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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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May 30, 2018

On episode 67 we visit with the SVP of Partner Relations at ABC Financial and FIT-C Board Member, Kelly Card.

What is the gap or opportunity of terms like data? Kelly shares her views on data and how data is coming into the fitness industry. It has operators frozen in fear so what can we do to work together to utilize these tools and create tangible business results?

Operators are getting an incredible opportunity to utilize data for the first time to create a new and exciting experience for their customers. Listen in as Kelly explains how we use this data to create actions.

There are challenges that come with opportunity. Technology solutions and integration can be tough but if it's cohesive for the member, can create a phenomenal experience.

Data and the new era of designing an experience for the member bring light to the process. Kelly shares her insights on how these can be applied to your own operations and cater to your own brand. 

 

1 Comments
  • over six months ago
    Herman Rutgers
    Dear Bryan and Kelly
    Great discussions and valuable thoughts in this session!
    Thx for mentioning our book Bryan:)
    Look fwd to the next issue,
    Herman
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