This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and advocate, Emma Barry. Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector. Listeners will enjoy Emma’s views on the space as she and Bryan discuss implementation, user experience, and the business model behind boutique studios.
If you are interested in Emma Barry’s article publication “Customer Engagement in Boutique Studios” featured in EuropeActive’s Retention Report, you can purchase it here:
One Powerful Quote:
4:31: “I think the surge definitely is going to continue and increase because we are living in times of convenience with technology and able to take experiences with us… some of these experiences aren’t the same in person, and it doesn’t matter.”
4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:
3:00: Emma shares her insights on the boutique studio phenomenon and the impact use of technology. She says these facilities have an advantage in marrying technology with their customers because it delivers high touch, personalized experiences.
6:26: Bryan asks Emma her opinion on the augmentation of at home streaming from boutique facilities. Emma agrees that this is a great option for those who want convenience in their lives, but there still may be those who attend in person events for unparalleled experiences.
9:21: Emma discusses the gap in understanding the millennial generation and the boutique craze phenomenon. She says that operators should adjust their offerings accordingly to the market, particularly for boomers who may participate in small group activities. She and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers.
11:58: Emma and Bryan discuss innovation and noticeable trends in the space. Emma mentions the proliferation of offerings in the boutique sector including “hybrid” clubs and how their options have changed into a more specialized service.
15:00: Emma offers some pearls of wisdom and advises listeners to know their “why” and purpose for wanting to be in the boutique fitness space. She mentions that new owners should due their due diligence and understand all of the factors before committing to enter into the market.
Bullet List of Resources:
Guest Contact Information: