-personalization. 

17:17: Bryan continues the conversation with Alister on other dynamics in digitization and the implications for brands and their consumers. 

23:28: Alister imparts his pearls of wisdom to listeners on what to consider for their technology and digitization strategy. 

27:58: Bryan and Alister talk about entrepreneurship and the sustainability in venture capital investments coming into the market.

31:59: Bryan wraps up the show with Alister sharing his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/alister-rollins-151b8a1/

https://www.movetech.cc/

Guest Contact Information:

https://www.linkedin.com/in/alister-rollins-151b8a1/

https://twitter.com/alisterrollins

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 28, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Monique Nadeau to the show. Monique is the founder of EatLove, a San Francisco based digital health company specializing in personalized nutrition. Prior, Monique was an investment banker, the youngest Managing Director globally at Dresdner Kleinwort Wasserstein and did political work including advising on presidential campaigns and for other national leaders, developing moderate, results driven economic policies. Today, Monique joins Bryan in a conversation on EatLove and the intriguing technology behind it for personalizing nutrition. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

23:56: “I see the continuation of several of these trends only magnified where personalization is table-stakes.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:33: Bryan opens the show by asking Monique why she started EatLove. 

5:26: Monique describes the uniqueness of the EatLove platform.

7:30: Bryan asks Monique to tell the story behind the algorithms of EatLove. 

12:04: Bryan inquires with Monique about her challenges in building her concept of EatLove. 

15:37: Bryan and Monique talk about fitness partners and how brands can coalesce their business solutions to create more value.

21:02: Monique shares her experiences about her clients. 

23:55: Monique expresses her thoughts on sustainability and where the future of nutrition is going. 

28:00: Bryan wraps up the show by asking Monique to impart her final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/moniquenadeau/

https://www.eatlove.is

Guest Contact Information:

https://www.linkedin.com/in/moniquenadeau/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 13, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Allison Rand to the podcast. Allison is a digital marketing and content executive who has worked with a variety of brands on creative campaign development, content creation and distribution, social media, product development, and design. She is currently the VP of Marketing for YouFit Gyms, and today, Bryan discusses with her the principles of marketing and understanding its practicality in today’s business world. 

To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

6:53: “Everything’s changed, but nothing’s changed because, while the mediums have become more sophisticated and the content is allowed to be more sort of casual, we still yearn for community at home and in club. The way we create and the way we publish has completely evolved, but we’re still all looking for the exact same thing.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:53: Bryan opens the show by introducing Allison’s background into marketing. 

6:31: Bryan asks Allison her perspective on content and the digitization of content. 

7:44: Bryan and Allison talk about trust in community and the tools for influencer marketing. 

10:42: Bryan and Allison talk about having the right partners and right attitude to avoid big mistakes and false assumptions. 

12:52: Bryan and Allison discuss marketing as an integral part of business.

17:43: Bryan inquires with Allison about how operators should manage member’s data. 

21:53: Allison shares her advice to listeners on what they should think about with third party vendors and data. 

23:32: Allison shares her thoughts on content and content production for clubs and brands. 

32:48: Bryan and Allison talk about attending IHRSA 2022. 

34:42: Bryan wraps up the show by asking Allison to impart her final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/allisonrand/

https://www.youfit.com

Guest Contact Information:

https://www.facebook.com/allison.rand

https://www.linkedin.com/in/allisonrand/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 1, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke announces the Innovation Award Winners for Most Innovating Fitness Pro, Fitness Facility, and Fitness Supplier! Bryan is joined by the Accenture Team who selected the winners as they discuss each unique candidate and how they demonstrated using new, innovative technology solutions to serve others in unique and better ways. Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture offers strategy and consulting, interactive, technology, and operations services and delivers on the promise of technology and human ingenuity. We sincerely thank the Accenture team in helping us in our selection process and award presentations.  To learn more about IHRSA 2022 in Miami, visit the registration page here: 

https://hub.ihrsa.org/ihrsa-2022-request

One Powerful Quote:

8:11: “The purpose of this is to help people think about innovation and be motivated by the stories around these successes that are really roadmaps. They are great examples of what everyone should be thinking of the future.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:17: Bryan opens the show by explaining the award presentations and introducing the Accenture team. 

5:04: The Accenture Team explains their selection process as an unbiased party for selecting the winners.

7:53: Bryan encourages listeners to participate in next year’s innovation awards and why they should.

