This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes strategic adviser Pete Moore to the show. Pete is the managing partner at Integrity Square, which specializes in advising passionate entrepreneurs, fast-growing companies, and seasoned executives with the right sources of capital where Pete advises the health, active lifestyle, and outdoor sector of the firm. Today, Bryan and Pete share their insights on the financial market and what firms are doing in the industry now.
As a reminder, we encourage all our listeners to participate in FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.
Please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020 to learn more. Nominations are due by January 31st.
One Powerful Quote:
18:39: “You gotta be patient, okay. You can’t expect to be in a place right now where in 3 or 6 months things are going to be materially better. But you know in 2 to 3 years from now, you know we might even forget that we went through this. So be patient, hibernate. Just get to the other side, okay. Then, if you get to the other side, then it’s like you’ve won the race. And now, you can basically reset.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:42: Pete shares his spin on what’s going to happen in merger and acquisitions.
6:37: Bryan and Pete discuss public performance in the market and private equity investments.
9:56: Pete articulates his vision of big tech in the marketplace.
11:58: Bryan and Pete talk about firms creating partnerships in the home and digital markets.
14:37: Bryan inquires with Pete on his perspective that certain business cycles can be compared to the “Roaring 20s”.
18:36: Bryan wraps up the show by asking Pete to share his pearls of wisdom to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/peteymo/
https://www.halotalks.com/pete-moore/
https://www.integritysq.com/
Guest Contact Information:
https://www.linkedin.com/in/peteymo/
https://www.facebook.com/pete.moore.794
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, Bryan O'Rourke shares his interview with corporate finance and strategic adviser, Rohit Kulkarni. Rohit is the Head Internet Analyst at MKM Partners, which specializes in researching and investing in capital markets. Today, Bryan recaps his thoughts on broad questions in the marketplace on big tech and other dynamics to consider in our industry as we approach the new year.
One Powerful Quote:
35:59: “I think there may be some pricing power in certain markets, which has not existed for clubs in sometime for certain concepts…so those brands that have the power I think are going to do very well.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:09: Bryan introduces himself and his background, and Rohit asks him his views on the table-stakes of the fitness industry prior to the pandemic.
8:18: Bryan articulates his thoughts on the market with demand, valuation summaries, and trends that have accelerated.
11:01: Rohit asks Bryan to further extrapolate his views on the evaluation of firms.
13:18: Rohit inquires with Bryan about competitors of Peloton. The two discuss these firms that are unique in their value proposition.
19:56: Bryan talks about elements of social community and how user experiences will be catered to by many choices in different markets.
22:54: Bryan highlights his thoughts about intellectual property disputes.
24:25: Bryan delves into why big tech companies are moving into health and wellness and the strategy in their network effect.
29:17: Rohit asks Bryan his opinion on big firm acquisitions.
31:05: Bryan shares his belief that market consolidation and omni-channel offerings will be the future of the industry.
34:00: Bryan explains why many boutique models are not feasible, business models.
35:18: Bryan talks about the statistics on gym facilities closing as a result of COVID-19, pricing power in certain markets, and how some firms like Planet Fitness will continue to grow.
36:47: Rohit and Bryan discuss how big tech firms enter into the healthcare system and primary preventive care.
Bullet List of Resources:
https://www.linkedin.com/in/rohitkulkarniwg2009/
Guest Contact Information:
https://www.linkedin.com/in/rohitkulkarniwg2009/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Michele Meleski to the show. Michele is the VP of Fitness, Racquet, and Recreation at ClubCorp which operates over 200 clubs and serves over 430,000 members. Her history in the space includes other notable executive positions at The Bay Club Company, Wellbridge, World Gym, and VillaSport Athletic Club & Spa. Today, Bryan and Michelle discuss trends in leisure and lifestyle operations, the impact of technology, and some advice about the industry space.
If you are interested in registering for their upcoming eGym webinar series on ClubCorp with Bryan, Michele, & Dana Milkie on December 17th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_wahS2ESZRzO8gYC5gEPJAg
One Powerful Quote:
4:35: “It’s always people first then it’s programs and then it’s product. And if you get all those things right, those three things right, then it typically leads to a successful business model.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:48: Bryan asks Michele about the history of ClubCorp as she describes what it means to be in a lifestyle community as a fitness professional and member.
6:43: Michele shares the scope of fitness services provided at their facilities.
8:36: Michele articulates Bryan’s response in how to approach operationalizing lifestyle, leisure experiences.
13:25: Michele gives her perspective on technology as a value added driver to complement relationships and offer the flexibility of connection.
15:45: Michele delves into the unique challenges in light of COVID and what she believes will be the future of health.
19:06: Bryan wraps up the show by asking Michele to impart her final thoughts to listeners.
Bullet List of Resources:
https://www.linkedin.com/in/michele-meleski-520771a/
https://www.clubcorp.com/
Guest Contact Information:
https://www.linkedin.com/in/michele-meleski-520771a/
https://www.facebook.com/michele.meleski
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O'Rourke invites listeners to participate in FIT-C’s inaugural 2020 Fitness Technology Innovation Award. This award will be going to the most innovative and technologically progressive fitness professional, supplier, and facility in response to overcoming and innovating as a result of the pandemic. We encourage everyone to apply and nominate those who have demonstrated new solutions to serve their clients in unique and better ways. Winners will receive special awards and recognition for their efforts.
If you are interested in submitting, please visit our website at: http://www.fittechcouncil.org/fits-innovation-award-2020. Self and third party nominations are both accepted. Nominations are due by January 31st.
You can reach out to Bryan at bryankorourke@gmail.com if you have any other questions.
