Info

Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
RSS Feed Subscribe in Apple Podcasts
Fitness + Technology
2024
March
February
January


2023
October
September
August
July
June
May
April
March
February


2022
December
November
October
September
June
May
April
February
January


2021
August
July
June
May
April
March
February
January


2020
December
November
August
July
June
April
March
February
January


2019
December
November
October
September
July
June
May
April
March
February
January


2018
October
September
August
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November


All Episodes
Archives
Now displaying: Page 1
Mar 18, 2020

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes special guests from across the industry in wake of the coronavirus pandemic. As leading thinkers and experts in fitness and club operations, listeners will hear their foresight into the future and how you can stay prepared in this time of uncertainty. The upcoming podcasts will be a series of interviews we hope will be of value to you as this situation unfolds. If there is anything we can do for you, please reach out @bryankorourke or at bryankorourke@gmail.com.


Please know, we will get through this. We wish everyone the best.


Interview 1: Bryan is with Garrett Marshall, Leading Business Developer, Strategist, & Innovator of Xponential Fitness in Irvine, California. This chain has over 1,800 facility locations and an 8 brand network.


One Powerful Quote: 
8:47: “We did make a deliberate decision to not over communicate and stick to a 48-hour schedule, so that we could be more formally prepared, and you know, not having the team speaking from a unified place.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
4:40: Bryan asks Garrett about his current situation and how he’s dealing with the impact. Garrett illustrates how transparent his executive team communicates and how they prepared for probable scenarios with staff/members being exposed and closing locations. He says they have taken the simplistic approach and are trying to meet members halfway.


8:05: Bryan inquires with Garrett as to when his management knew they had to prepare a communication plan around the coronavirus. Garrett says they had an internal discussion and monitored the scope of the situation to see its severity. He says, with the constant stream of new information, he and his team decided to implement 48-hour updated talks to keep their teams unified.


11:10: Garrett mentions how this issue could be a lynchpin for some brands. He describes how they can differentiate themselves from the rest such as offering free streaming service for members.


Guest Contact Information:
https://www.linkedin.com/in/garrettmarshall/
https://www.facebook.com/garrett.marshall.56679

Interview 2: Bryan is with Dr. Paul Bedford, Researcher, Presenter & Fitness Industry Expert on Retention, Attrition, & Customer Experience. He has helped numerous operators worldwide retain customers & increase revenue.


One Powerful Quote: 
22:18: “I actually think the small organizations are going to be the ones that get the biggest hit, but I also think they’re probably the ones who customers are going to stay loyal to. And if you haven’t created the loyalty already, if you’re just providing a transactional situation,… then there’s no loyalty there.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
15:25: Paul gives listeners some practical advice on how operators can keep their customers. You can watch the video he’s created for his followers here: https://www.retentionguru.com/blog


17:19: Paul gives his summary of the three phases that will impact membership attendance and retention for health club facilities. He lists what these brands should do.


20:20: Bryan asks about Paul’s personal experience in the UK. He says he is concerned but surmises the opportunity for small operators to build their value and foster a sense of community.


Guest Contact Information:
https://www.linkedin.com/in/drpaulbedford/
https://twitter.com/guru_paul
https://www.retentionguru.com/
https://www.facebook.com/paul.bedford.378

Interview 3: Bryan is with Mike Leveque, Chief Operating Officer of MYZONE. MYZONE is the industry’s leading wearable technology solution and is in over 6,000 facilities in 65 countries.


One Powerful Quote: 
25:32: “The businesses that will win during this crisis and coming out of the crisis are the ones that do the social connectivity…It’s social connection, social cohesion, social connectivity that’s needed and to the extent that you can leverage technology to continue to build relationships with your clients that’s really important.”


Bullet Points (w/ timestamps) - Highlighting key topics discussed:
25:00: Bryan and Mike discuss how brands are approaching solutions to the situation for members. Mike says that the ingenuity of technology and social connectivity will leverage successful businesses.


26:40: Mike continues with examples of social campaigns and the impact for users in continuing their fitness journey.


28:52: Bryan agrees with Mike, and they mention how keeping gamification as a core aspect to keeping users engaged.


30:30: Mike offers his finals words of wisdom and reminds listeners that these hardships are temporary.


Guest Contact Information:
https://www.linkedin.com/in/mike-leveque-29672b1/

0 Comments
Adding comments is not available at this time.