8:37: Bryan and the Accenture team announce Basic-Fit as the Fitness Facility Award Winner and share their comments. They give special recognition to GoFit as an honorable mention.

13:30: Bryan and the Accenture team announce MultiBall as the Fitness Supplier Award Winner and share their comments. They give special recognition to CIPIO.ai as an honorable mention. 

19:58: Bryan and the Accenture team announce Sara Kooperman as the Fitness Professional Award Winner and share their comments. They give special recognition to Edward Navan as an honorable mention.

26:20: Bryan wraps up the show by thanking the Accenture team and recapping the winners. 

Bullet List of Resources:

http://www.fittechcouncil.org/fitc-innovation-award-2021

https://www.accenture.com/us-en

https://www.basic-fit.com

https://www.gofit-gym.com.my/en/

https://www.evolutionwellness.com

https://multi-ball.com

https://cipio.ai

https://sarakooperman.com

https://www.linkedin.com/in/edward-navan-2171bb3b/#experience

https://regymenfitness.com/

Guest Contact Information:

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 16, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Annette Franz to the show. Annette Franz has 30 years of experience helping companies understand their employees and customers, identifying what drives retention, satisfaction, engagement, the overall experience, and designing customer experience strategies to deliver a better experience for all constituents. She is the Founder & CEO of CX Journey, a global customer experience consulting firm that specializes in laying the groundwork required to establish a CX roadmap and strategy to drive culture transformation efforts. Today, Annette discusses with Bryan about the principles of user and membership experience and how organizations should reorient themselves on this focus. 

One Powerful Quote:

20:57: “Just get started. Take the time to really educate yourself on what that means but get started. There are little things you can do that don’t cost a lot of money that you can do to improve the experience.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:46: Bryan opens the show by asking Annette by defining customer experience. 

4:56: Bryan inquires with Annette about why customer experience is such a hot topic today. 

6:17: Annette explains how culture pertains to the customer experience. 

8:21: Bryan and Annette discuss the challenge with the mismatch in culture and creating true value systems.

9:55: Annette highlights the successes and errors when organizations try to initiate a culture with customer centricity.

12:35: Bryan asks Annette what industries have the best customer centric experience. 

14:55: Annette talks about the pitfalls in journey mapping the customer experience. 

16:34: Annette expresses how acquisition and retention does not align with the customer experience. 

19:10: Annette describes the common themes for fitness brands in customer experience. 

20:55: Bryan wraps up the show by asking Annette to impart her wisdom to the listeners.  

Bullet List of Resources:

https://www.linkedin.com/in/annette-franz/

https://cx-journey.com/built-to-win

https://cx-journey.com/customer-understanding

Guest Contact Information:

https://www.linkedin.com/in/annette-franz/

https://twitter.com/annettefranz

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jan 27, 2022

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Marcel Boots to the show. Marcel is the Digital Fitness & Innovation Director at Basic-Fit, one of the fastest growing European market leaders in fitness with more than 1000 clubs and over 2 million members. Today, Marcel discusses with Bryan about Basic-Fit’s successful operation and how they have automated their business with an omni channel experience that is one of the best in the industry.   One Powerful Quote:

27:03: “Don’t think everything is already known in our industry. You have to look outside as well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Marcel describes the background of Basic-Fit and where the brand is today. 

7:43: Bryan asks Marcel how he at Basic-Fit approached technology, innovation, and the challenges and opportunities that they faced when getting it done. 

10:34: Marcel shares about Basic-Fit’s automation platform as a central command center for overseeing their physical operations. 

12:55: Bryan inquires with Marcel about his perspective on automated tech continuing to impact the industry space. 

17:00: Bryan asks Marcel what he thinks will become the standard for operators in approaching these trends. 

19:54: Marcel discusses public policy and the challenges for Basic-Fit. 

25:54: Bryan wraps up the show by asking Marcel to impart his wisdom to the listeners.  

Bullet List of Resources:

https://www.basic-fit.com

https://www.linkedin.com/in/marcelboots/

Guest Contact Information:

https://www.linkedin.com/in/marcelboots/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jan 20, 2022

This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C’s 2022 Fitness Technology Innovation Awards. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage our members to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.  

If you are interested in participating, please visit our website at: http://www.fittechcouncil.org/fitc-innovation-award-2021.

Self and third party nominations are both accepted. Nominations are due by January 31st. 

You can reach out to Bryan at bryankorourke@gmail.com if you have any questions. 

