This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Amie Boring, Director of Marketing Technology at 24 Hour Fitness, Michael Rucker, Chief Digital Officer at Active Wellness, and Jarron Aizen, CEO & Founder of Hapana, to the show. The panel joins Bryan in a conversation on the details of integration platforms as a service and the implications for why they matter to club operators.
To learn more about IHRSA 2022 in Miami, visit the registration page here: https://hub.ihrsa.org/ihrsa-2022-request
One Powerful Quote:
19:13: “I think one of the burdens of the fitness industry is there is an aversion to variable cost.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:13: Bryan opens the show by introducing the panel.
5:29: Bryan asks the panel how they are using integration technology in their respective roles.
11:09: Bryan asks the panel how operators can piece together their data platforms as a single source.
14:16: Bryan inquires with the panel about the implications of integration platforms impacting the fitness industry and its stake holders.
21:52: Amie shares her perspective on marketing services as a single source of truth on data.
23:26: The panel shares their additional views on integration platforms impacting the fitness industry.
26:15: The panel shares their observations on integration platform tools for the fitness space.
Bullet List of Resources:
https://www.activewellness.com
Guest Contact Information:
https://www.linkedin.com/in/amie-boring/
https://www.linkedin.com/in/michaelrucker/
https://twitter.com/performbetter
https://www.linkedin.com/in/jarronaizen/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes back Shay Amir, Founder & CEO of Spivi. Spivi is an interactive fitness tracking and streaming platform made for gyms to track performance and motivate members both in-studio and at-home. Spivi’s performance tracking, gamification, and visuals help keep engagement and motivation at the forefront of every workout delivered. Today, Shay joins Bryan in a conversation on gamification, the metaverse, and other buzzwords in advance to Bryan’s upcoming talk.
To learn more about IHRSA 2022 in Miami, visit the registration page here:
https://hub.ihrsa.org/ihrsa-2022-request
One Powerful Quote:
29:39: “To be part of all of that, you have to accept technology, or you have to accept that technology is going to be part of your business and not just on the managing side of it.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:25: Bryan opens up the show by asking Shay his views on gamification.
7:55: Shay comments on Bryan’s remarks on the enormity of gaming today.
10:31: Bryan asks Shay how he defines the metaverse.
16:38: Bryan inquires with Shay about decisions and fair exchanges in the metaverse.
24:41: Bryan and Shay talk about the experience around the dynamics of gamification and what solutions can be delivered in this format.
29:30: Bryan wraps up the show by asking Shay to impart his final advice to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/shayamir/
Guest Contact Information:
https://www.linkedin.com/in/shayamir/
https://twitter.com/ShayAmirSpivi
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/