One Powerful Quote:
3:44: “Necessity is the mother of invention.”
Guest Contact Information:
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes Brent Darden to the show. Brent’s history in the health club and fitness space began as a personal trainer and working in corporate wellness, most notably as the GM for the Cooper Institute and Telos Fitness Center in Dallas, Texas. He has served as the Chairman of the Board for IHRSA and is Chairman for REX Roundtables. He recently was appointed the Interim President & CEO of IHRSA. Bryan and Brent touch upon some great information in our industry and share their optimism for the future.
If you are interested in registering for the upcoming webinar series with Bryan, Brent, and Dana Milkie of eGym on November 19th at 2PM EST, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_xHTfAqnUQWyFHj7vVT3tOg
One Powerful Quote:
18:35: “Crisis breeds progress. It breeds creativity, inventiveness, and it propels action.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:44: Bryan asks Brent to share his insights on why our industry is essential with the data behind low-risk spreading of COVID-19.
7:14: Bryan and Brent discuss the future for club operators and the consolidation of the industry.
11:38: Bryan asks Brent about the impact of technology as an upcoming hybrid model.
14:31: Brent highlights a few key initiatives for IHRSA domestically and internationally for navigating the pandemic.
17:45: Bryan wraps up the show, and Brent shares his final advice for operators and professionals.
Bullet List of Resources:
https://www.linkedin.com/in/brent-darden-141b7113/
https://www.europeactive.eu/news/safeactive-study-%E2%80%93-preliminary-results-showing-extremely-low-levels-covid-19-risk-fitness-clubs
https://www.ihrsa.org/about/media-center/press-releases/check-in-data-a-success-clubs-arent-spreading-the-virus/
https://www.ihrsa.org/
https://www.ihrsa.org/industry-leadership/national-health-and-fitness-alliance
Guest Contact Information:
https://www.linkedin.com/in/brent-darden-141b7113/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back friend and advocate, Emma Barry. The two revisit Emma’s views on the boutique studio space as she and Bryan discuss digital and technology ahead of their upcoming webinar series.
Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. Emma is currently the Chief Creative Soul at Good Soul Hunting which helps health and fitness brands recruit top executive talent. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector.
If you are interested in registering for the upcoming webinar with Bryan and Emma on Tuesday, October 20th, you can do so here: https://egym.zoom.us/webinar/register/4016020963874/WN_YLAyoIGfSyqODmZKEyNzbA
One Powerful Quote:
7:28: “We sit on believe systems. We sit on behaviors… it’s the small things that give the big change. It’s not the big change that I want tomorrow because you fail at that… it’s behavioral change and it’s when you need it at the dosage that you need it. And in fact, the most effective behavioral change is when you barely discern it.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:19: Bryan reflects with Emma on the unexpected transformation in the boutique industry, and Emma elaborates on why gamification has become so prominent through hyper personalized data points.
6:07: Bryan and Emma articulate on what behavioral modification drivers are and what that means to users.
8:27: Bryan asks Emma her thoughts on omnichannel content distribution as a means of forced adoption and what she thinks users are demanding.
11:46: Bryan inquires with Emma about the division in apps that deliver value to users. They agree that these tools have become a convenient, integrated experience and a crucial part for business strategy.
17:27: Emma shares what are automated functionalities in boutique studios.
21:12: Bryan and Emma discuss why legacy brands are at a disadvantage to their competitors with digital transformation.
25:13: Emma elaborates on strength training as a micro segment in the boutique studio marketplace.
31:35: Bryan wraps up the podcast by asking Emma how she discerns defining the space by generation.
Bullet List of Resources:
Building a Badass Boutique - Your 10-Touch Journey to Designing a Fitness Studio that Rocks: https://amzn.to/2Ss9XIl
Building a Badass Boutique Masterclass: https://www.buildingabadassboutique.com/
Use code BADASS for 75% off
Good Soul Hunting: https://www.goodsoulhunting.com
Scott Galloway’s Google Is God, Apple Is Sex, Facebook Is Love, And Amazon Is Death?: https://www.forbes.com/sites/johnkoetsier/2017/05/10/galloway-google-is-god-apple-is-sex-facebook-is-love-and-amazon-is-death/#79007fcd282b
Guest Contact Information:
http://emmabarry.com
https://www.linkedin.com/in/emma-barry-51ba6a3/
https://www.facebook.com/emma.barry.33
https://twitter.com/emzboobarry
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mike Studer to the show. Mike is a clinical specialist in neurological physical therapy and a certified exercise expert in aging adult geriatrics. He has served as the vice-president of the Academy of Neurologic Physical Therapy of the APTA and has been the chair and vice-chair of several special interest groups at the national level in each of the Academies of Neurologic and Geriatric PT, including balance and falls, stroke, and the practice committee in neurology. He has written numerous articles, co-wrote several book chapters, and lectures extensively on the topics of balance, motor control, motor learning, cognitive impairment, and case management. This podcast episode focuses on key trends, neuroplasticity, and the importance of exercise with aging as Bryan and Mike delve deeper into these topics.
If you are interested in registering for the webinar on “The Science of Aging” on September 29th with Mike Studer, Bryan O’Rourke, & Frank Arant of eGym, you can do so here: https://egym.zoom.us/webinar/register/561598883740/WN_RZro4MIxRo2I48EceK4ApQ
One Powerful Quote:
19:34: “Watch for those aspects of your life that you are no longer participating in, maybe you just chose to retire. Well what did the engagement of work provide to you before? You had to be able to multitask. Are you going to just allow that capacity to erode or are you going to find another facet to get that done? You need to replace the stimuli that you are either intentionally or unintentionally losing in your life.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:32: Bryan asks Mike his opinion on the definition of the science of aging.
