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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Jun 4, 2019

On this week's Fitness + Technology podcast, host Bryan O'Rourke welcomes, from beautiful Copenhagen, Denmark, Kenn Gudbergsen, co-founder of TrainAway. TrainAway is a mobile app that provides users, especially travelers, access to gyms directly on their phone. Recently, TrainAway partnered with IHRSA to offer a passport program that provides IHRSA member with a 25% discount and participating clubs while they travel. Listen in as Kenn and Bryan discuss industry trends including the upswing in travelers, especially millennials, who still work out while they travel.

One Powerful Quote:

22:22: “It's all about learning. We need to learn from our users, and we need to learn from the gyms. It's the fundamental feedback loop we need to succeed at...being able to learn from your users is so important.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:05: Kenn gives us a quick rundown of his business philosophy, as fully articulated in a recent article published in LinkedIn, and how this serves as the basis for TrainAway.

6:25: Bryan asks about the notion of convenience. How big is the marketplace for young, itinerant people like the ones TrainAway attracts? Kenn believes that the growth of people who describe themselves as fit and active is a huge factor.

8:35: Kenn shares the three main value propositions he hears from club owners who work with TrainAway to attract travelers.

11:25: Kenn talks about the partnership between IHRSA and TrainAway, which includes a passport program that provides IHRSA members with discounted access to clubs when they travel.

19:50: Bryan asks Kenn what inspired him to start Trainaway.

18:40: Kenn talks about what it's like to be an entrepreneur in the nordic region.

21:20: Kenn shares a few pieces of important information he has learned along the path of being an entrepreneur, including the importance of finishing work.

Bullet List of Resources:

https://www.trainaway.fit/

https://www.linkedin.com/pulse/how-fitness-industry-loses-out-potential-revenue-world-gudbergsen

https://www.ihrsa.org/

https://www.ihrsa.org/improve-your-club/programs-for-members/passport/

Guest Contact information:

https://twitter.com/kegu10ab?lang=en

https://dk.linkedin.com/in/kenn-hougaard-gudbergsen-5b66a044

 

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