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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Jul 2, 2019

This week, on the Fitness + Technology Podcast, Host Bryan O’Rourke welcomes Matt Wright, vice president of personal training and programming at City Fitness in Philadelphia, PA. Matt is a well-known trainer and at the cutting edge of programming, training and technology. 

Powerful Quote:

 23:03 “I think it’s important that every single member we can direct them towards what’s going to be most accessible to them to build an exercise and healthy lifestyle as a behavior and habits and who they are as a person.”

 Key topics discussed:

6:29 Bryan asks Matt’s perspective on what technology brings to the table in terms of the relationship between clubs and trainers, and Matt defines service vs. experience and the role they play in that relationship.

11:22 Brian asks Matt if he sees fitness club orientation shifting from sales to hospitality, and Matt asks Brian how he has viewed fitness club orientation in terms of what fitness professionals are doing from an experience standpoint.

15:00 Matt comments on how he sees the fitness industry beginning to focus more on peoples behaviors and using technology integration to enhance members experiences with their instructors.

18:55 Matt discusses the importance of mastering a few technologies rather than being mediocre at many and shares the three focus points that his organization concentrates on.

23:40 Matt harps on the significance of getting people outside of their comfort zone and his belief in following the SEE method.

25:14 Matt shares a valuable piece of advice for fitness professionals and entrepreneurs on what they should focus on and remember throughout their career.

Bullet List of Resources:

https://www.cityfitnessphilly.com/

https://www.facebook.com/cityfitnessphilly/

 

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