5:00: Mike debunks the biases behind the recent phenomenon in longevity.
6:54: Mike shares his experience of treating a patient as it relates to his previous response. You can see this engagement as a post on Mike’s LinkedIn here: https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/
8:58: Bryan and Mike discuss how reframing the thinking about health and exercise as a different experience can eliminate the perceived struggle of aging.
11:31: Bryan asks Mike about neuroplasticity and how its implications relate to aging. You can view his Ted talk on “Seeing the Potential in Brain Recovery” here: https://www.youtube.com/watch?v=Zwin3VMPI6I
13:42: Mike elaborates on these new issues and opportunities as key trends begin to develop in the near term future.
17:47: Bryan wraps up the show and asks Mike his final words of wisdom on these key trends as they apply to active living and aging.
Bullet List of Resources:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/
https://www.linkedin.com/in/mikestuderbrainbodyrehab/detail/recent-activity/shares/
https://www.youtube.com/watch?v=Zwin3VMPI6I
Guest Contact Information:
https://www.linkedin.com/in/mikestuderbrainbodyrehab/
https://www.facebook.com/mike.studer.71
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes the iconic and highly respected Sal Pellegrino to the show. Sal is the Senior Strategic Account Manager at Precor where he oversees, directs, and manages key strategic commercial club accounts. With a background in physical education, he has worked in the fitness and wellness industry in a variety of roles, from club owner to equipment sales professional, to industry trend spotter, and advisor to leading organizations. Sal shares with Bryan his insights as well as the story of his professional career.
If you are interested in learning more about IHRSA’s Innovation Summit on September 17th, you can visit their website at http://hub.ihrsa.org/innovation-summit.
One Powerful Quote:
15:58: “People buy from those they like and they trust. And I think as the career has evolved, when you can carry over those relationships…that is to me as the ultimate complement that people have stayed with me, with the brands that I sell, because I honestly won’t sell them something if I wouldn’t buy it myself. I really believe that you have to really want and believe in the product that you sell, and I think that transparency or trust is so critical especially now more than ever.”
Bullet Points (w/ timestamps) - Highlighting Key Topics Discussed:
3:25: Bryan starts the show by asking Sal about his inspiration for creating his weekly update sessions on the top industry takeaways.
8:20: Bryan inquires with Sal about his thoughts of his professional career.
10:49: Bryan asks Sal how he has adapted to servicing customers and their needs in the industry space. Sal mentions how his digital presence has allowed him to stay relevant.
14:44: Bryan and Sal have an open discussion on technology as a tool around trust. Bryan notes that Sal’s content has leveraged his reputation and built that trust as the most valuable commodity today.
17:20: Sal shares his opinion on the COVID-19 situation for the industry. He notes this crisis has been an opportunity for his clients and colleagues and what he believes will happen next year.
20:38: Bryan wraps up the show and Sal imparts his wisdom to the listeners.
Bullet List of Resources:
https://www.linkedin.com/in/salpellegrino/
Guest Contact Information:
https://www.linkedin.com/in/salpellegrino/
https://twitter.com/Sal_Pellegrino
https://www.facebook.com/sal.pellegrino.54
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes well known and highly regarded Adam Zeitsiff to the show. Adam is currently the President & CEO of Gold’s Gym International where he oversees the global icon with more than 650 locations serving 3+ million people across six continents in 29 countries. With a background in technology, Adam shares his views on the challenges his organization faces and in advance of participating in the Fitness Industry Technology Council’s latest webinar on enhancing digital engagement. This episode focuses on Adam’s perspective on technology and how Gold’s Gym pivoted their offerings in the midst of a global pandemic.
If you are interest in learning more about digitizing the customer/member experience with Adam, Bryan, & Dana Milkie of eGym on Tuesday, August 11th at 2PM EST, please register for the event here: https://egym.zoom.us/webinar/register/5015962309571/WN_uTjhWui8S7C-qRgDiLagqQ
If you are interested in learning more IHRSA’s Innovation Summit on September 11th, you can visit their website at http://hub.ihrsa.org/innovation-summit.
One Powerful Quote:
9:18: “I think that’s kinda what we have to do as an industry either we’re doing it ourselves or as smaller brands. We just have to leverage partners because now it’s just survival…I think even as a smaller brand, if you’re going to survive, you gotta be hybrid in your offerings and so I think technology took a step forward even more as a survival requirement… and not just doing it because others are doing it in some way, shape, or form.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:04: Adam shares with Bryan his perspective on the update where things stand for Gold’s Gym.
7:32: Bryan asks Adam his general observations on technology in the wake of the global pandemic. Adam shares his thoughts and why he thinks adopting technology is now a survival requirement.
10:42: Adam highlights the top technology implementations Gold’s Gym enacted with their app group classes scheduling, open AMP music licensing, and large content generated by their global franchisees.
15:25: Bryan wraps up the show and inquires with Adam on his final words of wisdom. Adam notes there is a great opportunity to take advantage of the perception that the industry can be a place of health, wellness, and preventative care. He notes there is a chance to become a difference maker in any lifestyle.
Bullet List of Resources:
https://www.linkedin.com/in/adam-zeitsiff/
Guest Contact Information:
https://www.linkedin.com/in/adam-zeitsiff/
https://www.facebook.com/adam.zeitsiff
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time colleague and friend Daron Allen to the show. Daron has been in the club business for over 25 years, notably with his positions as GM for The Health & Fitness Connection and VP/Executive Director for Osteopathic Health System of Texas. He currently is the CEO of Visual Fitness Planner which specializes in point of sale and customer relationship management support for personal training. This episode focuses on the challenges for club owners in adopting technology and the processes involved in dramatically improving their operations.