Guest Contact Information:

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 26, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Carrie Kepple Styles to the show. Bryan and Carrie have known each other for over 15 years, most notably working together on the IHRSA Board of Directors. Carrie is part of an elite group of senior leaders, working with clubs all over the world including Gold’s Gym International and Les Mills. Her experience is in club operations where she most recently developed Styles Studios, a new, pioneering fitness brand that offers four boutique studio classes all in one place. Today, Bryan and Carrie have a discussion on technology and what’s happening in club industry. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

34:57: “So I think it’s about being disciplined with your ego like being proud of what you’re going to create but like really paying attention. And always, always, always, always look through the eyes of the customer, not yourself.”  

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:47: Bryan opens the show by asking Carrie about her experience as Chairman of IHRSA. 

9:31: Bryan inquires with Carrie about upcoming trends she has witnessed in the prior years.

16:45: Carrie explains why she believes there are opportunities for the industry to embrace automation for human capital. 

18:02: Carrie articulates on her technology journey for building out her studio concept, Styles Studios. 

23:36: Bryan and Carrie talk about operators losing focus on applying the technology “roadmap” to their business. 

24:46: Carrie talks about her omnipresent strategy at Styles Studios.  

29:39: Carrie shares her story behind the creation of Styles Studios. 

33:49: Bryan wraps up the show by asking Carrie to impart her pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://www.stylesstudiosfitness.com

Guest Contact Information:

https://www.linkedin.com/in/carrie-kepple-414a555a/

https://twitter.com/CarrieKepple

https://www.facebook.com/carrie.kepple

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 20, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mark Notton, Senior Director of IM Category Management at Samsung. As the leader of Samsung's mobile product and commercial operations in Europe, Mark’s position is at the forefront of cutting-edge innovation and product strategy. He joins Bryan today in a discussion on this and why Samsung is pursuing these endeavors to better serve their customers. 

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

22:49: “I think anyone who is working in the fitness and health space has a really important role. That health, the quality of health of many consumers around the world is lower than it use to be…You have a really important role to play in improving that…We are not able to build all these solutions. We build the hardware. We build the platform, and really it’s up to everyone else to make the most of it and go run with what we’ve built.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:36: Bryan opens the show by asking Mark to share what health and well-being innovations Samsung has been involved with in the past. 

8:35: Bryan inquires with Mark about new key innovation points in Samsung’s latest watch release. 

11:11: Mark comments on the smart functionality in the Galaxy 4. 

13:57: Bryan asks Mark his predictions on the trends in integrating these tools with data to better serve the health and fitness industry.

16:16: Mark talks about Samsung’s content strategy on health and wellness. 

19:22: Mark shares his thoughts on professionals in the fitness realm to consider using these tools for their businesses. 

22:30: Bryan wraps up the show by asking Mark to impart his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/mnotton/

https://www.samsung.com/us/watches/galaxy-watch4-classic/

https://news.samsung.com/us/samsung-ballie-ces-2020/

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

https://developer.samsung.com

Guest Contact Information:

https://www.linkedin.com/in/mnotton/

https://twitter.com/marknotton

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Aug 6, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Leon Rudge, Director of Digital Experience at Life Fitness, to the show. Today, Bryan and Leon share their thoughts together on innovation with the challenges and opportunities that encompass them particularly in delivering value and discarding assumptions on what technology means.

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

IHRSA SMART Summit in November: https://www.ihrsa.org/improve-your-club/industry-news/inaugural-ihrsa-smart-summit-heading-to-munich/

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data: https://egym.zoom.us/webinar/register/3816212736990/WN_3vwlrhDwQ4KpQBE2HZi3Zg

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

8:26: “The one thing we have as a sector over technology is people, places, and equipment, and we’ve got to figure out where that sits in this and how those things play nicely together.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:51: Bryan opens the show by asking Leon about the general consensus on his recent publishing. 

12:20: Bryan and Leon discuss delivering value in the trainer space. 

15:45: Bryan inquires with Leon on discarding the assumptions of what technology means. 

23:48: Leon shares his thoughts on virtual reality, designer member experience, and digital as points of differentiation.

30:11: Leon explains the friction in the interoperability of systems for legacy brands. 

38:31: Bryan wraps up the show by asking Leon his view on business and what operators should be thinking about. 

