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Fitness + Technology

Welcome to the Fitness + Technology Podcast for club owners, operators, and fitness professionals! This show is your #1 trusted resource for the accelerating world of fitness technology. We regularly bring you an expert interview with a global influencer at the crossroads of fitness and technology. You’ll get the insights, tools, and inspiration you need to stay connected to the pulse of what matters most for your fitness business in the age of exponential technologies. This podcast is brought to you by the Fitness Industry Technology Council, who is mobilizing resources to drive the fitness industry forward, and representing leading companies and organizations to success through collaboration. This show is supported by Bryan O'Rourke and his family of companies including Vedere Ventures, a boutique investment and advisory firm helping early mature and late stage enterprises, moon mission media a digital marketing firm dedicated to the fitness space, and Integerus Advisors. To learn more visit bryankorourke.com
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Mar 13, 2018

For episode 63 we sit down with CEO of Motosumo, Kresten Juel Jensen.

Technology in the Group Fitness space has recently been a big trend. How do we address the challenges in this space and address the changes?
 
Group Fitness has the potential to create a community where members stay with a facility for years. There is a whole new level to this community and engagement that fitness technology can provide.
 
Catering to the variety of goals to those that attend classes is challenging. On Episode 63 we discuss how you can individualize, personalize or identify the common drivers that all groups have to motivate them and get them to come back. Kresten explains how we use the data to get that effect through technology in the most positive and successful manner.

About Motosumo

Motosumo is one network connecting people participating in group training. One that makes people come back and invite others to adopt the good habit of training together.

2018 will be yet a very interesting year with the recent investment round fueling the growth of Motosumo in Europe and US as the first mobile only service connecting every participant in group training. In a real time. A unique combination of coaching, gaming, and social network. Available to any gym, independent of hardware.
For bikes and equipment without sensors, Motosumo is the first application in the World to use the built-in motion sensors of the phone to compute all relevant training metrics.

www.motosumo.com

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