One Powerful Quote:
8:00: “I think that the most important thing for a club operator today is… to make sure they choose a technology partner that they can commit to for a long period of time…They need to know they have a partnership mentality, that they are going to work together to craft a future.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:40: Bryan asks Daron about his experience as it related to technology first being adopted in the industry space.
7:11: Daron shares his thoughts on what sees as the biggest challenges for club operators to have a technology roadmap.
10:05: Daron agrees and adds to Bryan’s sentiment that the greatest problem is the change in organizational process.
13:26: Daron emphasizes how successful operators build their foundation base first and then implement technology that adds to their business plan.
15:34: Daron believes the future holds that there will be systems that communicate data as automated responses that drive insightful action.
17:19: Daron comments why leveraging data to support a true health club’s business strategy is important.
19:23: Bryan and Daron discuss how hard it will be to compete if you don’t have these capabilities.
21:24: Bryan asks Daron’s his view on the term “enterprise”.
23:48: Daron concurs with Bryan on the issue of data ownership.
25:35: Bryan and Daron note the dynamic changes that have occurred with membership management.
26:52: Bryan wraps up the show and asks Daron to give his final words of wisdom. Daron advises listeners to look forward to the future and ensure their foundation for technology is setup for success.
Bullet List of Resources:
https://www.linkedin.com/in/daron-allen-116574/
https://vfp.us/
Guest Contact Information:
https://www.linkedin.com/in/daron-allen-116574/
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes friend and FIT-C board member Dr. Ted Vickey to the show. Ted is an educator and advisor with over 25 years of experience and has played key roles as Executive Director for The White House, Senior Advisor for Fitness Technology for American Council on Exercise, and Committee Chair for the United States Golf Association. His doctoral background is in physical activity and social networking from National University of Ireland, Galway. He currently works as an assistant professor at Point Loma Nazarene University as a professor of kinesiology and is the founder of FitWell, a fitness technology management consulting company specializing in operations, design consulting, and professional development. This episode focuses on the dynamics behind health coaching and the impact of technology for fitness professionals. Bryan and Ted have an open conversation about the trends and what this means for the industry as a whole.
If you are interested in learning more about the virtual event “Fitness & The Future of The Health Coach Professional” with Bryan and Ted happening on Tuesday, July 14th, at 12 PM MT, you can register here: https://egym.zoom.us/webinar/register/2115934445232/WN_yefTlt_vRxeeATTkcmt_Qg
One Powerful Quote:
7:13: “Imagine the ability to collect that data as a health coach and then to really be able to prescribe or to suggest what sort of activity a person should do…Fitness is not a look; fitness is a lifestyle. I believe that the technology is going to allow people to live that lifestyle with a health coach, a personal trainer being a part of that.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:01: Bryan asks Ted his thoughts on the future role of fitness instructors and professional trainers.
6:00: Bryan and Ted discuss the vision that technology will become a mainstream tool for health coaching.
8:11: Ted shares data on what trainers have thought about technology historically and what he thinks will be the “Spotify Model” of personal training.
9:43: Bryan and Ted openly talk about the market opportunity to provide health coaching as a motivator for health and wealth preservation.
11:57: Bryan and Ted continue their conversation on added increasing financial incentive to avoid the burdening cost of traditional health care treatment services. Ted notes the potential for club operators to embrace the whole experience outside a physical location.
14:32: Ted emphasizes the importance of sleep and encourages personal trainers/ health coaches to become certified.
15:29: Bryan and Ted share how data has become ubiquitous for fitness centers and professionals. Ted highlights that sioled data will become transparent for interpretation and used for real time support.
18:05: Bryan wraps up the show and asks Ted to share his final counsel. Ted advises personal trainers/health coaches to learn the business side of fitness and adopt technology that best suits their needs.
If you are interested in attending Ted’s summit which will include advice on personal branding, creating a business plan, and how to use technology, go to: www.tedv.link/climb
Bullet List of Resources:
https://www.linkedin.com/in/tedvickey/
https://www.tedvickey.com/
Guest Contact Information:
https://www.tedvickey.com/
https://www.linkedin.com/in/tedvickey/
https://twitter.com/tedvickey
https://www.facebook.com/tedvickey
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and fitness aficionado Dan McDonogh to the show. Dan is a fitness leader with over 20 years experience and has played key roles as Program Director and Senior Manager for Group Training & Athletic Performance for several global brands including Les Mills International, TRX, and Under Armour, respectively. He currently works as the Director of Performance Programming for GoodLife Fitness where he continues to drive brand awareness, growth, and retention through education and content engagement. This episode focuses on the impact and changes in the marketplace as a result of the pandemic and how industry professionals such as Dan have responded.
One Powerful Quote:
20:54: “So when you’re now delivering experiences or sessions, don’t destroy them. Make it about the reunion. Make it about it we’re now back together and give them permission to ease back into it…Take it easy and make it about the regathering and the human connection as suppose to physically destroying them.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:47: Bryan asks Dan to share his personal experience on how he adjusted as a fitness professional.
6:09: Dan expresses his sentiments on trainers/instructors pivoting to online platforms to offer their services. He comments on the challenge this created as most were inexperienced creating memorable, digestible content.
9:23: Dan discusses reopening GoodLife Fitness markets in Canada including their safe standard measures and digital approach for members.
15:35: Bryan and Dan discuss the interim pain in the industry for fitness professionals. Dan notes club/studio owners need to revisit their culture, compensation, and benefit plans to retain their talent.