Bullet List of Resources:

https://www.lifefitness.com/en-us

https://www.linkedin.com/pulse/8-technologies-could-replace-your-trainers-what-do-leon-rudge/?trackingId=q1%2F%2FcHjbMJvCjAJZ2q%2FjyQ%3D%3D

https://replika.ai

https://www.strategyzer.com/canvas

Guest Contact Information:

https://www.linkedin.com/in/leonrudge/

https://twitter.com/leonaisse

https://www.facebook.com/profile.php?id=100014994842046

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jul 19, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Elisabeth Bohlmann to the show. Elisabeth is the VP of Client Strategy for December Labs where she drives expansion strategy and accompanies up-and-coming startups and enterprise companies as a product strategist towards scalable and continuous growth. As an executive in emerging technologies, Liz joins Bryan in a conversation around the challenges of successfully developing technologies in business. 

Bryan mentions the upcoming EGYM Series August 17th at 2pm EST on Data

The IHRSA convention in October: http://hub.ihrsa.org/ihrsa-2021-request

Subscribe to the FITC newsletter here: http://www.fittechcouncil.org/contact

One Powerful Quote: 

31:35: “Always put the user first at the center of everything…It sounds lame sometimes and so easy but you would be surprised how many people don’t put the user in the center of everything, and they’re going to be the ones that either you know make or break your product.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:36: Bryan opens the show by asking Liz about the biggest challenges her clients face with applying technology in business.

7:53: Bryan and Liz discuss the mindset of operators in understanding the context and change of technology.

8:57: Bryan and Liz talk about the need for external reference points as a guide for validating business success. 

12:02: Liz defines “democratizing” information to help business make informed choices and build trust.

13:10: Liz articulates on how design interplays with technology.  

15:28: Liz explains how she approaches the considerations of multifaceted interfaces with product life cycle. 

17:10: Bryan and Liz debate on the art of balancing product development with practical and theoretical applications. 

18:35: Liz tells listeners her two most important things for UX/UI improvement. 

21:23: Bryan inquires with Liz on the unique dynamics in the challenges and opportunities for health and fitness apps. 

30:02: Bryan wraps up the show by asking Liz to impart her final wisdom to listeners. 

Bullet List of Resources:

https://decemberlabs.com

Guest Contact Information:

https://www.linkedin.com/in/elisabethbohlmann/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes founders Ben Brand & Chris Windram of Quoox to the show. Ben has over 25-years as a facility owner & trainer, and Chris has over 25-years experience in architecting leading cloud-based CRM and business management systems. Ben and Chris have consolidated their expertise to develop a product that would meet the needs of training gym and studio owners both for now and the future. Quoox is designed to meet the needs of the modern training gym/studio, delivering a single, cohesive platform upon which facility owners can effectively and efficiently run their fitness businesses. Quoox is built upon the bedrock of using technology to deliver the very best in customer service and quality of product to members and to provide facility owners with effective tools and workflows where they can efficiently & profitably operate their business, all in one place. Today, Bryan, Ben, & Chris discuss the challenges in software technology adoption for business models in the brick and mortar space. 

One Powerful Quote: 

8:11: “When we talk about collaboration, I think the first hurdle we need to overcome with this amongst operators, we see this nationally, is there is a fear mindset, very much, and they need to get the abundance mindset. They need to getaway from this scarcity. There is enough for everyone, and it’s only through working together that the strength and collaboration is going to drive the industry forward on a professional level as well. They need to look beyond themselves and their localized communities I think.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:37: Bryan opens the show by asking Ben & Chris about what collaboration means to them amongst operators. 

7:05: Bryan asks Ben & Chris about fitness accreditations and the gap in the marketplace for operators to provide this. 

9:47: Ben & Chris share their insights in member experience and inclusion from the clients they serve. 

13:49: Ben & Chris articulate on Bryan’s commentary on the pain points and fear across the industry space. 

16:03: Ben & Chris talk about ease in the method of payment systems and how the industry will become a hybrid model. 

18:48: Bryan, Ben, & Chris discuss the danger in not providing frictionless user experiences to the ecosystem. 

22:10: Bryan asks Ben & Chris to explore misnomer “all in one” solutions for executing automation and personalization.  

29:24: Ben & Chris delve into legacy system issues for larger players in the space. 

