For episode 61 we pick the brain of Area General Manager and Director of Sales and Marketing at West Wood Clubs and IHRSA Board Member, Alan Leach.
Alan is a regular speaker and presenter on sales and marketing for top business organizations around the world. Listen and learn how you can invest and make a difference in your members' fitness experiences. Also, learn what good marketing and bad marketing means in our industry. Don't loose hindsight of the original principles behind marketing.
Marketing is not just advertising, it is everything you do.
Thank you Alan for bring such insightful thoughts to our listeners!