18:59: Dan shares his advice to listeners on what to focus on in the coming weeks. He says his priority is the importance of self-care and routine as social interactions become present again. He also encourages that trainings/classes should resume as a reunion and center around the human connection.
Bullet List of Resources:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/
Guest Contact Information:
https://www.linkedin.com/in/dan-mcdonogh-7129673b/
https://www.facebook.com/dan.mcdonogh.5
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Tim Keightley to the show. Tim heads up fitness operations and sales as a VP for Texas Family Fitness. His experience track record ranges from creating the largest personal training business in Europe to elevating some of the most successful health club operations in the US as fitness director for Fitness First UK, VP of sales & business development for Les Mills US, and VP of fitness operations for Gold’s Gym, respectively. Listeners will hear Tim’s insights into how he and his team used the pandemic to reorganize Texas Family Fitness and implement new guidelines for reopening their facilities.
If you are interested in learning more about the virtual event “Closing The Health & Fitness Gap: How You Can Stay Competitive In the Gym Industry of the Future ” with Bryan, Tim, and Dana Milkie of eGym happening on Tuesday, June 16th at 1pm CST, you can register FREE here: https://egym.zoom.us/webinar/register/5215910525970/WN_qQzXbARpRP6gH29jmT8OXw
One Powerful Quote:
29:18: “Worst case scenario, if they don’t come back, we’re still maintaining a great reputation and hopefully they will still talk well about us in the future… Look at your people first see what you can learn about your business and secondly…be prepared for those who do not want to come back.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:02: Bryan asks Tim about Texas Family Fitness and how his team has handled their unique situation. Tim explains the procedures they have implemented and why they are changing the culture.
13:51: Tim shares with Bryan reopening Texas Family Fitness facilities and how they used a “What If” guideline to manage their processes.
17:30: Bryan inquires with Tim about the member experience, club capacity, and services offered as they have adjusted to only essential business operations. Tim also notes how they took advantage of online group fitness classes.
23:04: Bryan and Tim discuss the challenges with reopening and how retaining personal trainers and keeping management talent has been the biggest difficulty. Tim says his team has started to develop their culture to become more people driven.
26:43: Tim shares his final thoughts and encourages listeners to invest in your staff to learn about your business. He advises the audience to be prepared for losing customers but to maintain a positive reputation.
Bullet List of Resources:
https://www.linkedin.com/in/timdkeightley/
Guest Contact Information:
https://www.linkedin.com/in/timdkeightley/
https://twitter.com/TimDKeightley
https://www.facebook.com/tim.d.keightley
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and colleague Dana Milkie to the show. Dana is a key executive leader well known and respected throughout the industry including his positions as Senior VP of ABC Financial, President & CEO of InTouch Technology, and now VP of North America at eGym. As an expert in growth, resources, and profitability strategies, listeners will hear Dana’s insights from his new position and how he is changing the direction at eGym as a result of the crisis in business shutdown and uncertain consumer behavior.
Also FIT-C's upcoming webinar "Conquering the Crisis. How Tech Will Help Gyms Pivot" will be on Tuesday May 12th at 2PM Eastern. You can register for FREE now here: https://egym.zoom.us/webinar/register/WN_oYZTN6fBQ46tgqIsv5DfLA.
We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com
One Powerful Quote:
15:48: “We are all in this together. We’re trying to figure out how to change the industry, affect what the clubs are doing in the middle of a crisis like we’ve never seen before anywhere. So if we work together…we want to help everybody in the industry come out the other side if not stronger, at least with a strategy going forward that reflects what happening in the world and allows them to be positioned well for what clubs are going to look like.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
5:35: Bryan asks Dana on the long term implications around trends in the fitness industry. Dana says the challenge will be how operators shift demand to a more convenient and omnipresent option for consumers.
8:57: Bryan agrees with Dana and shares his thoughts on how this accustomed behavior will be essential to all industries as customers expect a digital connection. Dana notes this will be a hard pressed conversation and an opportunity to stress the importance of health.
11:55: Dana shares why he joined eGym and how the organization wants to help leverage their technology as a solution to help the marketplace.
13:38: Bryan inquires with Dana about eGym’s free digital member app. If you interested in learning more, click here: https://egym.com/en/apps/.
15:40: Dana shares his final thoughts and encourages listeners that the community of the fitness industry will survive and flourish once again. He reminders the audience that eGym is available to help everyone with a strategy going forward that will reflect a good position for the future.
Bullet List of Resources:
https://www.linkedin.com/in/dana-milkie-38ab47/
Guest Contact Information:
https://www.linkedin.com/in/dana-milkie-38ab47/
https://www.facebook.com/profile.php?id=100000732609828
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes long time friend and business partner Robert Dyer to the show. Robert is a health club and fitness industry executive, leader, and entrepreneur with over thirty years of experience operating a variety of health club business models including consulting and advising fitness facility owners and global suppliers. His most notable position was CEO of Fitmarc, where he nurtured a team of fitness professionals into the largest distributor of Les Mills group exercise and business solutions in the U.S. He currently is an investor in Vedere Ventures, whose portfolio includes VertiMax, Motosumo, 24 Seven Fitness, and Moon Mission Media. Listeners will hear Robert’s advice on continuing to operate businesses and how to move forward together during these unprecedented times. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com
If you are interested in purchasing Bryan and Robert’s book, 9 Partnership Principles: A Story of Life Lessons & Working Together, you can do so here: https://www.amazon.com/Partnership-Principles-Lessons-Working-Together/dp/148346315X
One Powerful Quote:
5:19: “Eventually, you have to have a strategy in understanding of how to do things. We need to do things differently and how to do those based on that, as we move forward, we are in a new normal. That new normal is undetermined, undefined right now. And I think that has to make us rethink in all areas what we are doing in our industry.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:50: Bryan asks Robert his impression on the world as it is for club owners and gym operators. Robert mentions his reasoning why these challenging times are opportunities for change and explains the new normal that will impact our industry.