34:34: Bryan wraps up the show by asking Ben & Chris to share their final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://quoox.com

Guest Contact Information:

https://www.facebook.com/ben.brand.71

https://www.linkedin.com/in/ben-brand/

https://www.linkedin.com/in/chris-windram/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Jun 9, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes colleague and newest FITC member Annie Fältman to the show. Annie is the owner of 360 Träningscenter in Sweden. Within the last year, technology has always played an important role in their clubs with memberships, onboarding, and stay connected through the member journey. They recently joined FIT-C to get the inspiration they need to keep staying relevant and to be part of a great network of best practice. Today, Annie joins Bryan to discuss all things related to inventful solutions, retention, and the customer journey.

One Powerful Quote: 

6:20: “The challenge has been to be very inventful in many ways…you’re forced to invent something to make it work there and then. And there’s no room for thinking about it, and trying it, and testing it. And you just push it out there.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:30: Bryan opens the show by asking Annie on her background and how 360 Träningscenter was formed.

6:53: Bryan inquires with Annie about her most inventful solution at 360 Träningscenter. 

8:12: Annie describes when 360 Träningscenter deployed their app to measure retention and support their business model. 

9:44: Bryan and Annie discuss customer experience and NPS as an ongoing engagement strategy. 

11:40: Bryan and Annie discuss Sweden as an early adopter of technology. They touch on SMS marketing and other touchpoints that have helped their customer journey. 

15:31: Annie talks about other technology adoptions, membership base, and creative design at 360 Träningscenter.

18:21: As Bryan wraps up the show, Annie shares her final insights to the listeners. 

Bullet List of Resources:

https://www.360tc.se

Guest Contact Information:

https://www.linkedin.com/in/annie-fältman-4196b4a6/

https://twitter.com/AnnieFaltman

https://www.facebook.com/AnnieFaltman

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

May 8, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Nick Hahn to the show. Nick is the VP of Product for ASF Payment Solutions and Club OS. ASF Payment Solutions is a technology company that provides software, complete payment solutions, and customer support to the fitness industry. By offering integrated software services, as well as flexible payment options, ASF gives clients the ability to generate more revenue through member engagement and grow their business. ASF and Club OS have recently joined FIT-C as part of a commitment to delivering on the needs of the fitness industry and developing products that will help their clients be more successful. Today, Nick joins Bryan in a great conversation on healthcare and the parallels on data, marketing, and automation. 

One Powerful Quote: 

15:50: “You need technology that’s going to show you the relevant comparisons, not just the random, agnostic comparisons.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:42: Bryan opens the show by asking Nick to opine on the realm of digitization and the trends on healthcare and technology. 

4:40: Bryan and Nick openly discuss the conflict in owning consumer data by vendors. 

7:05: Bryan inquires with Nick about the interoperability and data standards in the healthcare industry. 

9:04: Bryan and Nick talk about why there has not been greater disruption and open standards for best in breed service in healthcare service. 

10:33: Nick explains how his platform can benefit operators in regards to data-driven decision making. 

12:46: Bryan and Nick discuss why operators should focus on objective data and contextual information. 

16:31: Nick shares his thoughts on automation. 

18:41: Nick delves into scaleability and quality control of technology that can automate and centralize efforts to drive consistency. 

20:42: Nick articulates on the greatest opportunities and barriers in the industry with combining utilization and engagement with analytics. 

23:02: Bryan wraps up the show by asking Nick his final thoughts. 

Bullet List of Resources:

https://www.asfpaymentsolutions.com

Guest Contact Information:

https://www.linkedin.com/in/nicholas-hahn/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 29, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Mike Kelly to the show. Mike is the Director of Distribution Partnerships at Atmosphere TV. Atmosphere is a streaming TV service for businesses that offers original, audio-optional TV channels that fill the void for businesses in a world dominated by linear cable TV. With Atmosphere TV, businesses can run their own marketing promotions and house ads by utilizing a simple digital signage feature and keep the content fresh with custom playlists. Today, Mike joins Bryan in a fascinating discussion around distributing content as a point of differentiation for brand experience. 

If you would like to learn more, visit their website at: https://atmosphere.tv. For those interested in signing up with Atmosphere TV, use code: FITTECH to have your setup fee waived. 

For more information on the IHRSA 2021 Convention, visit their website at: http://hub.ihrsa.org/ihrsa-2021-request

One Powerful Quote: 

11:52: “You want to show that when people come back, they’re not walking into what they left and that’s super important.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Bryan opens the show by asking Mike to describe his perspective on what’s happening around content for user experience and why Atmosphere TV helps create the best possible customer experience.

6:30: Bryan and Mike talk about the abundant application of screen content that is building on brand experience as a point of differentiation. Mike delves into what kind of content Atmosphere TV has distributed.  

9:20: Mike further discusses Atmosphere’s digital signage feature that integrates with their content for businesses as a revenue stream with partnered vendors. 

11:50: Bryan inquires with Mike on the implications of innovating in the post-COVID era. 

16:18: Mike explains Atmosphere’s business model and how they work with partners. 

Bullet List of Resources:

https://www.linkedin.com/in/mikeaustinkelly/

https://atmosphere.tv

Guest Contact Information:

mike.kelly@atmosphere.tv

https://www.linkedin.com/in/mikeaustinkelly/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Apr 17, 2021

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Tom Johnston to the show. Tom is currently the CEO of TJ Coaching & Consulting which helps leaders align business strategy with people strategy to build high performance teams, increase employee engagement, and grow revenue. Today, Tom joins Bryan in a conversation around human capital and aligning organizational leadership with people’s strategy. 

One Powerful Quote: 

8:09: “Even the term leader is probably becoming one of the most overused business nomenclature terms today.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

5:28: Bryan opens the show by asking Tom what he is seeing in the realm of organizational leadership and culture today. 

8:09: Bryan and Tom discuss the notion of leadership and what it means to be in command.

11:30: Bryan inquires with Tom about hard skills in legacy organizations and the heightened problem of job protection.

13:49: Bryan and Tom talk about the inefficiency of human resources and how culture breeds strategy.

18:38: Tom articulates on managing the workforce and burnout. 

22:32: Tom describes implementing technology as tools to help guide leadership to make strategic decisions. Bryan argues with Tom on why this isn’t the case.

36:31: Tom gives his final advice for listeners on enhancing culture and organization by having a people’s strategy. 

Bullet List of Resources:

https://www.linkedin.com/in/thomassjohnston/

https://tjcoaching.com

Guest Contact Information:

tom@tjcoaching.com

https://www.facebook.com/tom.johnston.33886

https://www.linkedin.com/in/thomassjohnston/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Mar 10, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Ian Mullane to the show. Ian is the Chairman and CEO of KeepMe AI, an AI-powered sales and marketing CRM platform for the fitness industry. Today, Bryan and Ian discuss the latest publication, The Fitness Future: Rules of Engagement as overarching trends reshape the way modern consumers approach to health and fitness, along with six essential rules that operators must abide by to not only survive, but thrive, in the fitness future.

If you are interested in downloading a copy, you can do so here:                                                            https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

One Powerful Quote: 

6:49: “I’m not suggesting that the increase in digital aspect or the arrival of the digital players is detrimental for our market or likely to decrease it. I think that there’re going to increase the opportunity because they’re going to bring the concept to fitness to cohorts of the industry we couldn’t possibly reach.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:12: Ian articulates accepting a new type of reality for the fitness industry space. 

5:41: Ian explains the differentiation between the terms “hybrid” and  “ecosystem”.

6:38: Bryan and Ian discuss controlling the ecosystem, and Ian highlights why he believes this consolidation will be an opportunity.

7:23: Bryan and Ian discuss the fundamental changes from digitization and how similar transformation occurred in the music industry.

9:59: Ian talks about why gyms are no longer the main source for consumer wellness.

11:11: Bryan and Ian discuss how will operators compete in the ecosystem and their role in the business model that fits. 

14:40: Ian shares why operators should wise up on the competitive landscape and recognize the proliferation of advanced technologies.  

16:23: Bryan and Ian talk about shifting the mindset of operators to anticipate the customer journey ahead.

19:38: Ian gives some examples of providing an automated digital experience that complements the right human touch points. 

22:47: Bryan inquires with Ian on the market’s reception to their publication. 

Bullet List of Resources:

https://www.linkedin.com/in/ianmullane/

https://www.keepme.ai

https://www.keepme.ai/blog/six-essential-rules-for-operators-in-new-white-paper-the-fitness-future-rules-of-engagement/

Guest Contact Information:

https://www.linkedin.com/in/ianmullane/

https://twitter.com/ianmullane

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 27, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Paul Bowman to the show. Paul is the CEO of Wexer, which combines leading content and technology to make world-class exercise accessible to more people by providing a convenient and non-intimidating way to exercise. Today, Bryan and Paul discuss interesting subjects that are quite to germane to what is happening today. 

One Powerful Quote: 

32:02: “You have to own your own platform… listen to the members, and listen to the data.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

2:26: Bryan opens the show and welcomes Paul to the podcast. 