6:03: Bryan and Robert openly discuss the structure around controllable/uncontrollable factors already identified in operations.
8:04: Bryan inquires with Robert about the reluctance to adopt technology. Robert agrees that this is a reality and a necessity as a result of the industry needing to grow for the better. Bryan and Robert recollect their business partnership and the process they underwent to change their business operations for success.
17:11: Robert gives listeners his final thoughts and suggests that the fitness industry needs a continuity plan in place as a roadmap in times like this. He also advises the industry should have an open communication strategy in place for conversations that lead to collaboration, understanding, and respect.
Bullet List of Resources:
https://www.linkedin.com/in/rjdyer/
Guest Contact Information:
https://www.linkedin.com/in/rjdyer/
https://www.facebook.com/RobertJDyer
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes esteemed colleague Blair McHaney to the show. Blair is currently the President and CEO of MXMetrics, the customer experience system developed by Medallia exclusively for fitness centers. As an educator, practitioner, and student of customer experience management, listeners will hear Blair’s practical thinking on the current state of the industry as it continues to grapple with the effects of COVID-19. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com.
If you interested in learning more about MXM and their free access to the Membership Shutdown Survey, visit https://mxmetrics.com/fitness-industry-shutdown-survey/ to sign up.
If you would like to learn more about MXM’s Idea Generation System, Crowdicity, register at https://mxmetrics.com/crowdicity/.
One Powerful Quote:
34:30: “In a crisis, the starkness becomes more clear between the really good companies and the mediocre. It’s going to become crystal clear coming out of this.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:57: Bryan asks Blair what he has learned from this ordeal, including the decision to reduce subscription fees and the value in gaining more insight into club operations from membership shutdown.
7:20: Blair explains MXM’s Membership Survey as a structured tool designed to capture feedback in understanding member’s attitudes, fears, and what they care about most.
18:53: Blair highlights MXM’s Idea Management Platform, Crowdicity, and its application for communication and support for employees.
23:10: Bryan and Blair discuss what will happen to the future state of the industry and how operators will have to change their business model.
35:28: Blair offers his final thoughts and advises listeners to optimize the necessary tools needed to survive while preparing a plan to excel out of their situation.
Bullet List of Resources:
https://mxmetrics.com/
https://www.linkedin.com/in/blair-mchaney-1b086a2a/
Guest Contact Information:
https://www.linkedin.com/in/blair-mchaney-1b086a2a/
https://www.facebook.com/blair.mchaney
https://twitter.com/BlairMcHaney
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
This week, on the Fitness + Technology podcast, host Bryan O'Rourke continues his second series of interviews with guests on the ongoing crisis of the coronavirus pandemic. Listeners will hear their insight into how their handling the situation from licensed franchise operations to communication strategies for crisis management. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com.
One Powerful Quote:
15:38: “Stay focus on the things you can do. There are so many things right now that are outside of our control…But there are a lot of things that we can control. Just focus on what’s right in front of you right now.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:28: Bryan asks Rick how he and his team have handled their operations. Rick says their personal training facilities have remained open and describes how this is possible and what they have done.
5:38: Bryan adds that Alloy also offers digital training options for their platform, and Rick describes how Alloy has pivoted that platform for marketing engagement.
8:51: Bryan and Rick discuss how this shift has become a convenience for clients. Rick admits that taking their digital offerings to market will continue to be a part of their strategy.
9:45: Bryan comments on Alloy’s community support, and Rick describes how their organic engagement is relevant and benefits their members.
11:53: Bryan inquires with Rick on what he thinks is the biggest concern for others. Rick admits he does not know the right answer, but he shares similar pain points including public perception for business owners if they should stay open.
15:38: Rick offers his final thoughts and advises listeners to take control of the situation. He mentions how the availability of technology should motivate owners to engage with their members and the community.
Guest Contact Information:
https://www.linkedin.com/in/teamalloy/
https://twitter.com/CoachRMayo
https://www.facebook.com/rick.mayo.395
https://www.rickmayo.com/
https://alloypersonaltraining.com/
One Powerful Quote:
20:00: “If we play the long game, as we set out what we do, all the efforts and tasks that we choose to work on that will connect us to the long term goal puts us in more in-touch in the overall big picture. You know we can reframe our potential past mistakes or business omissions as opportunities for deeper learning and growth.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
18:30: Bryan asks Brandi about her marketing philosophy as they discuss short and long-term planning. Brandi says this is a perfect opportunity for businesses to outline their communication strategy with their overall brand. She also mentions that, if owners align their goals and future success, it will allow them to recognize potential mistakes or omissions as a time for learning and growth.
20:45: Bryan inquires with Brandi about deeper learning for users and the community. Brandi explains how the fitness industry has quickly adapted, and the goal of the business is still executing.
21:34: Bryan and Brandi discuss crisis management strategies, and Brandi offers her five tips on how to the situation.
23:07: Bryan and Brandi speak on the benefits of having a protocol in place. Brandi illustrates that a sound plan aligns a business’s values and mission in a cadence that members/users will acknowledge and trust.
26:21: Bryan and Brandi delve into transparency and honesty and how the perception of truth is shared.
28:19: Brandi explains how progressive values and doing good work is key for owners/operators to run their business and serve the community.
29:43: Brandi highlights how evolving in times of uncertainty/duress will force us to re-evaluate the way we interact and conduct business.
30:25: Brandi offers her final remarks and encourages listeners to remain calm as there will be a better tomorrow for everyone in the end.
Guest Contact Information:
https://www.linkedin.com/in/brandijbergeron/
https://twitter.com/brandijude
https://www.facebook.com/brandi.bergeron.96
https://www.moonmissionmedia.com/
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes special guests from across the industry in wake of the coronavirus pandemic. As leading thinkers and experts in fitness and club operations, listeners will hear their foresight into the future and how you can stay prepared in this time of uncertainty. The upcoming podcasts will be a series of interviews we hope will be of value to you as this situation unfolds. If there is anything we can do for you, please reach out @bryankorourke or at bryankorourke@gmail.com.
Please know, we will get through this. We wish everyone the best.
Interview 1: Bryan is with Garrett Marshall, Leading Business Developer, Strategist, & Innovator of Xponential Fitness in Irvine, California. This chain has over 1,800 facility locations and an 8 brand network.
One Powerful Quote:
8:47: “We did make a deliberate decision to not over communicate and stick to a 48-hour schedule, so that we could be more formally prepared, and you know, not having the team speaking from a unified place.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:40: Bryan asks Garrett about his current situation and how he’s dealing with the impact. Garrett illustrates how transparent his executive team communicates and how they prepared for probable scenarios with staff/members being exposed and closing locations. He says they have taken the simplistic approach and are trying to meet members halfway.
8:05: Bryan inquires with Garrett as to when his management knew they had to prepare a communication plan around the coronavirus. Garrett says they had an internal discussion and monitored the scope of the situation to see its severity. He says, with the constant stream of new information, he and his team decided to implement 48-hour updated talks to keep their teams unified.
11:10: Garrett mentions how this issue could be a lynchpin for some brands. He describes how they can differentiate themselves from the rest such as offering free streaming service for members.
Guest Contact Information:
https://www.linkedin.com/in/garrettmarshall/
https://www.facebook.com/garrett.marshall.56679
Interview 2: Bryan is with Dr. Paul Bedford, Researcher, Presenter & Fitness Industry Expert on Retention, Attrition, & Customer Experience. He has helped numerous operators worldwide retain customers & increase revenue.
One Powerful Quote:
22:18: “I actually think the small organizations are going to be the ones that get the biggest hit, but I also think they’re probably the ones who customers are going to stay loyal to. And if you haven’t created the loyalty already, if you’re just providing a transactional situation,… then there’s no loyalty there.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
15:25: Paul gives listeners some practical advice on how operators can keep their customers. You can watch the video he’s created for his followers here: https://www.retentionguru.com/blog
17:19: Paul gives his summary of the three phases that will impact membership attendance and retention for health club facilities. He lists what these brands should do.
20:20: Bryan asks about Paul’s personal experience in the UK. He says he is concerned but surmises the opportunity for small operators to build their value and foster a sense of community.
Guest Contact Information:
https://www.linkedin.com/in/drpaulbedford/
https://twitter.com/guru_paul
https://www.retentionguru.com/
https://www.facebook.com/paul.bedford.378
Interview 3: Bryan is with Mike Leveque, Chief Operating Officer of MYZONE. MYZONE is the industry’s leading wearable technology solution and is in over 6,000 facilities in 65 countries.
One Powerful Quote:
25:32: “The businesses that will win during this crisis and coming out of the crisis are the ones that do the social connectivity…It’s social connection, social cohesion, social connectivity that’s needed and to the extent that you can leverage technology to continue to build relationships with your clients that’s really important.”
Bullet Points (w/ timestamps) - Highlighting key topics discussed:
25:00: Bryan and Mike discuss how brands are approaching solutions to the situation for members. Mike says that the ingenuity of technology and social connectivity will leverage successful businesses.
26:40: Mike continues with examples of social campaigns and the impact for users in continuing their fitness journey.
28:52: Bryan agrees with Mike, and they mention how keeping gamification as a core aspect to keeping users engaged.
30:30: Mike offers his finals words of wisdom and reminds listeners that these hardships are temporary.
Guest Contact Information:
https://www.linkedin.com/in/mike-leveque-29672b1/
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes brand and content strategist, Keri Roberts. Keri serves in a variety of roles, most notably as the podcast host for Inside VOICE and program director for VOICE Summit, one of the largest international conferences for chat and intelligence agents. As one of the leading marketers in the voice automation industry, listeners will enjoy hearing Keri’s thoughts as she and Bryan discuss the importance of implementing voice interface in your brand’s strategy.
If you are interested in hearing Keri Robert’s Inside VOICE interview with Bryan on “Voice in the Fitness Industry”, you can listen to it here: https://anchor.fm/insidevoice/episodes/Voice-in-the-Fitness-Industry-with-Bryan-K-ORourke-e816j1
One Powerful Quote:
19:13: “I think voice is something that it’s not just a gimmick. It’s not just something that’s here for a bit and going to go away. It reminds me very much of when social media came out… Voice is and continue to be the same way... I encourage to get educated on it and really think about how you can utilize it for your business, whether it’s internally or externally, with your potential customers.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
2:58: Keri shares with Bryan how voice was an early adopter for younger users and the statistics behind leading brands using voice in their industries.
6:00: Bryan and Keri discuss how voice integration is a seamless interface for people to adopt technology into their lives. Keri adds how A.I. is a continuous learner through emotional intelligence and voice patterns to create trust and empathy.
9:46: Bryan asks Keri about her background and how she transitioned into her current role.