4:54: Bryan asks Paul about dispersion and what he thinks about brands extending their digital presence.

8:09: Bryan and Paul discuss the bigger challenges of adoption and execution of digital technology as a function of culture and mindset.

14:23: Paul articulates on Bryan’s thoughts around why brands feel their digital content strategy has to be perfect. 

19:17: Bryan and Paul discuss the nature of the content and why context to the interface is so important to the user experience. 

23:59: Bryan inquires with Paul on how Wexer operates on the edge of the legacy players.

27:26: Paul surmises a few key points on what he believes will happen to suppliers as platforms become the center of the consumer space. 

31:50: Bryan wraps up the show, and Paul shares his final words of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/pbowman/

https://wexer.com

Guest Contact Information:

https://www.linkedin.com/in/pbowman/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Feb 5, 2021

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Natalia Karbasova to the show. Natalia is the founder of the FitTech Summit, the leading conference in Europe devoted to fitness technology, wellbeing, and active lifestyle attracting many high-ranking industry executives, investors, and startups. Today, Bryan and Natalia discuss cutting edge technology that she is involved in and what’s to come from these emerging platforms.  

One Powerful Quote: 

30:03: “I believe this is now is the good time for it to understand where your assets are as a club for example or as a personal trainer of course as well and to understand how you can create a hybrid business models because just going to the digital space is super difficult. The willingness to be there is not as high or sometimes non-existent on this level, so I think the clubs have just to understand what the unique selling proposition is.”

4-10 Bullet Points (w/ Timestamps) - Highlighting Key Topics Discussed:

4:10: Bryan asks Natalia about trends involving technology and what she finds most interesting in longevity.   

8:54: Natalia shares her thoughts on embedded technology and why the internet of behaviors is indicative of a dystopian society. Bryan and Natalia further discuss monopolized competition, government regulation, and industries as an “arena”. 

15:43: Bryan inquires with Natalia if she believes augmented and virtual reality are the next big, competing platforms. 

19:07: Natalia talks about gamification.  

24:53: Natalia delves into cyborg technology in the sports and fitness space. 

28:56: As Bryan wraps up the show, Natalia gives advice to listeners in how they should manage these emerging technologies. 

Bullet List of Resources:

https://www.linkedin.com/in/karbasova/

https://fittechsummit.com

https://techcrunch.com/2020/01/06/samsungs-gems-exoskeleton-is-now-an-immersive-workout-experience/

Guest Contact Information:

https://www.linkedin.com/in/karbasova/

https://twitter.com/karbasa

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Jan 21, 2021

As mentioned in the podcast, we encourage listeners to submit their nominees to the 2020 Fitness Technology Innovation Award. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. You can do so here: http://www.fittechcouncil.org/fits-innovation-award-2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Bryan and Shay converse on the idea behind omni-presence and some of the things Spivi is doing with their technology. 

One Powerful Quote: 

26:45: “If you haven’t moved yet, move. Don’t wait. You cannot. You’re not allowed to wait.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:53: Shay shares his thoughts on the buzzwords in the industry such as engagement, gamification, and personalization.

12:39: Bryan asks Shay why operators resist adopting the platforms that integrate these features. Shay elaborates on the technologies on Spivi’s platform. 

18:42: Bryan and Shay discuss how can studios have competitive differentiation without hybrid adoption.

21:56: Bryan inquires with Shay on what’s coming next. 

26:43: As Bryan wraps up the show, Shay imparts his final words of wisdom.

Bullet List of Resources:

https://www.spivi.com

https://www.linkedin.com/in/shayamir/

Guest Contact Information:

https://www.linkedin.com/in/shayamir/

https://twitter.com/ShayAmirSpivi

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 30, 2020

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes strategic adviser Pete Moore to the show. Pete is the managing partner at Integrity Square, which specializes in advising passionate entrepreneurs, fast-growing companies, and seasoned executives with the right sources of capital where Pete advises the health, active lifestyle, and outdoor sector of the firm. Today, Bryan and Pete share their insights on the financial market and what firms are doing in the industry now.

As a reminder, we encourage all our listeners to participate in   FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.

Please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020 to learn more. Nominations are due by January 31st.

One Powerful Quote:
18:39: “You gotta be patient, okay. You can’t expect to be in a place right now where in 3 or 6 months things are going to be materially better. But you know in 2 to 3 years from now, you know we might even forget that we went through this. So be patient, hibernate. Just get to the other side, okay. Then, if you get to the other side, then it’s like you’ve won the race. And now, you can basically reset.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:42: Pete shares his spin on what’s going to happen in merger and acquisitions.

6:37: Bryan and Pete discuss public performance in the market and private equity investments.

9:56: Pete articulates his vision of big tech in the marketplace.

11:58: Bryan and Pete talk about firms creating partnerships in the home and digital markets.

14:37: Bryan inquires with Pete on his perspective that certain business cycles can be compared to the “Roaring 20s”.

18:36: Bryan wraps up the show by asking Pete to share his pearls of wisdom to the listeners.

Bullet List of Resources:
https://www.linkedin.com/in/peteymo/

https://www.halotalks.com/pete-moore/

https://www.integritysq.com/

Guest Contact Information:
https://www.linkedin.com/in/peteymo/

https://www.facebook.com/pete.moore.794

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

Dec 21, 2020

This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his interview with corporate finance and strategic adviser, Rohit Kulkarni. Rohit is the Head Internet Analyst at MKM Partners, which specializes in researching and investing in capital markets. Today, Bryan recaps his thoughts on broad questions in the marketplace on big tech and other dynamics to consider in our industry as we approach the new year.

One Powerful Quote:

35:59: “I think there may be some pricing power in certain markets, which has not existed for clubs in sometime for certain concepts…so those brands that have the power I think are going to do very well.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:09: Bryan introduces himself and his background, and Rohit asks him his views on the table-stakes of the fitness industry prior to the pandemic.

8:18: Bryan articulates his thoughts on the market with demand, valuation summaries, and trends that have accelerated.

11:01: Rohit asks Bryan to further extrapolate his views on the evaluation of firms.

13:18: Rohit inquires with Bryan about competitors of Peloton. The two discuss these firms that are unique in their value proposition.

19:56: Bryan talks about elements of social community and how user experiences will be catered to by many choices in different markets.

22:54: Bryan highlights his thoughts about intellectual property disputes.

24:25: Bryan delves into why big tech companies are moving into health and wellness and the strategy in their network effect.

29:17: Rohit asks Bryan his opinion on big firm acquisitions.

31:05: Bryan shares his belief that market consolidation and omni-channel offerings will be the future of the industry.

34:00: Bryan explains why many boutique models are not feasible, business models.

35:18: Bryan talks about the statistics on gym facilities closing as a result of COVID-19, pricing power in certain markets, and how some firms like Planet Fitness will continue to grow.

36:47: Rohit and Bryan discuss how big tech firms enter into the healthcare system and primary preventive care.

Bullet List of Resources:
https://www.linkedin.com/in/rohitkulkarniwg2009/

https://www.mkmpartners.com/

Guest Contact Information:

https://www.linkedin.com/in/rohitkulkarniwg2009/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

 

Dec 10, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Michele Meleski to the show. Michele is the VP of Fitness, Racquet, and Recreation at ClubCorp which operates over 200 clubs and serves over 430,000 members. Her history in the space includes other notable executive positions at The Bay Club Company, Wellbridge, World Gym, and VillaSport Athletic Club & Spa. Today, Bryan and Michelle discuss trends in leisure and lifestyle operations, the impact of technology, and some advice about the industry space.

If you are interested in registering for their upcoming eGym webinar series on ClubCorp with Bryan, Michele, & Dana Milkie on December 17th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_wahS2ESZRzO8gYC5gEPJAg

One Powerful Quote: 

4:35: “It’s always people first then it’s programs and then it’s product. And if you get all those things right, those three things right, then it typically leads to a successful business model.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:48: Bryan asks Michele about the history of ClubCorp as she describes what it means to be in a lifestyle community as a fitness professional and member.

6:43: Michele shares the scope of fitness services provided at their facilities.

8:36: Michele articulates Bryan’s response in how to approach operationalizing lifestyle, leisure experiences.

13:25: Michele gives her perspective on technology as a value added driver to complement relationships and offer the flexibility of connection.

15:45: Michele delves into the unique challenges in light of COVID and what she believes will be the future of health.

19:06: Bryan wraps up the show by asking Michele to impart her final thoughts to listeners.   

Bullet List of Resources:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.clubcorp.com/

Guest Contact Information:

https://www.linkedin.com/in/michele-meleski-520771a/

https://www.facebook.com/michele.meleski

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

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