12:13: Keri discusses specific voice skills and voice role examples evident in the fitness/health club industry can create efficiency for users. Bryan agrees and notes that these and other functional tools will integrate into our daily routine.
16:54: Bryan inquires with Keri on how listeners can involve themselves in the voice industry.
19:13: Keri offers the listeners her advice on why they should consider adopting voice for their business and how to learn from it. She says that it is an invaluable tool that continues to grow and will eventually be omnipresent.
Bullet List of Resources:
https://www.linkedin.com/in/kerinroberts/
Guest Contact Information:
https://www.linkedin.com/in/kerinroberts/
https://www.facebook.com/kerinicoleroberts
https://twitter.com/kerinroberts
https://www.bryankorourke.com/
https://www.linkedin.com/in/bryankorourke/
http://www.fittechcouncil.org/
https://www.youtube.com/user/bko61163
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Matthew Januszek from CES 2020 in Las Vegas. CES, the Consumer Electronic Show, is one of the largest exhibitions in the world attracting business leaders and pioneering thinkers to a forum where many industry’s most relevant issues are addressed. Listeners will enjoy hearing Matthew’s deeper insights from this experience and the great impact it had on his view from their previous interviews.
One Powerful Quote:
7:07: “I think in the world of fitness just that the ability to kind of tailor information, support, guidance to you in a way that just never been possible in the history of the universe that was really, really powerful…Technology is a good thing because it allows us to do things that were never available before.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:30: Matthew confesses that he felt uninformed on the impact of technology with the fitness/health industry before attending CES 2020.
5:22: Bryan asks Matthew his first impressions on attending the conference. Matthew mentions that the power of information is unprecedented and how the accessibility will greatly benefit users. Bryan agrees and adds how the early stages of implementation will be challenging for legacy operators with fragmented systems of data.
11:40: Matthew and Bryan discuss key features like voice and sensory data as examples of integration into lifestyle habits. Matthew addresses he didn’t quite understand this until he saw at CES exhibitors showcasing the convergence of data management and content creation. Bryan agrees but notes that this is only the beginning as the greatest business models haven’t been invented yet.
18:58: Matthew remarks that going to CES gave him a new perspective on the expectation of the consumer. Bryan agrees and offers how the physical and digital realms will coalesce together.
23:30: Bryan and Matthew talk about the data strategy of business operators. With the proliferation of data, they agree that it can be difficult to decipher what is resourceful to use.
29:30: With a decrease in innovation, Bryan warns how large companies are going unregulated with monopolized control of data. Matthew suggests that there will be innovators servicing niche markets, and Bryan adds on about the importance of branding.
36:45: Matthew and Bryan share their thoughts on business partnerships and the value of strategy. Bryan advises that there needs to be a shift in the traditional business mindset, particularly in relevancy. Matthew says that niche business innovators will have the advantage in servicing communities through personal and frictionless experiences.
42:00: Bryan and Matthew sign off as regarding that trust is the most essential factor in branding a business. Matthew remarks that, unlike technology, trust is an instinctive human trait that we can either accept or reject. Bryan agrees and comments that trust will be in completely digital or human interfaces so long as the audience embraces its authenticity.
Bullet List of Resources:
https://www.linkedin.com/in/matthewjanuszekescape/
Guest Contact Information:
https://www.linkedin.com/in/matthewjanuszekescape/
https://twitter.com/MatthewJanuszek
https://www.facebook.com/matthew.januszek
This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes business owner and fellow podcaster, Matthew Januszek. Matthew is the co-founder of Escape Fitness, which specializes in functional training experiences, and leads his own podcast Escape Your Limits. His show along with the success of his business have made Matthew a highly regarded figure in the space. Listeners will enjoy Matthew’s insights as he and Bryan discuss his background, technology adoption, and their overall thoughts on the industry.
If you interested in hearing Matthew Januszek’s podcast interview with Bryan on “Building Trust For the Future of Fitness”, you can watch it here https://www.youtube.com/watch?v=7b0kE524uYY&t=15s or download: https://escapefitness.com/us/podcast
One Powerful Quote:
32:20: “I think with the world as it is and technology, you’ve got to find some way to just staying open and connected to all different parts of what goes on and sort of work out what information to pay attention to and what not to, so you can make sure you’re still going to be relevant.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:30: Matthew shares his background and the story of Escape Fitness to listeners.
6:26: Bryan asks Matthew his intent on creating content and the impact for the industry. Matthew says he was always interested in producing it and wanted to bridge the gap on educating users.
8:47: Bryan complements Matthew on the quality of his production, and Matthew shares that his series was meant to be an inspiration to his younger self before starting a business. He wants his platform to be a guide for those to see what it takes to be an owner.
11:49: Matthew offers his perspective on technology and what that means. He suggests the right channel with the right information will help people implement a better wellbeing and lifestyle.
15:55: Bryan and Matthew discuss the challenges in simplifying data and quantifying the best metrics. They both agree that this is difficult, and many operators do not account for long-term implications.
23:56: Matthew predicts that the future of the industry will see a convergence between corporate and home gym experiences with trackable data of exercise, nutrition, and wellbeing. This will provide a greater context to the user and better optimize their health.
31:21: Matthew advises his listeners to keep an open mind and embrace change. He suggests that people need to continuously innovate and understand their position in order to stay relevant.
Bullet List of Resources:
https://www.linkedin.com/in/matthewjanuszekescape/
Guest Contact Information:
https://www.linkedin.com/in/matthewjanuszekescape/
https://twitter.com/MatthewJanuszek
https://www.facebook.com/matthew.januszek